Christie Ellen Content Marketing

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Christie Ellen Content Marketing

I develop content marketing strategies that will get your brand messaging in front of your target au

09/09/2023

This week in 📸

05/09/2023

A serious one for a change. 🔗 in bio to read it

04/09/2023

What a summer it was 🎆

02/08/2023

Whenever I think about how to start writing this post, all I can think of is that scene from Friends where they’re trying to move a couch up the stairs and Ross keeps yelling ‘PIVOT’ over and over. (Still one of the funniest moments in TV and makes me laugh out loud no matter how many times I come across that scene.)

PIVOT. PIVOTTT.

I’ve also been debating on whether or not I want to acknowledge the shift in content direction or if I should just do it and let folks figure it out on their own (because who the frig actually cares) but at the same time I think it’s worth mentioning in an effort to manage expectations. (Am I the only one who REALLY appreciates when their expectations are properly managed? Just me or..???)

I started this page mostly as a way to publish copywriting and content marketing POVs when I started my copywriting business a few years ago. It was part of a broader business development strategy and checked the ‘establish authority’ box.

But I’ve since taken a role with an employer permanently and am no longer out there ‘hustling’ trying to fill my pipeline with work and clients so establishing authority no longer needs to be a key strategy.

So, here’s what you can expect from me going forward: some marketing and copywriting POV stuff (because it’s still a core part of who I am) but mostly you’ll see some personal writing along with a lot of photography in the feed. That’s a better and more accurate reflection of what I’m up to these days. Which, if you follow me in Stories, you’ve been seeing almost entirely now for the past year or so anyway.

Anyhow, I wanted to provide you with a bit of an explanation for when you happen to see a photo of a fishing boat in your feed and it’s coming from me, now you’ll know why. Don’t say I didn’t warn you.

PIVOTTT.

15/05/2023

Today is Mother's Day, and I have spent my entire day alone inside either an airport or an airplane. I won't get home until midnight tonight, which means I won't see my kids at all today.

I miss them horribly and have spent the last several days on vacation without them.

Selfish, I know.

At least, I hope they see it that way.

Here's the thing: I know I'm a better mom to my children when I make conscious choices to protect my own sanity by doing things just for me.

My ultimate goal is to teach them the importance of doing things for yourself and making choices on occasion that benefit your own mental health.

They may not entirely see it now, but I'm hoping when they look back on who their mom was, they will see someone who cared enough to give them a better version of herself. A mom who was there for them in every essential way 99% of the time but who, on occasion, made choices to put herself and her own individual needs ahead of her kids'.

Not all the time. But sometimes.

So many moms I know lose themselves entirely in the process of raising a family. Everyone else comes first in her life until she has run herself ragged and is an angry, resentful shell of herself.

But guess what? There are no motherhood trophies for being the best martyr. No victory sashes for making the most sacrifices at the cost of your own wellbeing.

My thing is hopping on a plane. But putting yourself first as a mother can also be booking a babysitter on a Saturday night and going out for dinner with a friend. Or maybe it's dropping your kiddos off with a relative so you can go for a run. Or join a bowling league. Whatever your thing is.

Today is just one day. And my kids and I will celebrate Mother's Day tomorrow instead. But today, Mom is traveling. She did a thing for herself because this is something that makes her content and a much better mom to her kids when she doesn't feel entirely depleted.

Even if that thing happens to fall directly on Mother's Day.

Which is kinda the best way to celebrate it, dontcha think?

22/04/2023

Insta's character limits were really harshing my writing vibe, so I branched out and started writing over on Substack. Go have a peek if you're curious.

I'm definitely not abandoning this platform and I'll still be as active as I always have been - I just needed a larger space with more breathing room for my writing.

Link is in the bio.

06/04/2023

Rick Rubin says, 'you never know when you're going to do your best work, be willing to experiment'.

I have been throwing some creative writing into the mix these days - which I realize is not necessarily what you signed up for when you hit the follow button...but this is me experimenting.

I appreciate it if you're still hanging out with me 🖤

30/03/2023

Choose wisely. The health of your business hangs in the balance.

26/03/2023

So many of us like to think in binary terms. Our brains love absolutes and we make sweeping judgments based on tidbits of behavioural evidence so that we can easily categorize people into convenient boxes.

Is this person 'good' or 'bad'? 'Decent' or 'not decent'?

But who we are can't be summed up in binary terms.

For better or worse, every single one of us can be found swimming in between the absolutes.

Amongst the varying shades of grey that lie in the middle. Where we embody everything and nothing all at once.

14/03/2023

I wouldn't be me without you ❤️

03/03/2023

Give your thoughts time and space to wander.

Often overlooked in favour of hustle and focus, this unfocused (but not to be confused with unstructured) time is critical to the creative process.

Ever wonder why your best ideas occur to you in the shower? Or on long drives?

Many thought leaders throughout history have come up with their best ideas while occupied with other things. Pharrell writes songs in airplanes, Archimedes had the OG 'eureka' moment in the tub. Agatha Christie planned her books while doing dishes.

Allowing yourself time to aimlessly amble from one thought to the next - to be led down a winding path of exploration with no destination in mind - is essential to uncovering ideas and arriving at solutions.

Relinquish control and give up the need to harness and direct your thoughts.

Instead, take a back seat. Let your thoughts lead and meander down whichever paths they choose to take on their own.

Just be mindful and pay attention to where they go. Listen closely.

It's during these moments that you are fully tuned in and open to receiving your best ideas.

This structured downtime is essential.

Protect that time - create boundaries around that time --- it's a salient step and it's one we often don't give enough attention to or make time for because it feels unproductive.

However, it's anything but.

24/02/2023

Resort Breakfast //

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