AscendX Digital Inc.

06/12/2023

What is your budget for marketing next year? How does it split out for digital marketing? And how much of that is focused through your partners? Is your budget aligned with revenue generation for each motion?

If you're not sure what it *should* be, here is some math to help guide you. https://bit.ly/43abwNd

05/12/2023

Cross-functional alignment enables a company to reap the benefits of its through-partner marketing automation program across the entire organization. Other departments get excited and on board, and everyone rows in the same direction.

Part 1 of a 6-part series on Through-Partner Marketing best practices. https://bit.ly/3R5sfNs

04/12/2023

This is the first of a 6-part series on Through-Partner Marketing best practices.

In this first blog, we talk about the importance of cross-functional alignment, and we give examples of how it can go right - and wrong. https://bit.ly/3R5sfNs

30/11/2023

You have unspent MDF. Your long-tail partners need your help. Through-partner marketing sounds intriguing, but you're not sure about the investment.

Do a 3-6 month pilot. Less cost. Less risk. Learn & build a business case.
https://ascendxdigital.com/tcmaas

18/11/2023

Good SEO practices help to ensure your business ranks on Page ONE of search engine results pages when buyers are looking for your solutions. Nearly 92% of organic clicks to sites come from Google's page 1 results. SEO improves the user experience and overall usability of a site, resulting in more traffic and higher conversions. See our services here https://1l.ink/2P2W2JW

06/11/2023

Modern, digital marketplaces are everywhere, and their growth is rapid – for good reason. Marketplaces are convenient. Buyers can very easily navigate them, find what they want, and purchase what they need. Why not give your partners the exact same frictionless experience?

Instead of handing out funds and hoping they are put to good use, you can “list” pre-approved, brand-compliant marketing services in a marketplace that your partners can access. You can offer many more modern, digital options that will benefit both you and your partners.

Let's get started!

27/10/2023

What if your partners could rank at the TOP of Google search for YOUR solutions?

When a buyer is searching for your solution, what are they typing in the Google search bar? (Which is where 71% of B2B buyers start their online journey)

A customer who finds your solution from the right partner could be like finding a needle in a haystack if you leave it to chance.

We are working with Vendors to change that. Here's what we're doing and the results that we're seeing.

Vendor/Partner SEO is Driving the Customer Journey

Earlier this week we posted a question on LinkedIn… “What if your partners could rank at the TOP of Google search for YOUR solutions?”

11/10/2023

We're more than halfway through 2023 and Channel Leaders are evaluating – how it’s spent by partners, the return, and how much is sitting unused from the first half.

If you struggle to achieve partner utilization or to measure return, it's time to modernize with a Partner MDF Marketplace. List pre-approved digital services that partners can select, with streamlined operations that are easy to measure. https://bit.ly/3DvbB3s

We are a little more than halfway through the year, a time when most leaders are taking stock of business, and Channel leaders are evaluating their partners and programs. You are probably seeing some good success, and th...

17/05/2023

Three-quarters of world trade flows indirectly (through distributors, resellers, and the like). Buyers are online and they interact with many partners along the way. Having your partners found by buyers during the ENTIRE digital customer journey is so important now that if they are not online, neither are you.

You can read our new blog post here > The Partner Landscape is Changing. Is Your Marketing Aligned? http://bit.ly/3SQRgwa

AscendX Digital Inc.

The channel landscape is evolving to an ecosystem model. In a recent blog post by Jay McBain at Canalys, “Have the industry’s channel chiefs really moved to an ecosystem model?”, he makes the point that “there are dozen...

16/05/2023

With a looming recession, there’s an extra sharp lens on budgets of all kinds. Leaders are evaluating programs, projects, and initiatives, and high on the list of evaluation criteria is ROI.

If you are wondering if you should invest in through-partner marketing, and what your ROI could be, tell us about your company and your partners, and we'll send you a custom ROI analysis & report. Here's the link to get started: https://bit.ly/3pGfr65

You can read the full article here: https://bit.ly/3ULpOiQ

08/05/2023

Social Media is a great tool – and a necessary tool. It is particularly helpful for SMBs because they can participate in the same networks as larger organizations, accessing the same target customers – with few barriers to entry.

But don't sell first. Connect. Deliver value. Earn the right to sell. https://bit.ly/3AWZcE0

04/05/2023

In this issue we focus on Questions on the minds of Channel Leaders. It comes down to the integration of technology & strategy. We offer ideas and answers.

And - how to leverage marketplaces for partners & the future of B2B marketing

https://conta.cc/3AV9N2l

How can I track the success of my marketing efforts through my partners?     AscendX Channel Insights - April/2023   A few weeks ago I attended a webinar where a panel discussed channel marketing bes

16/04/2023

WHY do you grant MDF to your partners?
Is it a reward for last quarter/year's sales? Or is it an investment in future growth?

Blog: https://ascendxdigital.com/blog/f/why-do-you-grant-mdf-to-your-partners

Why do you give partners Market Development Funds (MDF)? Why does one partner get more than another? What is the ultimate goal of granting MDF?

17/01/2023

Through-Channel Marketing drives data that shows which marketing activities are resonating best and driving engagement with buyers. But at a deeper level, we can calculate expected ROI. Here's how: https://bit.ly/3ULpOiQ

05/01/2023

Tamco products are always at the top of all the analyst reports, see why:

01/01/2023

Happy New Year. Here's to a year filled with peace, kindness, and prosperity for all.
Cheers!

25/12/2022

Merry Christmas. We hope that Santa and our security solutions offer you a happy and safe holiday this year.

13/12/2022

Through-Channel Marketing analytics can tell a Vendor which marketing activities are resonating best and driving engagement with potential customers. But at a deeper level, we can calculate expected ROI. Here's how: https://bit.ly/3ULpOiQ

22/11/2022

"Most MDF marketing programs are not run for an extended period of time. Channel programs based on MDF marketing, run as an extension of channel sales, tend to focus on most activities within a quarterly framework, and without a properly thought-out approach to the types of products that are being sold, how long it takes to generate leads and nurture them to close."

We see this every day. If your isn't getting used, it may be because it's not aligned with how your partners sell. And for the majority of partners, there aren't in-house resources to continually execute new campaigns. Instead, re-allocate MDF to through-channel marketing programs that deliver customers directly to your partners.

And if you want to explore what your ROI could be, contact us. We have a tool that will demonstrate the revenue return of your investment.
https://www.zinfi.com/blog/mdf-marketing-get-return

Proper planning and cross-functional alignment can help an organization to get better return from MDF Marketing investment.

17/11/2022

Read Tamco Security Expert Chuck Burns's take on how governments can better support cybersecurity. https://oal.lu/Mbe7C

16/11/2022

The numbers are staggering. Surveys show that 60% of MDF goes unused by partners and up to $25 Billion in and co-op funds are left on the table every year.

Here's what's behind it and how to address it.

White Paper: https://buff.ly/3SW0kQ2

15/11/2022

As-a-Service is the right marketing investment right now. You can win the war on talent, get to market faster, and reduce your own risk by using as-a-Service models to supplement your own in-house teams. Here's how- https://bit.ly/3OYcuEG

Whether your company has experienced the "Great Resignation" or not, there is a war on talent, and business leaders need to be strategic with their management of and investments in their people. Even if you can replace t...

15/11/2022

"It’s critical to invest in and make brand awareness a top priority.."

Now take that investment & easily multiply it through your partners for exponential gains with through-channel marketing.

Forbes: To Convert More Customers, Focus On Brand Awareness

To build a business that's sustainable, predictable and scalable, companies must recognize the importance of investing marketing dollars (and patience) to develop awareness and an emotional connection.

14/11/2022

The path to purchase is digital - social media, websites, peer groups, virtual events, blogs, reviews, podcasts, videos, and more. With 75% of world trade through indirect channels, it behooves you to help get your partners in that digital journey.

Last month we attended the ImpartnerCON22 conference in Salt Lake City, Utah where industry channel executives, experts and agencies all came together to share best practices, trends, new technology and innovative servic...

09/11/2022

With most of global trade going through the indirect channel, the path to purchase is through your partners – and it’s digital. Buyers are searching and transacting online, and it’s not going back. Are your partners actively participating? Are they promoting your brand consistently online? Do they have active social channels? If not, they won’t be found, and neither will you. But by taking a modern, digital, through-channel marketing approach, you can start to solve the challenge and elevate both your position and your partners’ presence the digital customer journey.

If your partners are not online, neither are you. Read: https://bit.ly/3tdM8WX

Last month we attended the ImpartnerCON22 conference in Salt Lake City, Utah where industry channel executives, experts and agencies all came together to share best practices, trends, new technology and innovative servic...

19/10/2022

At . Come say hello!!

18/10/2022

Read Tamco Security Expert Chuck Burn's take on how governments can better support cybersecurity. https://oal.lu/3o5HH