Spotlight West Communications

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Spotlight West Communications

At Spotlight West Communications, we focus on culture, connections, and community — bridging the E For us, home is Vancouver, B.C.

At Spotlight West, we focus on culture, connections, and community — bridging the English and Chinese markets. but our work stretches to New York, Hong Kong, Shanghai and Beijing. We specialize in communicating purposeful messages to a diverse audience. We’re passionate about connecting people, businesses, and community — drawing from our strong relationships in the local and global networks as we

ll as our extensive experience in media and public relations. In essence, we focus on Culture PR. We immerse our clients with its surrounding diversity and creating a forward-thinking culture for them to promote their brand, events, and ideas. At Spotlight West, we put the focus on you.

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• Media & Public Relations
• Communications Strategies
• Event Management
• Brand Positioning
• Fundraising Strategies & Consultation
• Chinese Market Connection
• Influencer Collaboration
• Content & Social Media Consultation
• Community Engagement

23/12/2025

To a year well told, and to the connections that made it possible. Thank you for being part of our journey. Wishing you a season of warmth, reflection, and renewal from all of us at Spotlight West.

21/10/2025

Spotlight West in Toronto.

Expanding our national presence through cross-city partnerships and creative strategy.

With Karen Nguyen, Senior Director of Marketing & Client Strategy, and Lily Vienneau, Public Relations & Communications Strategist.

16/09/2025

Celebrating the launch of “Big Asian Energy” with our friend and author, John Wang! It’s a powerful book that amplifies Asian American voices and leadership ✨
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16/04/2025

Exciting news! Our CEO, Stephanie Li, will be MCing and speaking at this year’s Women in PR North America WorkWell Conference on May 7, 2025 in Toronto.

This flagship event brings together leading minds in PR, media, investor relations, and business to connect, grow, and reimagine what success looks like—with wellbeing at the centre.

Stephanie will be taking the stage to share insights on: “Creativity & Innovation: Breaking Through the Noise in a Rapidly Changing World”—a timely conversation on how leaders can stay ahead, spark bold ideas, and cut through the clutter to create real impact.

With constant change and content overload, how do brands—and the people behind them stand out? This panel will unpack creative problem-solving, media trends, and modern leadership strategies built for today’s landscape.

This year is a special one as we mark 10 years of Women in PR North America, during Women’s Health Month.

07/05/2024

Exciting news! Our Founder and CEO, Stephanie Li will be the featured speaker at the upcoming International Association of Business Communicators (IABC) session!

Explore real-life case studies and master effective cross-cultural communication strategies to succeed globally. Gain crucial insights into the challenges of diverse cultural contexts. Join us and enhance your communication skills for a globalized world! 🌎✨

📆 Date: May 14th, 5:30-7:30pm
✏️ Register here: https://iabc.bc.ca/upcoming-events/bridging-cultures-case-studies-in-cross-cultural-communications-sig/

18/03/2024

We’re proud to have sponsored an unforgettable evening at the 2024 Bridge to S.U.C.C.E.S.S. Gala! We believe in supporting organizations that make a tangible impact in our community. Thanks to all levels of government and everyone’s generous contributions, we raised over $550,000 to support immigrants, seniors, youth, and families. 🎉

08/01/2024

Meet Cristiane Pellissari, the newest addition to the Spotlight West team and powerhouse in our woman-led agency. Cristiane has steered global companies like Accenture towards audience connection and engagement. Her strategic prowess and creative finesse define our commitment to excellence.

Hailing from Sao Paulo, Brazil, Cristiane brings vibrancy and global perspective to the team. While Vancouver's nature captivates her, this big city girl is equally at home exploring downtown Vancouver’s skyscraper-scapes.

Join us in celebrating the women at the heart of Spotlight West, driving innovation and fostering a dynamic work environment! ✨

06/11/2023

Join our founder and principal, Stephanie Li, at a virtual event where she will unlock tactics for successful cross-cultural marketing strategies, with a particular focus on the Chinese community. Learn from real-world case studies and enhance your intercultural perspective to create meaningful content for your audience.

👉🏻 Limited spots available. Registration link in the bio.

📍 Webinar: Bridging Cultures: Case Studies in Intercultural Communications
📍 Date and time: November 8th, 11 am - 12 pm
📍 Speakers: Sumin Fang, Ph.D. and Stephanie Li

25/05/2023

Celebrating Asian Heritage Month with mesmerizing new documentary series, "One Cup, A Thousand Stories"! ✨🍵 This landmark series is truly global in scale, filmed across 6 continents in 13 countries over three years. Immerse yourself in the captivating stories and rich cultural tapestry that unite us all. Now streaming on: www.knowledge.ca/program/one-cup-thousand-stories

24/04/2023

Check out our CEO Stephanie Li’s inspiring story and well-deserved award recognition featured on OMNI Cantonese. We're thrilled to see her share her entrepreneurial journey and inspire others to give back to the community. Thank you for the opportunity to share her story.

22/03/2023

We’re thrilled that Stephanie, our founder and principal, has been nominated for the BC Government Ministry of Attorney General's Multiculturalism and Anti-Racism Award! 🎉 This nomination is a well-deserved recognition of her efforts towards promoting diversity and inclusivity, not only within our agency but also in the broader community. Congrats Stephanie!

03/03/2023

A night to remember!✨Last week, we launched the much-anticipated collaboration between the renowned couturier, , and . The launch event was hosted at , and the room was filled with luxurious pieces that perfectly complemented the great people, elevated canapés, and live music. We want to extend a big thank you to everyone who attended the event! Don't forget to tag us in your photos so we can share in the memories!

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