09/12/2024
At Ryznar Media, we are proud to share the incredible success of our digital advertising campaign for the Taylor Swift Wildest Dreams Raffle – a raffle that generated $118,384 in ticket sales for Honour House Society— a non-profit dedicated to supporting our men and women in uniform, and their families, during times of need. With 13,445 tickets sold, one lucky winner, Elin from Kamloops, enjoyed Row 2 tickets to an unforgettable Taylor Swift concert!
Campaign Highlights:
Our digital marketing team utilized targeted social media and programmatic advertising to connect with audiences across Metro Vancouver, the Okanagan, and Vancouver Island.
Facebook & Instagram ads engaged Taylor Swift fans, contest enthusiasts, and charity supporters.
Programmatic placements on websites/apps such as Rolling Stone, Teen Vogue, and streaming apps reached Swifties and their parents.
Adding first responder and military audiences boosted ticket sales and shares while ongoing optimizations and urgency-driven messaging maintained momentum, leading to exceptional results.
Special Thanks to:
- for generously donating tickets and amplifying the campaign through her outreach while collaborating and strategizing with the committee.
- Curt Appleby .house for managing organic content, the raffle website, and media interviews.
- and Kristy for their exceptional artwork and design.
- Committee member, Alan Waterman for key contributions and for her support as Fundraising Chair.
- Our Ryznar Media Campaign Managers for their expert strategy, campaign setup and optimizations.
Thank you to everyone who purchased a ticket, shared posts, and supported Honour House Society! The campaign was a true team effort. Thanks for making a difference!