FireWing Media

10/02/2026

Sometimes a rebrand is the right move.

When an organization has outgrown its identity, merged, shifted strategy, or needs to rebuild trust, visual change can be necessary.

But a rebrand only works when there’s shared clarity underneath it.
What the brand stands for. Who owns decisions. How tradeoffs get made.

Without that foundation, even strong design struggles to hold.

Clarity doesn’t replace design.
It makes design stick.

12/01/2026

A bit more on file types and why having the proper file type can mean more than design when it comes to promoting your business! Interested in our January Brand Reset? Reach out!

On the blog:

Why the Right Logo File Types Matter More Than You Think If you’ve ever sent your logo to a printer and been asked for a file you don’t have, you’re not alone. This happens all the time. From the outside, it feels confusing. You already have your logo. It looks fine on your website. It’s on ...

05/01/2026

January is often when businesses take a closer look at what they already have and realize parts of their brand have drifted over time.

This Brand Reset is focused cleanup work for businesses dealing with low quality logo files, inconsistent visuals, or branding that no longer feels aligned.

It is not a full rebrand.
Every project begins with a no obligation discovery call to confirm fit.

Details here.
http://www.firewing.ca/newyear26

17/10/2025

✈️ Out of Office (and Off the Grid!)
I’ll be taking a little creative recharge this week — trading screen time for sunshine and inspiration.

I’ll be away from October 18–25 with very limited access to email, but will be back in the studio soon with fresh ideas and renewed energy.

In the meantime, if you’ve reached out — don’t worry, your message is safe in my inbox and I’ll respond as soon as I’m back!

✨ Here’s to rest, perspective, and a little adventure.

21/09/2025

🍂✨ Fall is right around the corner – which means cozy sweaters, colorful leaves, and the perfect backdrop for family photos!

I’m opening up a limited number of Fall Family Photo Sessions again this season, and I’d love to help capture your crew in all their autumn glory. ❤️

Here are the details:
📸 $250 – Up to 5 family members ($20 for each additional person)
🐾 Pets are always welcome! (no extra charge)
📍 Locations will be discussed based on scheduling + availability
⚠️ Spaces are LIMITED!

A 50% retainer ($125) is required to secure your spot (non-refundable, with the balance due upon delivery of your photos).

If you’ve been thinking about updating your family portraits – this is your chance! 🍁 Send me a message to grab your spot before they’re gone.

10/09/2025

🔥 New Resource Alert! 🔥

I eat, sleep, and breathe branding. And when I finally find a little downtime between client projects, I like to pour that energy into creating resources that any business owner can benefit from.

That’s how the Brand Clarity Workbook came to life - a practical (and completely FREE!) guide to help you dig into the why, values, audience, and personality behind your brand. Because when you’re clear on who you are, everything else - from visuals to messaging - starts to click into place.

👉 Grab your free copy here: https://firewing.ca/brandclarityworkbook/

✨ Bonus: Downloading this also unlocks access to the full FireWing Freebies Library, packed with other tools to help your brand shine.

If you’ve been wanting to sharpen your brand but don’t know where to start, this workbook is for you.

03/09/2025

✨ Well, this is a little surreal… I just received the Platinum Award for Graphic Design in the 2025 Community Votes Saint John contest! 🏆

I’m honestly humbled (and a little shocked, if I’m being real). When I started this journey, I never expected anything like this—I just wanted to help people tell their stories through great design and strong branding that really stands out.

A huge thank you to my family and friends for always cheering me on. But most of all, thank you to my amazing clients - you’re the reason I get to do what I love every day. Without you, I’d just be a guy yelling at his computer about fonts.

Seriously though, this recognition means the world, and I couldn’t have done it without your support. Here’s to more creativity, more coffee, and maybe fewer fonts to argue with. 😉

28/08/2025

Thrilled to have been nominated! If you're inclined to help a small business out, I'd be super appreciative to receive your support with a quick vote for FireWing Media! 🙏

Official 2025 Community Voting Awards Platform for Saint John, NB. Where the community votes for their favourites every year.

27/06/2025

And another project I've had the absolute privilege to work on! Reconnecting with a childhood friend and helping to build/shape a transformative yoga and wellness retreat happening this October during the harvest moon!

To all of my yoga-minded friends, grab your early bird tickets now or reach out to their team to see how you can help!

Be sure to give them a LIKE, a FOLLOW and a SHARE!

https://moonrisecanada.com/

06/06/2025

New on the blog! Thinking of hiring a brand designer? Here are 8 KEY pieces of information to ask about!

https://firewing.ca/2025/06/06/📣-thinking-of-hiring-a-brand-designer/ ‎

04/06/2025

**Creativity thrives on clarity.**

Over the past few years (and especially this past month!), I’ve leaned *hard* on Notion to bring structure to the chaos of running two businesses. What started as survival quickly became strategy - and now, it’s something I’m offering to clients.

FireWing is now offering **custom Notion systems** built for creatives, makers, and small business owners. Whether you’re managing content, keeping clients on track, or just trying to stay sane- I’ve got a solution that’s clean, beautiful, and totally tailored to *you*.

https://firewing.ca/notion/

💬 Curious if Notion could help you simplify and scale your business? Drop a comment or DM - I’d love to chat.