Phelan Strategic Consulting. Global Branding and Communication Agency.

11/25/2025

New byline by Aleksandra Phelan, Founder of Phelan Strategic Consulting on visibility in the age of AI.

In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.

07/09/2025

🌟 We’re proud to share that PSC founder, has been selected as a Judge for the 2025 CMA Awards in the Public Relations category.

Hosted by the Canadian Marketing Association, the CMA Awards celebrate the most impactful and strategic work in the industry.

With over 15 years of global experience in brand storytelling, media strategy, and high-impact visibility for founders, athletes, and cultural brands, Aleksandra brings a refined and results-driven lens to the judging panel.

At PSC, we believe in thoughtful strategy, strong creative direction, and earned visibility that moves the needle — and we’re honoured to see that perspective reflected at a national level.

05/22/2024

BTS with GQ Japan. After Ilia won the Worlds, he flew to Japan. We wanted to share his success and the story of his record-breaking win with Japan, where figure skating is one of the most popular sports. arranged the interview for with .
This story was shot at the Yokohama Arena.
Ilia looked sharp and stylish in full outfit. We had a great team on set!
Photo: Akira Yamada
Styling: Megumi Yoshida
Writing and editing: Kana Endo (GQ)

05/16/2024

✅🎥Behind the scenes of creating this amazing story for G2 Life and Arts magazine with : Ilia was interviewed in his hometown after returning from the Worlds.
1️⃣The Guardian UK team kindly provided us with a great photographer. A few days later, after the photoshoot, Bryan Graham interviewed Ilia. Among all the interviews we’ve done together, this one was truly open and interesting; Ilia shared so many never-told-before stories, only a few of which made it into the final publication.

2️⃣Another interesting moment was choosing the outfit. The Guardian doesn’t provide styling or grooming, and they wanted to portray Ilia as a young, bold, energetic man wearing something opposite to his usual polished figure skating attire. During a FaceTime call, we picked a sweatshirt and jeans from his room closet, similar to what he wore at the Gala and . And it all worked well. Great interview!
Have you read it? What do you think?

Caption:
BTS photos:

05/09/2024

The morning after Ilia MALININ won the championship, producers confirmed they wanted to interview him. 💥The entire team collaborated to arrange this segment. After briefing Ilia, he joined the Zoom call just an hour later. The interview was promoted on Times Square Studio building in NYC. 🌆

05/09/2024

Following the New York Times story, numerous media outlets picked up the news of Ilia Malinin’s phenomenal win at the World Championships. It perfectly demonstrates the synergy of significant news being promptly shared with the media, ensuring its widespread circulation across various platforms.

05/09/2024

Ilia Malinin’s performance to the famous theme from the “Succession” TV show by marked a pivotal moment, blending sport, art, music, and creativity into a compelling intersection that resonated with audiences beyond figure skating.

05/09/2024

Story about Ilia MALININ in

05/08/2024

Announcing a new funding round? 📈💲We can get your news to TechCruch, Forbes, Bloomberg or The Wall Street Journal.
Wisdom Ventures got featured in WSJ Venture Capital Newsletter, one of the most influential industry newsletter. 🤩
always gets the work done👍🏻

05/08/2024

Good morning, Canada! 🇨🇦 is sharing her business journey with Talking about trends on sustainability and design.
➡️ GOS was sold in December 2023.