30/05/2024
Social Media: Your New Search Engine?
Hey there, fellow marketers and entrepreneurs!
Guess what? The way people find information has changed drastically. According to HubSpot's 2023 Global Social Media Trends report, 87% of marketing professionals believe consumers will discover brands through social media rather than traditional Google searches.
Why the shift? Folks are fed up with intrusive Google ads and algorithms, and social media has become a more authentic and trustworthy channel for finding what they need.
In fact, TikTok has already surpassed Google as the primary source of information for Gen Z, according to the New York Times! To reach this audience, you need to be on the platform.
But don't fret! A Rise at Seven study found that 100 keywords on TikTok and 100 on YouTube are searched more than on Google.
This means social media isn't just for entertainment; it's a real search engine! 76% of consumers use it to research products, brands, local activities, and restaurants, and even stay informed about world news.
And the proof is in the hashtag , which already has over 14 billion views! People are learning from social media in incredible ways.
So, what are you waiting for? Create a digital marketing strategy that includes social media and seize this opportunity to attract new customers and skyrocket your brand!
