COASTR Marketing

20/04/2022

Keep it simple!

So many business owners make the mistake of overloading their website visitors with information.

New flash! Most of that information they don’t care about… but what they do care about is having an easy flowing, visual experience.

So remember, serve your audience first and KEEP IT SIMPLE!

14/03/2022

We couldn’t be more excited to see this project launch on Kickstarter!

Learn more & support this project here: https://www.kickstarter.com/projects/ohnomojo/oh-no-mojo

Read about the project and support the two brilliant female entrepreneurs behind the creation of Oh No Mojo!

16/01/2022

Coming to Kickstarter soon! A new collaboration with some talented creators. A children’s book focused on teaching the responsibility of owning a new furry friend, while supporting local animal shelters.

Stay tuned!

👩‍🎨 Illustration by the Laguna, CA based artist, Courtney Nicole.

30/12/2021

When looking over your Google Analytics or Squarespace dashboard reports, have you ever wondered what it all means? For instance, what's the difference between organic and referral?

Use this guide to learn more about the different types of web traffic for your business.

Do you want to learn how to more effectively analyze your web traffic sources? Learn how to do it with our must-read guide!

29/07/2021

Imagine that you're the owner of an brand. Your brand is working hard to build a name for itself in your industry. Your business sells it's products at a lower cost than your competitors, and you're selling hundreds of items a day...

There's only one problem: Your company has stopped growing.

You look at charts of your growth and become horrified. Every chart looks like a flat line — that's not good.

You can't go into new markets, and you can't charge more because your brand is known for selling the cheapest products on the market.

So what can you do? You can focus on conversion optimization!

But, what is conversion optimization?

If you need new ways to bring people to your website, conversion optimization can help. This guide answers the question, "What is conversion optimization?" and educate you about such tools like heat maps and click maps to tailor your digital presence.

16/07/2021

Check out how we increased conversions for an online e-commerce brand by 174%.

Ecommerce: 174% Increase in Overall Conversions With a single physical location and showroom, the parent company of many online ecommerce stores in the patio and barbecue industry knew that online advertising would be a strong tool for their marketing strategy. PPC would allow them to target and rea...

22/06/2021

Are you looking for some tips when it comes to paid advertising online?

To make sure your paid advertising dollars are getting you the best return on investment, you should have a strategic digital marketing plan in place, and follow a few of these rules...

Are you looking for some tips when it comes to paid advertising online? To make sure your paid advertising dollars are getting you the best return on investment, you should have a strategic digital marketing plan in place. Read now!

01/06/2021

Content marketing in 2021 is a dynamic and exciting industry.
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It’s always a good idea to stay on top of trends in business, and marketing trends are no different. There are a few key tactics to keep in mind for your content marketing strategy in 2021.
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Check out our latest blog post to read all about them. https://www.coastr.marketing/blog/digital-marketing-trends-2021
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What’s been your favourite marketing trend this year so far?
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The pandemic has changed many aspects of life, and that includes content marketing. Here are some digital marketing trends in 2021 to watch out for.

25/05/2021

This is Founders Corner, a series where we get to know the stories behind local businesses and the founders who started them. 🙌🏼
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Dina Holmes and Sue Mackay are the founders of Madrona Interiors.
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They worked closely together for 10 years as leading designers and project managers for DEKORA, Vancouver’s largest luxury staging company. Sue and Dina then combined their skill-sets, expertise, and experiences into an innovative design company, Madrona Interiors, this year!
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Read their story here:

Dina Holmes and Sue Mackay are the founders of Madrona Interiors. Having worked closely together for 10 years as leading designers and project managers for DEKORA, Vancouver’s largest luxury staging company, Sue and Dina combined their considerable skill-set, expertise, and experiences into an inn...

17/05/2021

"When companies connect with customers’ emotions, the payoff can be huge."

A better way to drive growth and profitability

13/05/2021

An emotional connection can make all the difference when someone is deciding to make a purchase.

Emotions are vital to a good customer experience as a loyal customer is more likely to recommend your business than a one-time customer.

Your brand's connection with your customers emotions, which is also known as brand intimacy, will have a direct impact on the growth of your business.

10/05/2021

86% of consumers use the Internet to find a local business, according to a survey done by WebVisible. Do you know if your business is at the top of their search results?

There are many tools that businesses can use to find out if they're ranking for local search results! Start with googling "website SEO audit" and check out one of the many free tools that will show you how you can make improvements to your site to help you rank and be seen online.