Miranda Pyette

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Miranda Pyette

We help dealerships and automotive vendors grow through powerful content, smart strategy, and a clear brand voice. Authentic. Impactful. Results-driven.

12/05/2026

80 years of Mayfair is pretty incredible.
But seeing the community behind it all is what really sticks with you.

Over 600 volunteers came together this year to make Mayfair happen, and honestly, that’s something special. So much time, care, energy, and teamwork goes into an event like this, and you could feel it all weekend.

One of the committee members said it perfectly:
“Words don’t do it justice. I am so proud to have worked with this terrific, devoted team.”

That sentiment was everywhere.

From the people organizing behind the scenes, to the volunteers showing up year after year, to the families who continue supporting this 80 year tradition, Mayfair is such a strong example of what community leadership can look like when people genuinely care.

A huge shoutout to Erin Harrison for leading the charge this year, and to every single person who helped bring Mayfair 2026 to life ✨

07/05/2026

A lot of dealerships still treat social media like a scheduled task. Get the Reel up, post the inventory, share the offer, move on to the next thing.

But honestly, some of the biggest growth we’re seeing right now has very little to do with the actual post itself.

It’s happening in the conversations around it.

One thing we’ve been putting a huge focus on behind the scenes at Purpose Automotive is outbound engagement. Not random commenting just to look active, but real interaction with the community around the dealership, replying quickly, supporting local businesses and events, engaging with people before they ever become leads, and making the account feel active even on days nothing new gets posted.

The dealerships building the most momentum on social right now don’t feel like digital flyers. They feel involved. People see them interacting, responding, participating, and showing up consistently, and that changes how the brand is perceived online.

Social platforms notice that kind of behaviour too. So do customers.

You can usually tell pretty quickly which dealerships are using social media to build relationships, and which ones are only showing up when they have something to sell.

30/04/2026

Here’s what happened when two stores in the same group used different content strategies for 60 days. ⬇️

Same brand
Same market
Same resources

The only thing we changed was the content strategy

One store leaned into staff-led video and trend-style posts

In 60 days:
🔹+118% engagement
🔹+230% reactions
🔹230,000+ local accounts reached

The second store focused on walkthroughs, service insight, and ownership guidance

In the same 60 days:
🔹 Saves increased
🔹 Shares increased
🔹 Trust signals increased before customers even stepped into the showroom

This is what most dealerships don’t realize yet

Social performance isn’t inconsistent because the market is different. It’s inconsistent because the strategy is

Most stores don’t need more content
They need the right content strategy behind it

We see this every day

When the right people get on camera, reach grows
When education leads the content, trust grows
When strategy leads the plan, results show up faster than most dealers expect

This is the kind of shift we help dealerships make every day

And once that shift happens, social stops being something you keep up with
and starts becoming something that moves the store forward[9:16 AM]

20/04/2026

Last week at Dealer Huddle NEXT 2026, Harman Dhillon stepped outside her comfort zone and into a room full of leaders shaping the future of automotive in Canada, and she showed up in a big way.

“Fulfilling.”

That’s how she described the experience after speaking on her first panel and representing Purpose Automotive in conversations about what’s really happening across dealerships today. A proud moment not just personally, but collectively.

One insight that stood out most was how much early turnover connects back to the first 30 to 90 days. Consistency, support, and clear expectations early on still make one of the biggest differences in long term success inside dealerships.

And the moment that she was most proud of?
Simply being up there, contributing confidently, and realizing she belonged in the conversation.

We are so incredibly proud of you, Harman! 🤍

15/04/2026

Before we ever reach out to a dealership, we’ve already looked at your social.

We’re looking at what’s there, and what’s missing.
We look at your branding
We look at your content
We look at surface-level engagement
We look at your overall strategy… or lack of it

Because that’s usually where the gap is.

Most dealerships are posting.

But there’s no clear direction behind it.

And without that, your content isn’t reaching the people actively shopping in your market.
So when our team reaches out, it’s not random.

It’s based on what we’re already seeing.

Where there’s opportunity

What’s holding your visibility back
And what could actually improve how your content performs

13/04/2026

One of the biggest questions we get from dealers is
“Should we be posting more video or static content?”

The answer isn’t one or the other.

It’s understanding what each format is actually designed to do.
We tested the same content in both formats across Instagram and LinkedIn.
Here’s what matters.

If your goal is reach and discovery, video wins.

Reels are built to be pushed to new audiences, which is why they consistently drive higher views and watch time.

If your goal is clicks, traffic, or deeper engagement, static performs better.

Especially on LinkedIn, where users are more likely to pause, read, and take action.

So how do you decide what to post?

Start with the objective.

Trying to get in front of new buyers
→ Lean into video

Trying to drive traffic to inventory or a landing page
→ Use static

The mistake we see is treating every post the same.
Different formats do different jobs.

And the strongest strategies use both, intentionally.

10/04/2026

What’s actually in a dealership content folder?

Not just photos of cars.

It’s multiple versions of the same moment:
1️⃣ different hooks
2️⃣ different angles
3️⃣ different ways to say the same thing

Because content doesn’t perform equally.
⏩ One version gets skipped
👀 another gets watched
📱 another drives clicks
👨‍💻 another brings someone to your site

That’s why content visits matter.

We’re not just filming to “get posts” we’re building a library designed to test and learn.

What stops people from scrolling?
What keeps them watching?
What actually gets them to take the next step?

That’s how content turns into results.
It also changes how your team shows up.
It gets people out of their comfort zone.
It builds confidence on camera over time.
It brings personality into the content.

And it turns everyday moments into something people actually connect with
That’s what creates consistency

And consistency is what drives visibility, traffic, and ultimately leads.

08/04/2026

Meet Ava, one of the newest members of our team.

Her path into social media started with a simple conversation and the right connection at the right time.

That moment led her to Purpose Automotive, where she’s been gaining hands-on experience across content creation and sales, supporting dealerships with both creative ex*****on and client-facing strategy.

It’s a reminder of how much impact networking can have, especially early in your career.

Welcome to the team, Ava 👏

06/04/2026

The hesitation we’re seeing from dealers right now isn’t about social media.

It’s about investment.

In a market where every dollar matters, adding another partner, another expense, another line item needs to make sense.

And social often gets questioned first.

Because on the surface, it looks simple.

1️⃣ Post a vehicle
2️⃣ Share a promotion
3️⃣ Stay active

But what’s actually hard is turning that into results.
Knowing what content brings in real traffic.
What formats keep people watching.
What messaging actually leads to action.

That’s where most dealerships lose time.

Not because they’re doing nothing.
But because they’re doing a lot without a clear return.
When social is done with intention, it becomes part of the sales funnel.

It builds visibility before a shopper lands on your site.
It brings in new audiences you’re not reaching through traditional channels.
And it creates more opportunities for leads and conversions to happen.

That’s when social becomes something your sales team actually feels.

Address

113 Garfield Avenue

M4T1G2

Website

https://www.purposeautomotive.ca/

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