Lunar Media

09/08/2021

“BUT WHAT DO I EVEN POST ABOUT?”

Does this sound like you:

✨ unsure on what content to create
✨ exhausted over missing important dates
✨ wanting a guide to help with content ideas

That’s why I’ve create this FREE guide for you!

📌 Click the link in my bio to get a FREE AUGUST CONTENT CALENDAR! Filled with important dates and content ideas for you to create

I’ve focused the list on important dates in August but you can utilize the content ideas whenever you choice.

💙 comment down below your favourite organizational tool

05/08/2021

‘I have NO TIME to create daily content’

When I first speak with my clients I’ve often heard the same thing mentioned about the hardest aspect of being on the Instagram platform. And trust me, I can COMPLETELY understand where you are coming from.

The machine that is Instagram can get overwhelming really quickly when you have thousands of different things to do in a day. We know that many business owners wear multiple hats to get their business running and it can be challenging to be present on the platform.

Do you feel this way?

🌙 Not have enough time to research, produce and post

🌙Not knowing what to post

🌙 Coming off as to ‘salesly’

🌙 Caption writing confusion

🌙 Feeling built out to stay consistent

👉🏼Click the link in bio to get my FREE August Content Idea Planner

I felt all of those at the start, and it all came down to propeityieis and outsourcing the certain aspect of my business that was taking too much of my time. My client were able to off-board the load to be the content creator but still remaining completely aware of what is being shared on their platform.

📌 Looking for a 1:1 SM coach or rather a social media manager? Click the link In my bio to book some time to chat on how Lunar Media could help you remove those doubts.

05/08/2021

03/08/2021

WELCOME AUGUST!

📌 Start each month with a clear mind & strategy!

Just as many of us, utilize our Sunday as prepping yourself for a week ahead, its time to shift the mindset to approach a new month.

Here are some of my go to action items!

1. Important Dates

I love to scan my content planner to see if there are any important date that are coming up in the month that I need to batch content for. This could be a holiday/event, a new launch, services or perhaps a new product coming up. I love to strategically plan content based on which content pillar I want to focus on

2. Review and Edit

I look at my reels, carousel, and still images to see what my audience preferred and what I need to continue to create this month. It’s important to remember that you want to be creating content FOR YOUR AUDIENCE not for yourself. You want to place yourself in your ideal customers shoes and think about what THEY are looking for.

3. Research

Things moves quickly and so certain trends can skyrocket that you may not have anticipated so its time to pull out that note book or content brainstorm planner of yourself and jot down any new trending news that you want to share with your audience.

🌙Are you overwhelmed with content creation and feel lost? You aren’t alone. Click the link in my bio to book some time to chat through how Lunar Media can help you.

17/12/2020

Are you still writing captions that are one liners with emojis? Should you be even writing a long form of captions if no one reads them?

Many feel that writing long captions on Instagram are a waste of time. But let me tell you EXACTLY why you should be writing long captions.

☾ Instagram has SEO capability, having keywords in your caption allows the algorithm better understand on what sort of content you are providing
☾ Increases engagement on your posts
☾ You get to connect with your audience by addressing question they may have
☾ The freedom to convey action alongside providing value

Want to know HOW TO create an optimize Instagram caption that will have your readers clicking the "read more" button?

📌 SAVE this post for your next instagram content post

⭒ HOOK
Instagram has content being pushed every minute so you need grab your audience attention through your image or the first line of your caption. This can be a question that you're ideal client is asking themselves right now. It could be a situation based comment of how they are emotionally feeling. Make it seem like you are taking to them.

⭒ Primary CTA
Now that you got their attention be sure to encourage a certain action to be taken. Whether that is sharing, saving, liking this piece of content or asking a question.

⭒ VALUE, VALUE & and some more VALUE
Its time to write a caption that is filled of value for your audience. I know sometime we don't want to give away all the secrets but you can always give the big picture and then lead it to your paid services in your secondary CTA

⭒ Secondary CTA
This could be referencing your paid program, coaching services or product you are selling. Also mention if you have a freebie or services that can address the current hook statement. You want to position yourself as an individual who can help your ideal client with their pain point

👉🏼 Still stuck on how to produce your content strategy? Send me a DM and let me work with you 💙

14/12/2020

In less than 2 month I've grown my Pinterest account to 15k impressions, 8.3k monthly visitors without being consistent on the platform.

👉🏼 Are you sleeping on Pinterest? If so, you may want to reconsider

Now imagine the results when you posting and pinning consistency on the platform 🤯

Here are some action items you can do now to grow your Pinterest account!

☾ Place yourself in the mind of your buyer.
☾ Search a term that's relevant to your target audience
☾ Use the search engine to your advantage
☾ Create an optimize bio containing keywords
☾ Pin daily (your own content and others)
☾ Take your IG reel or TikTok content and repurpose on Pinterest

Pinterest has more than 320 million MONTHLY active users, women being the power buying decisions. It's time to utilize the SEO powerhouse to your advantage

11/12/2020

Instagram users you aren't ready for this latest news!

Instagram recently released a message saying that KEYWORD SEARCH is coming. IG announced that English-speaking users in six countries, including the UK, US, Ireland, and Canada , will be able to search the platform using keywords.

This is how it will work. Currently, if you are looking for small business tips you are only able to search for post that are tagged or any other variation on an account bio or name. Now, however, Instagram will let people search the keywords themselves meaning post that feature small business tips will surface.

Creating long form caption will be crawled by Instagram to understand which industry your content fits into and what audience would enjoy you content.

What do you do?
☾ Create long-form caption with relevant keywords
☾ Do your keyword research to see the volume of certain terms
☾ Create valuable and shareable content
☾ Niche down and figure out who you are speaking to
☾ Create content for your niche to help Instagram place your account under a specific industry

👉🏼 Want to know how to structure your captions? Comment down below a ✨ if you are interest on a post being created

01/12/2020

Only 24 days until Christmas!

👉🏼 Does this excite you or stress you out?

The last month of the year is the most exciting yet the most stressful for business owners, but it doesn't need to be that way. If you said stress you out, you most likely don't have a strategy in place for the holiday season.

I have your back with some stellar marketing ideas that you can implement for your holiday season!

Be sure to SAVE 📌 and send to a fellow entrepreneur who could benefit from these!

☾ Launch an Email Campaign
Do you have an email list? Use it then! Create weekly email to go out to your list to speak about your services, upcoming promotions and prehaps reduced prices.

⭒ Create Exclusive Holiday Bundles
Take a look at your offers and create package deals available for a limited time. You could phrase it as "the only time you will get these prices"

☾ Run a Holiday Ad
Have an ad budget? It's time to created a stellar campaign on Instagram that speak directly to your target audience with something they need

⭒ Run a Giveaway or Contest
Promote on your social media account a giveaway of your services. It could be a FREE 1:1 call to do an Instagram audit which you usually charge for ($) be sure to include the value of the call in the contest information.

☾ Countdown
If you have a promotional deal happening on boxing day, add a countdown to your website, email campaign to build excitement and urgency for this limited time offer. Having a countdown helps users make a decision faster because they feel like they are on a time crunch

⭒ Offer Incentives to buy your product
If you currently have a service, add a BONUS item that will any be offered at this time

🌙 Need more campaign ideas? Book a 1:1 call today. Link in bio

26/11/2020

YOU have to stop doing this on Instagram! 👇🏻

5 things EVERYONE does on Instagram that YOU need to stop doing! Instagram isn't suppose to be something that takes you away from your business.

📌 (Be sure to save this! You're going to want to reference back to this one)

👉🏼 Let's be honest, how many times did we not post content on Instagram because we felt that "it wasn't good enough". Reviewing your work to ensure it matches your content pillars and is providing value to your audience is a great audit but being a perfectionist is the same thing as not getting the work done.

⭒ Instagram is a digital space where you can freely promote your business. You can create a stellar brand design that reflects who you are and what your business represents. I highly recommend working with a professional to ensure that your branding makes sense is true to who you are. If you'd like to create branding that reflects YOU, click the link in my bio!

Comment down below which habit you current do!

☾ Trying to be someone you aren't
Be authentic! Instagram and your community will thank you for it. Remember there is only one you. Your audience want to know who is the face behind the brand and who they will be working with

☾ Not posting because "it's not perfect"
Guilty of this. What qualifies a piece of content not being perfect? There is no metric that will state that one piece of content is better than the other. Don't overthink and post it.

☾Burning out to stay 'consistent'
Create a structure that works for you! What works for others doesn't have to work for you. Build a strategy is sustainable. Your audience will get a feel of when you will be posting your content and will come back

☾ Not planning your content ahead of time
Do you leave your content creation to the last minute? This is a common reason for burn outs. Be sure to create a content strategy and utilize your content pillars to bulk out your content one, two weeks ahead. You can even do the full month if you are feel comfortable to do so.

☾ Not engaging with your community
Don't post your content and walk away. You need to be active on your profile.

17/11/2020

Here are 3 tips to have a successful social media ad campaign. Be sure to save this for later
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☾ Understand your ideal clients. You want to clearly define who you want your target audience to be. Think about what age range, gender, location, interest, and behaviors they have. This will help you create a buyers persona.
👉🏼HubSpot has a great tool where you can build your buyer's persona to get a feeling of who you are speaking to.
https://www.hubspot.com/make-my-persona
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☾ Figure out where you'd like to place your ad? Instagram, Facebook, TikTok, YouTube, or Google. You need to understanding where your customers are located.
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☾ AD Copy. This is everything, depending on where you are promoting your campaign there is character limitations and only a certain amount is shown, so be sure to captivate your audience on the first line.
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👉🏼 Map out your customer's journey to get a better understanding of which stage your customers are in. This will help with your ad copywriting.
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Need some help with your business's social media ad campaign?
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⭒ Send me a DM or email me via the link in the bio