Patrice Whiffen Collective

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Patrice Whiffen Collective Strategic brand experiences for leading sports & entertainment brands
📍Nashville • Toronto • Global
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50 years of CCMA! 🤠I may have missed the first 35, but I’ve been lucky enough to be part of the last 15, and what a ride...
21/09/2026

50 years of CCMA! 🤠

I may have missed the first 35, but I’ve been lucky enough to be part of the last 15, and what a ride it’s been! Great music, big moments, very little sleep, tons of laughs, ringing ears from loud shows, and friendships that have become family. ❤️

A huge thank you to the CCMA for having me back on the team again this year. It’s always a blast getting to work with such an amazing team, and meet so many locals!

Here’s to the next 50!🥂

16/09/2026

There’s a different energy in a room where women are cheering each other on, instead of silently competing. That’s Heels & Handshakes - everyone genuinely rooting for the woman next to them. ✨

No comparison. No competition. Just women building each other up. This is the kind of room we want to keep creating. 🤍👏

A bold pop of color, and a whole lot of personality. 💗There’s something powerful about showing up fully as yourself - co...
15/09/2026

A bold pop of color, and a whole lot of personality. 💗

There’s something powerful about showing up fully as yourself - confident, intentional and unapologetically authentic.

So grateful to Tausha Dickinson for capturing these portraits and this season of life so beautifully. ✨

cc: Networking for Women In Business | HeelsAndHandshakes ®️

10/09/2026

What a beautiful night celebrating Modern Luxury’s Dynamic Women 2026! ✨

Congratulations to the remarkable women whose passion, leadership, and achievements are shaping the future of our city. We’re so proud of you! 👏 🤍

09/09/2026

Sounds suspicious - but we’re just over here designing, producing & bringing large-scale experiences to life 😉

Back to school. Let’s get to work! 📚I’m excited to be teaching “Leadership in Sport & Event Marketing” again this semest...
08/09/2026

Back to school. Let’s get to work! 📚

I’m excited to be teaching “Leadership in Sport & Event Marketing” again this semester at Fanshawe College; a subject I’m passionate about, in a field that continues to evolve.

Leadership in sport isn’t just about what happens on the field, court, or ice. It’s about building people, creating culture, making tough decisions, and leaving an organization better than you found it.

I look forward to challenging my students, learning from them, and preparing the next generation of sport leaders to make an impact!

To my colleagues & students, have a great semester!

04/09/2026

This is what these rockstar ladies sent back. ✨

No script, no warning - just real work, and real magic happening behind the scenes. Every event, every activation, every client win starts right here, with this crew. I get to build this business every day because of them.

Beyond proud to work alongside you three (and the extended team not featured in this video)! 🩷

Reliving through the snapshots from an unforgettable day! 💛⚾️Proud to have worked with Kapture Global to bring the Playe...
02/09/2026

Reliving through the snapshots from an unforgettable day! 💛⚾️

Proud to have worked with Kapture Global to bring the Players Alliance Game Changers Celebration to life in Philadelphia during MLB All-Star.

Big thanks to everyone involved: the KPTR crew, industry partners, and of course, the Players Alliance. 🙌

26/08/2026

POV: You produce some incredible events, but you’d never know from some of my camera roll 😂

Red carpets, beautiful venues, big sporting moments… and approximately 87 photos of boxes, lanyards, signage, radios, trash, credentials and things that only make sense to the ops team.

It’s not always glamorous behind the scenes - but we love seeing these events come to life! ✨

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