Iris & Hermes Digital

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Being a video first digital marketing, we provide high quality video content to elevate your brand and increase your organic reach on Facebook, YouTube, TikTok and more.

28/01/2024

How you post matters!!!
Yes, it is easy to post to all of your social media accounts from one piece of software but, especially when you are starting out, it’s worth the time to post individually. Listen for why:

27/01/2024

If you are looking at hiring outside social media help:
In January our team is offering a free social media review to prospective clients. No obligation. Give us 30 minutes of brand discovery with your team and we can weigh in on strategy.

26/01/2024

Why social media marketing is expensive (to start)
When you run your first ad the social media platform knows nothing about you, your goals, your audience, and what you see as a success. As you spend money on social media marketing the platforms begin to understand these aspects and the context of your ads. The learning process is not cheap. When I reflect, my ad results go exponentially better after $10,000.

25/01/2024

How to post high-quality content consistently- One method that works for clients is batch filming. For this, we spend a ½ day once or twice a month producing content that we can edit and post over the next month. Committing 4 hours a month is usually enough to have a quality daily post like this one.

24/01/2024

Ever wondered if social media platforms take you seriously with fewer than 100 posts? Within the algorithmic realm, there's a subtle nuance at play. Platforms are driven to maximize user engagement and may prioritize accounts with a higher post count—50, 75, or 100 posts and beyond. This nuanced favoritism could be strategic, preventing users from swiftly leaving the platform after minimal interaction.
In essence, the silent weight given to post count might be the key to sustaining user interest. By slightly favoring accounts with a substantial content history, platforms aim to keep users engaged, ensuring that a fleeting encounter turns into a more prolonged and meaningful interaction. At least those are my unverified thoughts.

23/01/2024

Is short content better?
With shrinking attention spans you only have a brief time with someone’s attention. Make sure you use the attention wisely and keep them entertained.

21/01/2024

LIGHTS, Camara, Action
If you are getting serious about social media a quality camera is a valuable tool, but what most fail to understand is that light is more important than cameras. Understanding the type of light and how to properly apply light to a subject will elevate your video more than switching from one 4k camera to another. There is a reason that the directors yell lights, camera, action, in that specific order.

21/01/2024

What’s the cost of a $1,000 ad? It depends, on your goals. We start with a proper pre-production meeting that identifies your clients, hooks, triggers, and pain points. Then we create multiple variations of your ad and run tests to see which creative achieves the desired result with the optimum customer for the lowest price. Once the leads start rolling in you need to have a system in place for responding, we offer a CRM with automation that responds with emails and texts but calling is much more effective. The math behind calling, reaching, and having meaningful conversations with 150-200 prospective clients becomes exponential. (spending just three minutes on the phone with each of the 200 leads is 10 hours of talk time not to mention those that don't pick up, re-schedule the call, or want to talk for more than 3 minutes) Then you have to actually provide the converted clients with your product or service. With a reasonable valuation on the time of my staff and I, we assessed that somewhere between $10,000 and $15,000 is the cost to run a $1,000 ad. The benefit, we sold approximately $3,000,000 worth of products and made about $60,000 in gross commission. Want to give it a try?

21/01/2024

Audio is the most important part of video!
The difference between a camera’s microphone and a professional-quality mic is dramatic. Thomas shares with us an example of the difference and how the job is not over just because you recorded on an expensive quality microphone.

20/01/2024

Social media companies are not going to like this one!
If what you want is a ton of leads, Facebook forms are a great strategy. If you want quality leads you are going to need to use a squeeze page. Think about the email and cell phone you used to sign up for Facebook (10+ years ago), is that still the best way to contact you? Social media platforms make it so easy for you to fill out the lead generation forms that the content provided is objectively less valuable than if you send visitors to a squeeze page.

19/01/2024

Your job is to create quality content for their consumers.
The goal of a social media platform is to keep visitors on-site as long as possible. Engaging content with clear audio and high-definition video are now basic minimum requirements. If you are not shooting in HD, UHD, or 4K video… They would prefer that you leave content creation to those who provide a better user experience.

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