Brees Communications Inc.

08/26/2026

GAP's rebrand led to a massive comeback. Now it's Athleta's turn.

CMO Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.

08/12/2026

Simple Mills' new national campaign titled “Announcing Absolutely Nothing” celebrates their simplicity and transparency in a humorous way: they've changed nothing. The same ingredients, the same recipes, but now they're Non-UPF Verified.

07/14/2026

When World Cup stadiums taped over Heinz ketchup bottles to block the non-sponsor logo, people recognized the iconic shape anyway. Heinz Arabia leaned into the censorship, launching "Unofficial Football Ketchup" with taped-over labels in stores and online to takeover the hype

06/16/2026

The Brees Team had an incredible time being part of the FIFA excitement in Toronto!
Our team ideated and executed pop-up activations for one of our retail clients, featuring a branded popsicle cart and a soccer ball decorating station. It was a fun way to engage with customers and build positive brand connections while celebrating Team Canada's opening game. Go Canada Go!

06/10/2026

The Toronto Tempo hype proved that people are excited about women's sports, so brands have a big opportunity coming up in 2027.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

05/27/2026

Air Transat compares the price of a FIFA ticket to an international trip. Their new campaign is a brilliant reminder to take that vacation you've been thinking of 🌴

02/16/2026

We hope everyone is having a great Family Day long weekend!

02/14/2026

Happy Valentine's Day from Brees 💚

01/21/2026

It's Bell Let’s Talk Day! Join the conversation to help break the stigma around mental health. Let’s keep listening, learning, and supporting one another 💙

01/19/2026

Today we honour the life and legacy of Dr. Martin Luther King Jr, and recommit ourselves to justice, equality, and compassion for all.