Patrice Whiffen Collective

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Patrice Whiffen Collective

Strategic brand experiences for leading sports & entertainment brands
📍Nashville • Toronto • Global
Let's connect to elevate your brand!

07/06/2026

It’s been one week since the CMA Ontario Awards! 🎶

I’m grateful to have had the opportunity to work with CMAOntario again this year and be part of celebrating the amazing artists, industry professionals, and supporters who make Ontario country music so special.

Congratulations to all of this year’s nominees, performers, and award winners. Looking forward to another great year of country music in Ontario! 🤠

14/05/2026

I’m so grateful to have joined such an incredible group of industry leaders at the Departure Festival + Conference to discuss “The Modern Fan Economy – VIP, Pop-Ups & Profit.”✨

We explored how live music is evolving beyond the stage; from immersive fan experiences and merch pop-ups to loyalty-driven engagement and the growing role of AI in shaping personalized fan connections.

Thank you to my fellow panelists Noreen Hamid, Raman Sekhon, Keyur Shah, and Melissa Vincent for such a thoughtful and insightful conversation. The future of fan engagement is only getting more exciting!

12/05/2026

I’m so grateful to have been part of Inclusion in Canadian Sports Network ()’s 4th Annual National Diversity in Sports Conference again this year as Event Production Manager.

This year’s theme, ‘Ubuntu’— “I am because we are” was reflected in every part of the event and served as such a meaningful reminder of the importance of community, collaboration, and creating space for one another within the sports industry.

Sending a huge thank you to Shauna Bookal for her leadership and vision, along with the incredible Board of Directors, staff, partners and everyone who helped bring the conference to life - Abbey Steeneveld, Phillip Kagoma, Dheeksha Veera, Brigitte Lefebvre-Okankwu, Habiba Patel, Arash Madani, Tara Mrakic, Andrew Paris, Tristian Reid, MA, Olivia G. & Dalton Myers - I’m grateful to be in it together!

Very proud to continue being part of this event and the impact it continues to make year after year. ✨

02/05/2026

This past weekend marked the 8th Annual Fight For Charity in Winnipeg, in support of the Department of Biochemistry & Medical Genetics at the University of Manitoba. 🥊✨

It’s been a privilege to be involved since day one and to see the continued growth and impact this event has made over the years, both for the community and the important charities it supports year after year.

Sending a huge thank you to Founder, leader and dear friend, Daniel Strang, for his dedication, vision, and leadership in bringing this event to life each year.

I’m so grateful to be part of it, and already looking forward to next year!

ps: swipe to the end for my preferred event footwear 🤭 HOKA

27/04/2026

Still thinking about ’s ATYPICAL album launch back in February at The Late Great 🧡

Country music really is something special - the stories, the people, the community - and Filmore is the real deal. So talented, so genuine, and someone who truly brings heart into everything he does.

I’m grateful to have been part of such a great night celebrating this project alongside an incredible team I’m lucky to work with, always making the magic happen behind the scenes.

Excited to see what’s next - this is just the beginning! ✨

📸//

22/04/2026

I’m looking forward to joining Departure Festival + Conference’s Live Summit at on May 6 as a speaker on the panel “The Modern Fan Economy - VIP, Pop-Ups & Profit.”

This conversation will explore how the fan experience is evolving and how artists, teams, and brands can create intentional, high-value touchpoints that drive both engagement and overall revenue.

I'm grateful to be part of this lineup and excited to connect with others shaping what’s next in live and fan-first experiences. If you're attending, I'd love to connect!

18/04/2026

And just like that… championship weekend is here again! 🏐✨

A year later and finally giving this one its moment! I never posted about the 2025 League One Volleyball Championship in Louisville, but stepping in as Production Manager with my Kapture fam was something special.

From the Awards Presentation to a Saweetie performance for league execs, players, partners, and loved ones, it was a full-scale, high-energy experience brought to life by an incredible team. Grateful for the trust and the crew behind it all. 👏

11/04/2026

Closing out a special chapter with 🤍

For the past 1 year and 11 months, I’ve had the opportunity to work on the digital marketing and social strategy for a property that so effortlessly blends luxury, storytelling, connection to the land and guest experience. It’s been incredibly rewarding to help shape how that story is seen and interacted with online.

I’m grateful for the trust, the collaboration, and a team that truly understands the power of thoughtful, elevated brand building - thank you for everything!

There’s something really meaningful about creating content that doesn’t just look beautiful, but makes people feel something special.

I’m excited for what’s ahead, and inspired by brands that are building experiences worth sharing ✨

31/03/2026

✨ I’m so excited to share… ✨

As of January 2026, I’ve joined the Board of Directors at Heels & Handshakes!

I’m beyond thrilled to work alongside such a powerhouse team of women, led by President & Founder, Shannen Stewart, who are passionate about empowering, connecting, and uplifting women in business.

Being part of this board feels like the perfect way to combine my experience in marketing, events, and experiential strategy with a mission I deeply believe in.

I’m looking forward to learning, contributing, and helping create programs that open doors, build connections, and elevate women across industries.

Grateful for the opportunity, and inspired by the brilliant (and quite frankly badass) women I get to collaborate with this year!

16/06/2025

LUCKY NUMBER 13 (years in the books)! 🤠🏆

I’m honoured and grateful to the CMAOntario for the opportunity to serve as the Event Logistics Manager again this year, for the 2025 Festival & Awards Weekend this past May! It was an incredible experience to work behind the scenes with such a passionate and dedicated team in our unofficial family reunion! 🤍

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