Setlist Marketing

09/10/2025

We’re so excited to team up with the Small Business Centre for their next Learning Lab! 🤓

On October 22 from 12–1 pm, our founder Megan McMillan will be leading AI Search Optimization: How to Make Your Business Discoverable.

This session will be high-level enough to give you the big picture, but also packed with clear, actionable steps you can start using right away. Megan will share real examples and what’s already working for our clients as search continues to evolve.

It’s free to join on Zoom, and registration is open now!
🔗 https://www.investbarrie.ca/whats-new/events/ai-search-optimization-how-make-your-business-discoverable-webinar

Join us for our next Learning Lab - "AI Search Optimization: How to Make Your Business Discoverable" - with Setlist Marketing founder Megan McMillan on Wed Oct 22nd @ 12PM!

https://www.investbarrie.ca/whats-new/events/ai-search-optimization-how-make-your-business-discoverable-webinar

(As always, our Learning Lab programming is free, held virtually via Zoom, and hosted in partnership with the support of our Small Business Centre Consultants and the Barrie Public Library. 🙂)

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AI tools like ChatGPT, Gemini, and Perplexity are changing how people search, shop, and make decisions. Your business needs to show up where customers are looking.
In this one hour virtual workshop you will learn the basics of AI visibility, how AI tools find and recommend businesses, the simple steps you can take to make your business discoverable, and why this shift matters for your growth.
You will leave with clear, practical actions you can start using right away to ensure your business is not left behind as Search evolves.

About the Speaker:

Megan is the founder of retro-inspired digital marketing agency Setlist Marketing. As an entrepreneur she is energized by the creative vision of her team, and aims to do things differently through accountable leadership. Currently, Megan is challenging herself to scale a business while maintaining close client relationships.
Megan has a marketing degree from Carleton University, followed by a Digital Marketing Certificate from the University of Toronto Continuing Studies. Her personal areas of interest include integrated marketing strategy, digital advertising, and technical troubleshooting on a variety of platforms. Her business mantra? Begin the way you mean to continue.

Learn more and save your free virtual seat: https://www.investbarrie.ca/whats-new/events/ai-search-optimization-how-make-your-business-discoverable-webinar

07/10/2025

Sharing this for all of the ADHDers out there, and the people that love them. Spreading awareness really does help to change the narrative, especially for women who have spent their life masking and are now getting diagnosed in their 30s and 40s.

We have been lucky enough to work and collaborate with more than a few of those neurospicy females 🌶

22/04/2025

If you're serious about online advertising, a strategic landing page can be a game-changer for your campaign and making the most of your budget.

What they are: Standalone web pages designed specifically for ad traffic, built with strong calls to action to convert - generating leads, driving purchases or getting sign-ups.

Why we love them:

🎯 Better Targeting. The more closely a web page aligns with your ad imagery, copy and offer, the better it performs. Landing pages see higher conversion rates because you can tailor them for exactly what people are looking for.

🎙 Strong Messaging. Designed with campaign creative in mind, these landing pages reinforce your brand identity while keeping visitors focused on a single goal.

🐾 Improved Tracking. Dedicated pages make it easy to set up specific conversion goals and analyze how visitors interact, giving you the data you need to optimize and refine your advertising efforts.

📈 Higher Return on Ad Spend. When all of these pieces come together your advertising dollars can go further and deliver impactful results!

15/04/2025

Media outreach that has resulted in some positive local news this Autism Acceptance Month! Read more about Maniva Armstrong - Forest Hill Legacy and her partnership with Autism Ontario.

BarrieToday.com

Maniva Armstrong donating at least $200 from every closed deal to support programming in Simcoe County, York Region

11/04/2025

It is almost planting season, so let's use your garden as an analogy. Stay with us here...

Is your business a tiny seedling, a growing plant, or a juicy piece of fruit? Your digital marketing strategy depends A LOT on where you're at in the business cycle.

🌱 as a small start-up now is the time to determine your brand identity, optimize those social profiles, and start introducing who you are and what you offer

🌿 in your growth phase you should have a website that is working for you, be actively building your email audience, and using paid ads to drive traffic

🍑 as a mature (ripe!) business, your integrated strategy should be more focused on content creation, long-term SEO, and developing authentic relationships with your customers and clients

Setting up a digital marketing roadmap can help you develop that foundation (the roots) and then intentionally expand from there (the shoots).

DM for details on our Marketing Action Plan Digital Roadmap!

10/03/2025

"Marketing isn't a dirty word. If you get it right, it'd be the best investment you ever make."

We had the absolute pleasure of joining Jeff on the Good Neighbour Podcast with Jeff and Sean to chat about all things marketing, social media, and the powerful impact they can have on growing your business 📈

🎧 Listen as Jeff and Megan McMillan dive deep into the wide world of marketing! 👉👉 https://www.buzzsprout.com/2290920/episodes/16234414

12/02/2025

It's hard to believe, but February is already in full swing! It's been an exciting start to the year so far, here's what we've been up to 👇

▪️Collaborating with a local Barrie start-up on digital marketing consultation, social strategy and content gathering. Big things ahead! ☄️

▪️Just wrapped up a creative redesign of the ToDoOntario 2025 Media Kit + custom giveaway graphics - be sure to give To Do Ontario a follow to enter the next one!

▪️Head over to setlistmarketing.ca to check out our snazzy new homepage 👀 🍋

▪️We've started working with Madelaine Ingles Speech and Language for an integrated digital marketing package 👏

▪️We launched a new service! 🤩 the 'Digital Roadmap' will help bring your marketing needs to life with clear, actionable steps. No confusion required. DM for details!

▪️Proud to be sponsoring the Barrie Baycats for the 3rd year in a row, this time as an Advertising Partner ⚾

▪️Working on an eCommerce store for Shelby Watch Company. Pre-orders for their MEDIC Asthmometer/Pulsometer will be opening this spring⌚

And that, our friends, is just the beginning. Who else is seeing projects come to juicy fruition this month?

06/02/2025

Exciting news 🎉 We’re welcoming Madelaine Ingles Speech & Language as our newest client! 🗣️💬

Madelaine is a pediatric speech-language pathologist, helping children build confidence in their communication skills. And now, she’s making it easier than ever for parents to access support - with streamlined info, free consults, a waitlist, and seamless booking!

We’ll be enhancing her digital presence with a comprehensive marketing package, including benchmark analytics and tracking, a website refresh with SEO, professional photography, email marketing, and more 📈📸📬

Be sure to give Madelaine Ingles Speech and Language a follow and keep an eye out for these fresh updates - big things ahead! 👏

01/02/2025

Helloooo February! A few years ago I decided I didn't want to hate winter anymore. If you still do, no judgement here!

Instead, I try to get outside daily and enjoy more cozy cups of tea than I can count. I also wear clothes that actually keep me warm. This seems like a no-brainer, but honestly, it drastically changed how much I enjoy this season.

Super thankful for a team who will shiver alongside me when I suggest a snowy photoshoot ❄️

We also watched a guy get stuck on the hill and almost ended up pushing him up the street. It was an eventful day!

📸 Laura Skjelmose Photography & Marketing

31/01/2025

You know that feeling when you've looked at the same post six times and then when it goes live there is still a spelling mistake? Yeah, us too 😳

So, a few years ago, we put some serious thought into how we can ensure accuracy with every little thing we do. When it comes to Social Media Management, here is what we do for every. single. post.

👀 Two sets of eyes. Every post is written and then checked by another member of the team. Goodbye tiny errors.

✅ Client approval process. We send every post through Cloud Campaign to be reviewed and signed off by the client. Another set of eyes!

🧐 Checking posts after publishing. A dedicated social media manager gets a notification when a post is published and checks every post on each platform to make sure images look right, spelling is correct, links open, and tags work. This is our secret weapon to make sure accuracy is 💯

These aren't extras either. No matter the size of the client, this is how we do things around here. Just a little bit differently 🤓