The Missing Piece (2026)

02/04/2025

Photography and video is such an integral part of your marketing - your audience EXPECTS beautiful imagery, content that moves them and an experience that feels familiar as they move through every touchpoint of your brand.
If you are looking for a luxurious feel, an elevated experience or a refined image then carefully curated photos and videos, carefully infused with your brand identity, can’t be sacrificed.

➡️ This is why creative direction is one of our favourite services, we take your brand guidelines, build the perfect team, and deliver product, campaign and brand photography with video content that illustrates exactly who you are and attracts the audience you need.

✨Then we go a step further to create a social media calendar and email templates that give you the tools you need to apply your brand vision to your collateral so you can put everything to use immediately.
From the visuals that allow your personality to shine, to the deliverables that give you the opportunity to find and convert your audience.

It gives our clients such peace of mind to be able to work through one agency and bring so many phases of their brand experience to life.

⚡️You bring the vision, we make it a reality - and nothing makes us happier than watching your brand step in to its icon status and become a legacy brand like none other.

01/03/2025

The difference between creating a BRAND and designing a BRAND EXPERIENCE is the difference between Coachella and Fyre Fest.
One is an ever-growing, internationally recognized celebration of music and the other… well, dumpster 🔥 is the politest thing that comes to mind..

A positive brand experience builds an emotional connection with your audience that leads to sales, loyalty and the all-important raving fans your business needs to stand out from the crowd.

Every touch point is an opportunity to leave a lasting impression with your customer.
By refining your brand identity, focusing on customer experience and aligning your content marketing efforts your business can build the ultimate brand experience and become the obvious choice and the ONLY choice for your customers.

Thank you for coming to my Ted Talk 🙃

02/04/2024

Let me re-introduce myself...
(If you heard that in that in the one-and-only Jay-Z's voice, then you and I are likely to be kindred spirits)
My name is Kaila, I am the founder and CEO of The Missing Piece Agency - a digital marketing boutique agency with a soft spot for BOLD lifestyle, fashion and beauty brands.

With over 15 years of experience in the marketing field (amongst other things), I decided to branch out and start my entrepreneurial journey almost 3 years ago.

My purpose here at TMP Agency is to be a destination for passionate, bold small business owners looking to scale with well-rounded strategies, relationship-building content and next-level brand storytelling.

We specialize in:
➡️ Business growth
➡️ Brand presence and visibility
➡️ Designing personality-driven content
➡️ Building audience connections
➡️ Relieving the stress of social media burnout for tapped-out founders

Over the past few years, we have helped countless brands focus on their marketing foundations, product positioning and brand messaging while simplifying and honing their digital content plan for maximum growth and ROI.

A little about me ⬇️

🍁 I live in Canada but work mostly with U.S. and overseas clients.

🍼 My husband and I have been together since 2012 and we share 2 children (with a third on the way)

📚 I am a total nerd who loves to read and will never stop being a student

➡️ I hated working in corporate because they treated customers and clients like numbers and not people, this is why my brand values include words like "collaboration, transparency and trust"

Anything else you want to know? Drop a question in the comments or message me, we are an open book over here!

22/03/2024

Psst! Wanna hear a secret? 👀

When we begin working with new businesses, they tend to focus on our bread and butter...

STRATEGY.

They are searching for someone to fit all the pieces together so they can finally scale and reach the next level for their business.

➡️ BUT then something happens that they could not have predicted, something that changes the game for them...

They commonly believe that if they had the right tactics, the magic blueprint, a scheme - everything would just fall in to place right?

😵 NOPE.. Not even close.

Sure, we've all heard case studies of successful brands, they highlight their strategic processes and define this as what sets them apart.

But what gets lost in the conversation is the foundational pieces that their success grew FROM 👉🏻 their VISION.

Our most successful brands start with the clearest idea of who they are, who they serve and the values that set them apart.

➡️ So then these leaders come to us and quickly discover that by prioritizing their vision first, they can finally see the gains they've been thirsting for.

This awareness is a complete mindset shift; it changes their approach to the foundation of their business and life.

By aligning your brand with your values, your audience's needs and your own goals, you attract effective strategies, your achievements feel more satisfying and your business decisions become easier. 🔥

The Missing Piece isn't just about strategy; we offer brands the innovation and support they need to connect with their audiences and see real change, and success that feels fulfilling with the framework needed to thrive.

If you’re intrigued by what this could look like for you, send us a DM or check out our site for more information about our services. 👈

19/03/2024

I'm about to go against the grain of some Instagram advice that you've likely heard many times.
⚡️Specifically, if you are a beauty, fashion or lifestyle brand.⚡️

If you have heard that your Instagram grid layout isn't important, I'm about to bring you a news flash. ➡️ YEARS of experience working with these brands has proven that this advice is not only WRONG, in most instances, but potentially devastating to your brand image and business sales.
💡 It shouldn't be news to anyone that your brand's design is an integral part of your marketing strategy, and it doesn't 🪄MAGICALLY🪄 stop being important on your social pages.

Yes, your customer may indeed find you from an ad, or one random post that the algorithm has chosen to show them but studies show that an interested buyer will likely visit your grid to learn more.
🚨 For some businesses, this can be a big problem if your page feels muddled, and doesn't speak to your customers.
In every other instance, you likely RELY on your aesthetic branding as a part of your customer experience, and you must treat your grid like your social pamphlet. The design, the information provided and the overall messaging are elements that build trust and need to be presented with your 🪩 visual identity 🪩 in mind.

You need to have:
1️⃣ A bold and recognizable style
2️⃣ The comfort of consistency
3️⃣ Customer-focused messaging
4️⃣ Brand values that align with your audience
5️⃣ A built-in marketing funnel

📣 In today's world of saturated markets and ever-churning content, your visual representation can make or break your customer's experience. Don't let your branding efforts go to waste at a pivotal time of your audience's journey.

👀 What do you think, is branding an important part of your brand? Have you carried your branding efforts through to your Instagram and social pages?

14/03/2024

Have you heard of blanding? 🥱

👉 If branding is about differentiation and making an impact than blanding is the exact opposite.
It’s the trend of brands moving towards the same look. You’ve seen it, but you may not have noticed (which is the problem).
❌Sans serif fonts
❌Minimal colour palettes
❌Clean lines
❌Flat identities

And an oversimplification that is putting audiences to sleep 😴

As an agency we strive to work with 🪩BOLD🪩 brands. We love the perspective of founders who want to be original and impactful, people who aren’t afraid to swim against the tide.

🫶 We believe that bold is the new safe, and falling into the background of “sameness” is the riskiest move a business can take

So if you hop on a discovery call and your brand is sterile, predictable and afraid to ruffle feathers than you probably won’t be a great fit for our team. BUT if you are crafting a business that was born to be a star then we are going to be fast friends. 🖤

There’s an agency for everyone, we know who we serve best and we never limit ourselves to the mundane, and as a brand, neither should you. 💃

07/06/2023

Do you know who your target buyer is? 🧐
If I asked you what content your audience is reposting, or what memes they send to their best friends, could you really answer that?
If not, it's time to do the tough research. 🧐

Swipe through for our basic breakdown on how to define that target customer. 🤳

Understanding your buyers will make your content more powerful and more profitable.
Not to mention your creation process will be much simpler. 😉

With your buyer persona in mind, you can create your customer journey, develop an effective brand story, target the best platforms, focus your advertising and completely set up your business for success. Profitable businesses come from strong foundations built on marketing basics just like these. 📈

Still feeling overwhelmed? Let us know in the comments what you need more of a breakdown with! We're always happy to help point you in the right direction ♥️

24/05/2023

🪩 What would happen if you could stop worrying about what to write on social media? What would your business look like if your focus was where it needed to be?

👀 Check out TIP #4 to see how a true strategist excels above the rest 👀

As a business owner, you have a to-do list with no end in sight. 🏃
You try to do everything yourself, even when you know you shouldn't. So your marketing is haphazard, things that seem simple on Google end up taking way more time than they should, and you are never completely satisfied with your results. ⏰🫣
If any of this resonates then it's probably time to start outsourcing.

Tell me in the comments - what is the social media or content creation task that you would be most excited to delegate out? (P.S. ALL of it is a reasonable answer too 😅)

19/04/2023

🪩 If you are about to launch a new product (or, with a few tweaks, your new service), then this step-by-step guide will help you get the most out of your content on socials!

Swipe through to learn more, save for later or send to a business owner who can use it! ✨

Hit up our comments or DMs with any questions! 🫶

05/04/2023

Have you heard these "myths"? Do you still believe some of them even, but aren't even sure where you may have heard them? 🧐

I know what you're thinking, "Kaila, some of these points WERE facts? Until recently, reels HAD a ton of reach, social media WAS the number 1 way to grow a small business, my carousels USED to get thousands of views and I never ran an ad or had a strategy". 🤔

Yes, yes, yes, you are 100% right, but social platforms are constantly evolving, just like everything else in our digital age, and what once was true for everyone, is now obsolete for most. 🤷♀️

Living in the truths of yesteryear may be holding you back from using platforms to their full potential. These misconceptions can prevent you from taking advantage of opportunities for creativity, connection, and business growth. 📈

Time to update your knowledge bank, especially if you are running a business and looking to leverage social media to help grow your brand and your bank account! 🪩

28/03/2023

If you don't have your brand values outlined, you are missing a HUGE piece of your marketing 🧩

When your brand values are communicated ✨EFFECTIVELY✨, you create a powerful connection with your audience that results in increased loyalty and repeat business. When your ideal customers' values and beliefs align with your brand, it builds trust and helps to set you apart from your competition.

So, if you want to grow your business and boost your sales, ensure you are clearly and consistently communicating your brand values in all of your messaging! ✍️

06/03/2023

❌ 90% of startups fail ❌
And the majority fail within the first 5 years.

Up-and-coming tech companies can especially feel the sting of their failure, they start with bright business prospects, fantastic solutions for customers and brilliant concepts. But so many of them never get to realize the success of "what could have been". 👀

📢 So let's talk about three mistakes we see tech companies making ALL THE TIME :

1️⃣ THINKING THEIR UVP IS OBVIOUS - If you haven't spent time identifying a specific problem for a target group, explaining (in layman's terms) how your product or service solves that problem, and communicating the physical and emotional benefits... well it's time to start... Customers are looking for clear offers built around a functional solution, and centered around a core emotional benefit.
2️⃣ LITTLE ATTENTION ON BRAND PERSONALITY - Your BP creates a direct emotional association in the mind of your customers. As Maya Angelou once said, "..People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
3️⃣ FOGGY STRATEGY - Knowing how and where to spread your brand’s content is vital to survival. In our digital age, perfecting a cohesive, well-rounded strategy will help you reach an audience of prospective consumers and maintain loyalty with previous ones.

Personalization, storytelling and authentic connection is the key to having customers feel valued and understood. This will give your company an opportunity to be heard, make a difference and be one of the few who sails past that 5 year mark without a worry in sight.

Happy Monday friends!

Monday	09:00 - 14:00
Tuesday	09:00 - 14:00
Wednesday	09:00 - 14:00
Thursday	09:00 - 14:00

The Missing Piece

02/04/2025

01/03/2025

02/04/2024

22/03/2024

19/03/2024

14/03/2024

07/06/2023

24/05/2023

19/04/2023

05/04/2023

28/03/2023

06/03/2023

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