Write-On

01/14/2019

How often has this been you?

You have ideas, but when your sit down to hash it out, nothing is working anymore.

Does this sound familiar?

That blank page haunts you. 👻

Whether you want to work on a project proposal, copy, a new idea, or something else. You're stuck in the hole. The words won't come.

Just remember, you got to keep trying. Push through, get those ideas down, and crush it. 🔥 🔥 🔥

My personal fix? A strong cup of coffee, a walk around the neighborhood, or forcing myself to try something new.

You have to break out of your rut, and sometimes the only way to do that is to break out of your element.

Hang in there!

01/13/2019

This is so true. Can you relate?

So many people try and force market a product they are passionate about, but what you really should be doing is solving your customer's problems. The product comes from your customer's problems.

Your products need to provide value and they need to solve a real problem. If you can do that, they'll sell themselves. 💰

People buy things that help them overcome their pain points. Never forget that!

Always be providing value! 🔥 🔥 🔥

01/13/2019

This is so true, sometimes you just need to get something down.

It doesn't have to be amazing... It's the act of getting started that matters most.

Write those ideas out, refine them, and make them great.

That's the key to making something better.

01/11/2019

This one is beyond true. Yeah, your product is pretty cool, but no one cares if all you do is bark about it constantly. 🎺

Your customers want benefits, real value, not 💯 reasons why you're amazing.

Stop talking at your customers and start taking with them!

Business owners, you can do better. You just need to think like your customers and figure out what they really need.

Don't force your copywriting, keep it natural. ✏️

01/08/2019

Definitely something you have to live by as a copywriter. If there's no intrigue, there's no purpose.

03/22/2018

If you are trying to sell your products and services in a direct way, you are doing it wrong.

The easiest way to get more sales is to sell the concept. You have to make it clear to your customers why your product or service is the better choice.

Think about what makes yours a better choice.

You've probably heard of Square. They saw that small and medium business owners were getting the shaft. Big payment processing companies didn't care about these small clients and only offered solutions that were extremely expensive and came with nasty contracts.

So, what did Square do? They sold the concept of a painless payment system that even a non-techie could use. An easy-to-use chip reader that could be plugged into the headphone jack on your phone or tablet. Businesses loved it, Square built on it, and the rest is history. The company successfully identified a pain point that business owners were feeling, pounced on it, and executed like pros.

That my friends is what selling the concept looks like. Stop blabbing about your products and start selling the value.

01/12/2018

It doesn't matter what industry you are in, if writing isn't your thing, writing sales pages can seem like an impossible task.

So, let's make this a little easier for you. These are the tricks that I live by as a professional copywriter.

If you own a business, these tips will help you increase your sales and turn browsers into buyers.

It’s about time we talk about landing and sales pages. You probably don’t realize how badly you need them. But if you want to run successful marketing campaigns, you have to direct your traffic to targeted content. So, how about we step up your sales page game? First things first, you need to un...

06/28/2017

The restaurant industry is ultra-competitive and an uphill battle for most. If you are planning to get into the industry, here are a few tips to increase your chances of success.

Being in the restaurant business is tough. It is hard for owners to thrive in this economy, and with such low profits. After all, you must be passionate about food because there is not much money left over after you pay all the necessary expenses like wages, produce, maintenance and upkeep, etc. Mor...

10/24/2016

Articles, articles everywhere. The Internet is full of them, but you can still write high quality ones that attract attention. Here's how:

Good articles are easy to spot. Writing one, however, is not as easy. Like any skill in life, you need to practice and improve constantly over a significant period of time if you want to see some serious results. The same is true for all types of content writing. That is why, when you look

08/23/2016

Online business growth doesn't come easy. Take a look at our recent guide for some useful tips and tricks to succeed where so many others fail.

Creating an online business can be as simple as creating a website and using Paypal to sell your merchandise. However, while setting up a business is easy, going bankrupt can be just as easy as well. If you do not promote yourself, you will not earn enough revenue to continue operating. The Internet...

07/05/2016

The Internet is full of experts and geniuses. Here are four tips to help you avoid getting scammed by an SEO agency. Remember, good SEO takes time and is not accomplished over night.

As a small business owner, you may not be familiar with Search Engine Optimization. In short, Search Engine Optimization or SEO refers to how visible your website is on search engines like Bing and Google, and the methods you use to increase your ranking. The more unique and visited your site is, th...

04/26/2016

Still having trouble taking advantage of social media for your business? Take a look at our latest guide, explaining the ins-and-outs of and how to overcome your social media anxiety.

Small business owners often struggle with social media anxiety. Learn how to put your social media to work for you and to conquer your marketing...