Amanda Fay Design

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Amanda Fay Design Building badass brands and websites for the change-makers, risk-takers, and rule-breakers. Let's make beautiful things together!

I know the marketing is coming at you from all sides right now, but corporate giants do not need any more of our money. ...
29/11/2024

I know the marketing is coming at you from all sides right now, but corporate giants do not need any more of our money. Please consider shopping small today/this weekend.

Small businesses contribute to the communities they exist in, they pay their reasonable share of taxes and employ locals, they offer unique experiences and products and make it enjoyable to leave our houses and share with others. You’re not going to get any of that in an Amazon box.

Some local options to consider shopping with this season:

👕 for heritage menswear, selvedge denim and home goods

🔪 for gorgeous Japanese knives, kitchen tools and servewear

🏺 for colourful and unique handmade concrete decor

Surprised I haven’t shared this one yet! Wordmark and business card design for , including some copper edge foiling for ...
07/02/2024

Surprised I haven’t shared this one yet! Wordmark and business card design for , including some copper edge foiling for an elevated (and electric) vibe ⚡️

MAKE THE LOGO MATTER ⚡️ Effectively marketing yourself isn’t about plastering your logo on every surface – it’s about th...
06/02/2024

MAKE THE LOGO MATTER ⚡️ Effectively marketing yourself isn’t about plastering your logo on every surface – it’s about the significance that logo carries. If you find yourself fixating on the prominence of your logo at every touchpoint, it might be a sign of:

1️⃣ Poor Brand Positioning: If your brand is struggling to differentiate itself in the market, the knee-jerk reaction might be to boost the prominence of your logo to “stand out.” However, blowing up on the logo is not a substitute for more strategic branding efforts. In fact, overemphasizing your logo can weaken your brand’s perception compared to competitors.

2️⃣ Lack of Foundational Brand Work: Without a solid grasp of your brand’s identity and visual language, it’s easy to get caught up in superficial aspects like logo size to communicate with your audience. Unfortunately, in the absence of comprehensive brand development and a visual toolkit, this is a little like screaming into the void.

3️⃣ Ego: A touchy subject, but important to mention. Consider the possibility that personal pride or sentimental attachment is driving your logo preferences. While these emotions are valid AF, it’s important to recognize that what resonates with you on an emotional level may not be the same as what your business needs, or even what good design principles entail.

Your logo should a symbol with substance behind it, not just a superficial embellishment. When developed as part of comprehensive brand, the logo instantly and wordlessly speaks volumes about your brand identity, values, and story. And it doesn’t need to occupy a ton of real estate to do it.

Sooo much of what you’re communicating with your audience is happening “between the lines,” and that’s just as true for ...
01/02/2024

Sooo much of what you’re communicating with your audience is happening “between the lines,” and that’s just as true for type as it is for traditional visual elements. Here are some examples of where typography may be selling your business short 👉

MONDAY MOODS: 3 distinct directions for a network for female entrepreneurs, by female entrepreneurs⚡️All with the same h...
29/01/2024

MONDAY MOODS: 3 distinct directions for a network for female entrepreneurs, by female entrepreneurs⚡️All with the same handwritten component, but the other brand elements can take the vibe in COMPLETELY different directions. Context matters in branding! Which moodboard is your favourite?

Sometimes, you pack the biggest punch in business through intentionality and simplicity. Especially in digital spaces, t...
27/01/2024

Sometimes, you pack the biggest punch in business through intentionality and simplicity. Especially in digital spaces, there are a million different voices out there each pushing their own sales tactics. What if the secret isn’t really a secret at all? What if sharing your innermost truths with your audience is all it takes to get them on board? Sometimes, by pulling back and taking a mindful approach, we can make such a deeper impact ⚡️

Ditch the exhausting chase for prospects and the endless comparison game with competitors. Instead of running after your...
25/01/2024

Ditch the exhausting chase for prospects and the endless comparison game with competitors. Instead of running after your audience, picture them already engaged and excited to do business with YOU, specifically. That’s the power of a purpose-built brand.

Your brand is a story told at every single touchpoint. Whether it’s online or IRL, make sure each interaction is a memor...
23/01/2024

Your brand is a story told at every single touchpoint. Whether it’s online or IRL, make sure each interaction is a memorable one.

It’s been a minute since I walked you through my service offering! Swipe to check ‘em out 👉In short:BRAND IDENTITY & VIS...
23/01/2024

It’s been a minute since I walked you through my service offering! Swipe to check ‘em out 👉

In short:

BRAND IDENTITY & VISUALS: If you’ve never formally gone through the branding process, only have a logo or have done all your design work DIY-style to date, this is where we start. We’ll work together to nail down what makes your business special and how to effectively share your story with your audience. Then I’ll hook you up with the typical brand toolkit: logo, submarks, colours, typography, photo/video, and graphic devices.

WEB DESIGN & E-COMMERCE: If you don’t currently have a website, or have been struggling to create something really special, this is where we can level up your online presence, both in terms of form (on-brand, beautiful and engaging) AND function (UX, responsiveness, SEO, and best-in-class features like social integration and Analytics).

SOCIAL CONTENT CREATION: Want a scroll-stopping presence on social media? I can help with content ideation, calendar planning, and customized social templates that bring your brand to life.

Each business is unique and the exact offering may differ slightly to best meet you where you’re at and deliver on your specific needs. A consultation will help me assess where you’re at and recommend the best path forward.

If you’re considering any brand/web/social media work for the new year, we should chat! Check out my bio to book a call ⚡️

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Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 05:00
Thursday 09:00 - 05:00
Friday 09:00 - 05:00

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