28/03/2022
There’s so much noise.
The amount of marketing information is overwhelming, we’ve been there…
How do you know what will work for you?
You could…
🤞Try a bunch of things, guess at why what happened, happened
🤞Copy what other brands in your industry are doing as best you can
🤞Follow every guru out there and one of their strategies will work for you
The problems with these options are...
❌ They’re time consuming
❌ You won't know the root of your competitors' strategies
❌ You don’t have the same customers or processes, so what works for others, may simply just not work best for you
❌ You’re flying blind
How do great companies use marketing for growth?
✅ They don’t blow their budget
✅ They make decisions based on data, not assumptions
✅ Be human
✅ Value strategies that leverage change to constantly improve
✅ Recognize that the formula of what works best for them is unique
