Reputiva

17/05/2023

The Average Employee spends Two full working days on Email, in Meetings and Chatting. bit.ly/3pRX8uQ

According to the 2023 Microsoft Work Trend Index: Annual Report, across the Microsoft 365 apps, the average employee spends 57% of their time communicating (in meetings, email, and chat) and 43% creating (in documents, spreadsheets, and presentations).1 The heaviest email users (top 25%) spend 8.8 hours a week on email, and the heaviest meeting users (top 25%)spend 7.5 hours a week in meetings.

Microsoft surveyed 31,000 people in 31 countries and analyzed trillions of Microsoft 365 productivity signals, along with labor trends from the LinkedIn Economic Graph.

The Three key insights and Findings from the 2023 Microsoft Work Trend Index: Annual Report are:

Digital debt is costing us innovation
There’s a new AI-employee alliance
Every employee needs AI aptitude

According to the 2023 Microsoft Work Trend Index: Annual Report, across the Microsoft 365 apps, the average employee spends 57% of their time communicating (in meetings, email, and chat) and 43% creating (in documents, spreadsheets, and presentations).1 The heaviest email users (top 25%) spend 8.8 h...

06/02/2023

Favourite Takeaways: Hootsuite Social Media Trends Report 2023 Hootsuite bit.ly/3Rz5S2N

The Hootsuite Social Media Trends Report is based on a survey of 10,643 marketers conducted in July 2022. Hootsuite conducted primary interviews with dozens of social marketing practitioners, leaders, observers, and partners. The primary data was supplemented by secondary research from The Harvard Business Review, McKinsey, Deloitte, Edelman, Insider Intelligence, Forrester, Global WebIndex, The CMO Survey, and others.

The Future of Social Marketing

Marketing Trend 1: Small businesses cozy up to creators

Big brands stop competing for creators, leaving the door wide open for small businesses

Marketing Trend 2: Budgets on the line as bosses demand social receipts

Growing investment in social exposes it to new levels of scrutiny

Confidence in the ROI of social media marketing is at an all-time high Social media has spent over a decade fighting to prove its place in the marketing mix—and it’s decisively found it. Marketers’ confidence in the value of social media marketing is at an all-time high.

Marketing Trend 3: Social innovators crack the cross-posting code

Marketers stop chasing new features and start getting more strategic instead

The Future of Social Commerce

With US social commerce sales set to grow 34.4% this year to $53.1 billion. Marketers who get it right will reap the rewards, attracting a fresh wave of new shoppers and inspiring their existing customers to spend more.

Commerce Trend 1 Social commerce hits the trust gap

An emerging barrier to social commerce becomes a competitive advantage for marketers who break through it.

Commerce Trend 2: Social Search Optimization

All eyes turn to social search: Social search optimization emerges as a make-or-break skill for marketers

27/12/2022

Favourite Takeaways - Exponential Organizations by Salim Ismail. bit.ly/3jABcB1

In Exponential Organizations: Why new organizations are ten times better, faster, and cheaper than yours (and what to do about it), Indo-Canadian serial entrepreneur Salim Ismail and co-authors examines the organization of the future which they call "The Exponential Organization".

An Exponential Organization is an agile organization that has the ability to leverage technology and flexible resources in order to dominate its market with fewer means than old-fashioned companies.

Exponential Organizations

An Exponential Organization (ExO) is one whose impact (or output) is disproportionally large—at least 10x larger—compared to its peers because of the use of new organizational techniques that leverage accelerating technologies. Rather than using armies of people or large physical plants, Exponential Organizations are built upon information technologies that take what was once physical in nature and dematerialize it into the digital, on-demand world.

The fundamental question of our exponential age is: What else can be information-enabled?

The SCALE Framework of Exponential Organizations

Staff on Demand
Community & Crowd
Algorithms
Leveraged Assets
Engagement

Staff on Demand

For any ExO, having Staff on Demand is a necessary characteristic for speed, functionality and flexibility in a fast-changing world. Leveraging personnel outside the base organization is key to creating and running a successful ExO. The fact is, no matter how talented your employees, chances are that most of them are becoming obsolete and uncompetitive right before your eyes.

Community and Crowd

Throughout human history, communities started off as geographically based (tribes), became ideological (e.g., religions) and then transitioned into civic administrations (monarchies and nation-states).

09/11/2022

Favourite Takeaways: Fourth Industrial Revolution by Professor Klaus Schwab. bit.ly/3WPEiR6

In Fourth Industrial Revolution, Founder and Executive Chairman of the World Economic Forum, Professor Klaus Schwab argues that technology and digitization will revolutionize everything. Simply put, major technological innovations are on the brink of fueling momentous change throughout the world—inevitably so. A primer on the fourth industrial revolution—what it is, what it will bring, how it will impact us, and what can be done to harness it for the common good.

“The question for all industries and companies, without exception, is no longer “Am I going to be disrupted?” but “When is disruption coming, what form will it take and how will it affect me and my organization?”

In the coming decades, the technologies driving the fourth industrial revolution will fundamentally transform the entire structure of the world economy, our communities and our human identities. These profound changes highlight the great responsibilities we face as a civilization. We have to make choices and contribute as citizens, government officials and business leaders to design systems that ensure benefits and risks are carefully weighed and new systems arise with common values and clear purposes in mind that benefit everyone on our planet.

Paradigm Shift

We are witnessing profound shifts across all industries, marked by the emergence of new business models, the disruption1 of incumbents and the reshaping of production, consumption, transportation and delivery systems. On the societal front, a paradigm shift is underway in how we work and communicate, as well as how we express, inform and entertain ourselves.

29/10/2022

Favourite Takeaways - The Metaverse: And How It Will Revolutionize Everything by Matthew Ball. https://bit.ly/3Fus4am

In The Metaverse: And How It Will Revolutionize Everything, theorist & venture capitalist Matthew Ball takes the reader on an expansive tour of the “next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. Ball explains why entire generations will eventually move to and live inside the metaverse and how it will forever alter our daily lives, our work, and how we think.

What is the Metaverse?

THE TERM “METAVERSE” WAS COINED BY AUTHOR Neal Stephenson in his 1992 novel Snow Crash. For all its influence, Stephenson’s book provided no specific definition of the Metaverse, but what he described was a persistent virtual world that reached, interacted with, and affected nearly every part of human existence. It was a place for labor and leisure, for self-actualization as well as physical exhaustion, for art alongside commerce.

The Metaverse is a massively scaled and interoperable network of real-time rendered 3D virtual worlds that can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence, and with continuity of data, such as identity, history, entitlements, objects, communications, and payments.

Digital Twin

Stylistically, virtual worlds can reproduce the “real world” exactly (these are often called a “digital twin”) or represent a fictionalized version of it (such as Super Mario Odyssey’s New Donk City, or the quarter-scale Manhattan of PlayStation’s 2018 game Marvel’s Spider-Man), or represent an altogether fictional reality in which the impossible is commonplace.

17/10/2022

BDC Small Business Week is an annual celebration of entrepreneurship in Canada. Every year, close to 10,000 entrepreneurs gather to learn, network and celebrate Canada's dreamers and doers. BDC

Take part in October 16-22, 2022. The BDC Small Business Week is an annual celebration of entrepreneurship that BDC has organized for 43 years!

13/10/2022

Meta Connect 2022: Meta Quest Pro, Partnerships, Announcements and Updates. https://bit.ly/3VnK5fP

Meta Connect is Meta Platforms (Formerly Facebook) annual conference for developers, creators, tech enthusiasts, and others who want to hear about the latest efforts by the company to build the future of connection within virtual and augmented reality.

Meta Connect is a one-day virtual event that explores the building of the metaverse and the future of augmented and virtual reality.

Meta Connect 2022 was held as an online event on October 11, 2022, at 10 AM PT

Major announcements at the Meta Connect 2022

Introducing Meta Quest Pro

Meta released their latest VR device previously codenamed Project Cambria. The high-end headset (Meta Quest Pro) is the first in a new line of advanced headsets built to expand the possibilities of virtual and mixed reality.

Meta Horizon Worlds on the web

Meta also announced the development of Meta Horizon Worlds on the web, a new social experience that allows users to for example pick up their phone or laptop and visit friends who are hanging out in VR and vice versa.

Meta Avatars

Meta also previewed the next generation of Meta Avatars that will be more expressive and detailed. Full-body avatars in VR, starting in Meta Horizon Worlds.

08/10/2022

Favourite Takeaways: Don’t Make Me Think by Steve Krug. https://bit.ly/3CqA7Sq

In Don't Make Me Think: A Common Sense Approach to Web Usability, Usability Consultant Steve Krug outlines his approach to usability testing, principles of intuitive navigation, and information design.

Definition of Usability

If something is usable—whether it’s a Web site, a remote control, or a revolving door—it means that A person of average (or even below average) ability and experience can figure out how to use the thing to accomplish something without it being more trouble than it’s worth.

Useful: Does it do something people need done?
Learnable: Can people figure out how to use it?
Memorable: Do they have to relearn it each time they use it
Effective: Does it get the job done?
Efficient: Does it do it with a reasonable amount of time and effort?

Things that users shouldn't spend their time thinking about:

Where am I?
Where should I begin?
Where did they put _____?
What are the most important things on this page?
Why did they call it that?
Is that an ad or part of the site?

Your goal should be for each page or screen to be self-evident, so that just by looking at it the average user will know what it is and how to use it. In other words, they’ll “get it” without having to think about it.

Making every page or screen self-evident is like having good lighting in a store: it just makes everything seem better. Using a site that doesn’t make us think about unimportant things feels effortless, whereas puzzling over things that don’t matter to us tends to sap our energy and enthusiasm—and time.

We tend to focus on words and phrases that seem to match (a) the task at hand or (b) our current or ongoing personal interests. And of course, (c) the trigger words that are hardwired into our nervous systems, like “Free,” “Sale,” and “Sex,” and our own name.

13/09/2022

Favourite Takeaways: The Design of Everyday Things by Donald Norman. https://bit.ly/3Lj53I7

In The Design of Everyday Things, cognitive scientist and usability engineer Donald Norman provides a guide to human-centred design and argues that usability is just as important as aesthetics. The book covers everyday things, focusing on the interplay between technology and people to ensure that the products actually fulfill human needs while being understandable and usable.

The author focused on the following area of design: industrial design, interaction design, and experience design.

Industrial Design: form and material
Interactive Design: Understandability and Usability
Experience Design: Emotional Impact

“Design is concerned with how things work, how they are controlled, and the nature of the interaction between people and technology. When done well, the results are brilliant, pleasurable products. When done badly, the products are unusable, leading to great frustration and irritation. Or they might be usable, but force us to behave the way the product wishes rather than as we wish.”

Human-Centred Design
An approach that puts human needs, capabilities, and behavior first, then designs to accommodate those needs, capabilities, and ways of behaving. Human-centered design is a design philosophy. It means starting with a good understanding of people and the needs that the design is intended to meet. This understanding comes about primarily through observation, for people themselves are often unaware of their true needs, even unaware of the difficulties they are encountering.

Discoverability and Understanding
Two of the most important characteristics of good design are discoverability and understanding.

Discoverability: Is it possible to even figure out what actions are possible and where and how to perform them?

Understanding: What does it all mean? How is the product supposed to be used? What do all the different controls and settings mean?

20/08/2022

Key Takeaways: Statista’s Facebook Marketing Dossier Statista https://bit.ly/3wiz9oY

The Statista Facebook Marketing Dossier provides statistical information about Facebook marketing, Social Media Marketing, digital advertising, key data points on Facebook (now Meta), and the opportunity inherent in using the platform to reach a wider audience.

Facebook is the most popular social network worldwide, outperforming every other contester for reach and active users. After nearly two decades of constant growth, the number of Facebook users is on track to reaching the three-billion threshold, providing a wealth of opportunities for brands and businesses of all sizes. Facebook marketing has become a staple in nearly every social media marketer’s playbook, and in 2020, Facebook’s advertising revenue surpassed 84 billion U.S. dollars.

In 2021, the global social media advertising market was valued at 181.2 billion U.S. dollars.

In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising.

Facebook remains the most important social media platform for many marketers With an active user count of close to 2.8 billion; Facebook is the most popular social network worldwide.

In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world, with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (altogether known under the acronym GAFA). Facebook is the most popular social network worldwide, and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as the photo-sharing app Instagram.

04/08/2022

Favourite Takeaways - Ogilvy on Advertising by David Ogilvy. https://bit.ly/3d9PKVj

In Ogilvy on Advertising, British advertising executive and founder of Ogilvy & Mather, shared insights gained from his over three decades of being an ad man. He dissects some of his most successful advertisements, such as the Avis, Beetle, and Mercedes Benz ads, to name but a few. He also shared some advertising copy that did not work, such as his first advert about a cooking stove with a naked woman. Ogilvy writes about what makes a great advert, writing a great copy, running a successful ad agency, dealing with clients, hiring great talent, researching campaigns and creating adverts that sell products.

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on. All over the world.

Repeat your winners

If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency. Research shows that the readership of an advertisement does not decline when it is run several times in the same magazine. Readership remains at the same level throughout at least four repetitions.

Great Artist Steal

Until you’ve got a better answer, you copy.

I copied Bob Gage for 5 years, I even copied the leading between his lines of type. And Bob originally copied Paul Rand, and Rand first copied a German typographer named Tschichold.’ I, too, started by copying. Working in a London agency, I used to copy the best American ads. Later, I began to do my own thing.

15/07/2022

Key Takeaways: Statista's Digital Market Outlook Digital Advertising Report 2021
Statista https://bit.ly/3z8Rh6h

Statista's Digital Advertising Report 2021 is a comprehensive overview of the state of the Digital Advertising market as it is today as well as a prognosis with detailed information on five different market segments in the advertising areas of Search, Social Media, Banner, Video, and Classifieds.

Digital Advertising Outlook Report shows selected key market drivers, market shares, average ad spending per internet user, programmatic shares, industry splits, deep dive topics as well as some insights from Statista’s Global Consumer Survey.

The Digital Advertising market comprises 4 media segments

Search Advertising
Banner Advertising
Video Advertising
Classified

Search Advertising

− Largest Digital Advertising segment in 2021, with revenues of US$182.9 billion worldwide

− Accounting for 39.3% of the worldwide Digital Advertising market

Banner Advertising

− Second largest Digital Advertising segment in 2021, revenues in Banner Advertising are mainly fueled by mobile spending (more than 67.3% in 2021)

Video Advertising

− Fastest-growing segment with a CAGR1 of 11.9% by 2026

Classifieds

− Smallest segment with a worldwide share of only 4.3%

Social Media Advertising

− Third largest Digital Advertising segment in 2021, with revenues of US$153.7 billion worldwide