07/07/2026
Originality and virality have a lot more in common than people think.
Unpopular opinion: jumping on a rinse and repeat template that thousands of other brands are using, does very little for your brand. If anything, it can come across as ‘we needed something to post, this was quick and easy’.
Don’t get me wrong, there are many ‘trends’ that do involve creativity or a fresh take, or moments in the zeitgeist to tap into that will make your brand look relevant, in the know.
However, when you’re simply one of MANY doing the exact same thing, it makes it harder to stand out, not easier.
With our clients we use trending *premises*. How video is being approached often changes, the best way to capture attention, certain mannerisms or ways of presenting information are all part of ‘trend’ culture, without doing a rinse and repeat template seen everywhere.
What are your thoughts?!