Blue House Marketing

09/02/2023

Who feels me when I say, “The past few years did not go according to plan”?! Life always has a funny way of throwing unexpected twists and turns at us. What I know for sure, though, is why I got into marketing in the first place. I love that I have the opportunity to express my creative and analytical sides each and every day, while working with some of the most amazing people. I am committed, come what may, to help my clients take the uncertainty out of their marketing and help them reach their wildest goals. So friend, how can I help you this year?

19/12/2022

Which are you most excited for? 🤔

24/10/2022

"Your brand is so much more than just a logo" I know you've probably heard this a million times. But, I feel it's not often made clear how your brand is more than a logo. So here are some incredibly important things your brand does that your logo does not.

Tell your story - I've said it once, and I'll say it again, in order to connect with your audience, you need to do more than just sell to them; you need to tell them a story. Storytelling draws your audience in, engages them, and makes them feel something. Your logo may tell your audience what you do or hint at the vibe of your business, but it will not tell them how or why you do it or what makes you unique (your USP).

Complete sales - Your logo is meant to be an identifiable marker; think of it as the harbinger announcing your arrival to the audience. But your logo does not work to inspire, motivate, or create tension within your audience. What will complete sales is a smooth customer journey, a strong marketing strategy, and a consistent brand identity.

Build a connection - Showing off your product or service is no longer enough to get sales. Today's consumers are looking to connect with the businesses they buy from. They want to support brands they relate to, brands that have similar values as their own.

Grow your business - A strong strategic brand has the power to propel your business forward. It helps guide future decisions, outlines clear guides on how to show up for your business, and creates connections that will last a lifetime. A logo alone couldn't do all that.

If you only take one thing away from this post, remember this... A logo will never serve you in isolation, but when combined with a strategic brand, anything's possible!

21/10/2022

Your target audience is selfish, lazy, and ruthless.

Now... I know what you're thinking, but hear me out. Thinking of your audience as being selfish, lazy, and ruthless can be used as a framework for creating better content.

They're selfish - Because they only want to hear what you can do for them or what problem you're solving. Instead of focusing on yourself when creating content, focus on your audience. Show sympathy for their pain points and highlight how your solution is different.

They're lazy - In the sense that they scan through content instead of reading every word. When someone is visiting your website or scrolling through social media, it is important to remember they're not reading content but scanning it. Try making your content scannable. Use short sentences that are easy to read. Consider how your audience is reading your content. And make important information stand out.

They're ruthless - Because if they don’t find what they're looking for within the first few seconds, they leave. Use hooks to draw your audience in. Implement storytelling to keep them engaged. Lastly, try to get to the point as soon as possible!

And now you know why, your target audience is selfish, lazy, and ruthless.

19/10/2022

To all of the business owners out there that are struggling to get everything done. I SEE YOU.

I see the countless hours you put into your business every day. I see the hundreds of uncrossed items on your to-do list. I see the hours you spend working on endless back-end tasks instead of the work you love, the work you started your business for.

And I want to say one thing... It's OKAY to ask for help.

As your business grows, an important next step is to begin outsourcing tasks. It is okay to take some pressure off of yourself and to offload tasks you don't enjoy or maybe aren't the best at. That way, you can spend more time doing what you love.

17/10/2022

Say it louder for the people in the back!

17/07/2022

Swipe to the end for a yummy surprise 🤤

16/07/2022

Here is the second logo variation from day 1 of my 30 day design challenge!

Comment your thoughts below 👇

15/06/2022

Just a daily reminder that it's never too late to set new goals. Download our free goal-setting workbook to help make your goals more achievable and find direction in your business.

Download our free workbook at https://bluehousemarketing.ca/blog/goalsetting

13/06/2022

If you're like others, you probably have dreams or visions for your future. Maybe you’re looking to start your own small business or take your current business to the next level. While dreaming is an important first step towards success, no amount of wishful thinking is capable of turning your dreams into reality.

Download our free Goal Setting workbook to help build your dreams into reality! Visit us at https://bluehousemarketing.ca/blog/goalsetting to get your free workbook.

04/04/2022