06/01/2022
Hey y’all – get ready to breeze through some 100% pure, straight up, undiluted SWEET CANDY JOYYYY 🍉
Frances has been cutting my hair since I moved to Victoria nearly seven years ago. Within that time, I've followed her around the city, and she's actually seen me during some pretty pivotal moments. I've enjoyed us getting to know each other a bit better with every concentrated block that we get to hang, and was really jazzed when we started talking about developing some branding for her.
Okay, jazzed first - then just a tiny bit freaked out. Because Frances is just cool. I don’t know how else to say it. She's got those laid back VI vibes - beachy hair, freckled face, tattoos + green Converse. She's warm, she's silly, she's incredibly easy to talk to... and she doesn't judge me when I'm delinquent in booking regular appointments + show up looking like a scraggly mess (THANK YOU FRANCES I LOVE YOUU).
While I worked with her on some of the behind the scenes pieces to establish her identity, it was pretty clear (from knowing her AND being a client), that she was going to want something inclusive, something polished, SOMETHING FUN. Hiiiii. Sign me up.
A total powerhouse with colour (she specializes in blonding + vivids), I knew we needed a palette that could keep up with her work - with some cool iconicity to further the story. Developing several marks to tuck under her belt was also key - with her goals for potential future product lines, merch and more.
Clean, bold, and with a generous gluggg of fruit punch - she's now got marks she can switch up for social to keep things fresh, layer together for that POW factor, break apart for some fun little peek-a-boos... and just generally carry on being her cool ass self.
Thanks, Frances. You always make me look so good - it was FUN AF to flip the tables. 🍬✌🏻
xo, Liv
(P.S. Last pic is the brand board created while we were establishing the identity)