copybykristen (2026)

28/01/2022

🔮 Do you think sales funnels are some magical marketing strategy that only the richest internet tycoons can conjure?

Nope!

A sales funnel is your cash flow machine.

It’s the perfect salesperson - works 24/7, has a consistent process and can do the talking for you so you don’t have to.

So what makes a high-converting funnel? It’s about flow, consistency, and congruency.

Your copy should sound like your reader’s favourite song, reel them in like a Netflix hit, and make them crave your offer.

It’s about taking your reader on a journey; an adventure. And reminding them of your uniqueness. They’re not only buying into what you’re selling - they’re buying into you as a whole.

Whether you’re a personal brand or a massive corporation - they want to know why they should throw their money at YOU.

Kris 🖋️

04/08/2020

and I worked on her beautiful sales page for her new group 🎉

Danielle is a talented woman who coaches new entrepreneurs how to start and grow their online business.

Danielle has become a good friend and colleague as we're working on several projects together. Check her out!

08/07/2020

𝐇𝐎𝗪 𝐓𝐎 𝐀𝐃𝐃𝐑𝐄𝐒𝐒 𝐓𝐇𝐄 𝐓𝐎𝐏 𝟒 𝐎𝐁𝐉𝐄𝐂𝐓𝐈𝐎𝐍𝐒 𝐃𝐔𝐑𝐈𝐍𝐆 𝐘𝐎𝐔𝐑 𝐒𝐀𝐋𝐄𝐒 𝐂𝐀𝐋𝐋 (𝐀𝐍𝐃 𝐈𝐍 𝐘𝐎𝐔𝐑 𝐂𝐎𝐏𝐘)⁣
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You’ve probably heard the same 💩 once or twice before…⁣
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“That’s too much money for me.”⁣
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𝘒 𝘣𝘪𝘴𝘩, 𝘸𝘩𝘢𝘵’𝘴 𝘺𝘰𝘶𝘳 𝘱𝘰𝘪𝘯𝘵?⁣

Once I signed with a coach I saw results, I gained confidence, I saw it as an opportunity to grow and invest in my future. ⁣
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Addressing Common Objections:
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1️⃣ 𝐓𝐡𝐞 𝐓𝐢𝐦𝐞 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧⁣
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⏰What’s the reason for not making yourself a priority?⁣
⏰⁣Do you have 30 mins a day to dedicate to this?⁣
⁣⏰Do you commit to activities that don’t move you or your business forward?⁣
⁣⏰Think about being stuck where you are a year from now. How does that make you feel?⁣
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2️⃣ 𝐓𝐡𝐞 𝐌𝐨𝐧𝐞𝐲 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧⁣
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⁣💸Why do you feel this is expensive? Compared to what?⁣
⁣💸Instead of looking at this as an expense, see it as an investment in yourself.
💸⁣To make things easier, would you be open to a payment plan?
⁣💸What will it cost you to NOT invest right now?⁣
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3️⃣ 𝐓𝐡𝐞 𝐈𝐭 𝗪𝐨𝐧’𝐭 𝗪𝐨𝐫𝐤 𝐅𝐨𝐫 𝐌𝐞 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧⁣
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💁Why don’t you believe this won’t work for you?
⁣💁How can I make you feel more comfortable about this decision?⁣
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3️⃣ 𝐓𝐡𝐞 𝐈 𝐇𝐚𝐯𝐞 𝐓𝐨 𝐓𝐚𝐥𝐤 𝐓𝐨 𝐌𝐲 𝐏𝐚𝐫𝐭𝐧𝐞𝐫 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐨𝐧⁣
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👬Please invite your partner to this call!
👪Is your partner working with you in your business?⁣
⁣👭What will your partner say about the price?⁣
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My friend Laura and I talk about ALL of the above and more in 🌈𝐓𝐡𝐞 𝐋𝐚𝐮𝐧𝐜𝐡 𝐂𝐥𝐮𝐛🌈⁣
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𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢𝘯 𝟾 𝘸𝘦𝘦𝘬 𝘱𝘳𝘰𝘨𝘳𝘢𝘮 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘺𝘰𝘶 𝘵𝘶𝘳𝘯 𝘪𝘥𝘦𝘢𝘴 𝘪𝘯𝘵𝘰 𝘴𝘶𝘤𝘤𝘦𝘴𝘴𝘧𝘶𝘭 𝘭𝘢𝘶𝘯𝘤𝘩𝘦𝘴 𝘣𝘦𝘨𝘪𝘯𝘴 𝘰𝘯 𝘑𝘶𝘭𝘺 𝟷𝟹𝘵𝘩 𝘢𝘯𝘥 𝘵𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘴𝘵𝘪𝘭𝘭 𝘴𝘦𝘢𝘵𝘴 𝘭𝘦𝘧𝘵 𝘪𝘯 𝘰𝘶𝘳 𝘤𝘭𝘢𝘴𝘴𝘳𝘰𝘰𝘮 𝘳𝘦𝘴𝘦𝘳𝘷𝘦𝘥 𝘧𝘰𝘳 𝘊𝘖𝘔𝘔𝘐𝘛𝘛𝘌𝘋 𝘕𝘌𝘞 𝘊𝘖𝘈𝘊𝘏𝘌𝘚 𝘸𝘩𝘰 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘭𝘦𝘢𝘳𝘯 𝘩𝘰𝘸 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘪𝘳𝘳𝘦𝘴𝘪𝘴𝘵𝘪𝘣𝘭𝘦 𝘰𝘧𝘧𝘦𝘳𝘴, 𝘴𝘦𝘭𝘭 𝘵𝘩𝘦𝘮 𝘦𝘧𝘧𝘰𝘳𝘵𝘭𝘦𝘴𝘴𝘭𝘺, 𝘢𝘯𝘥 𝘭𝘢𝘶𝘯𝘤𝘩 𝘸𝘪𝘵𝘩 𝘊𝘖𝘕𝘍𝘐𝘋𝘌𝘕𝘊𝘌!⁣

Link in bio to grab your seat!⁣

06/07/2020

🥳ROLLING INTO YOUR LAUNCH WILL BE A BREEZE🥳

As a new coach, do you feel like you’re spinning your wheels? Continuously falling on your ass and getting nowhere?

That was me.

Both learning how to roller skate and learning how to launch an offer that made sense for my ideal client.

Both rough. Both a pain my butt.

I bought my first pair of rollerskates for my 23rd birthday. Before this day, I was afraid of riding a bike, afraid of skating, afraid of failing and looking like a complete idiot.

Did I fall? Abso-freakin-lutely!

Did I get back up each time I bruised myself? YASSS!

Did I never give up? F**k yeah!

The moral of the story is you will fall, you will fail, you will try, try, and try a few hundred times more.

BUT, to help me lessen the failures I took roller skating lessons, I practiced riding my bike everyday, and I hired a coach to help me move forward in my business.

At one point I was scared sh*tless about all of these things but I did them and it was the best decision EVER. PERIODT.

and I were once scared to leave our 9-5s and jump into the online space.

We know how much courage it takes to do something that scares you (Rollercoasters, hehe)

We also know how AWESOME you are for wanting to move your business forward.

🌈The Launch Club, an 8 week program to help you turn ideas into successful launches begins on July 13th and there are still seats left in our classroom reserved for COMMITTED NEW COACHES who want to learn how to create irresistible offers, sell them effortlessly, and launch with CONFIDENCE!🌈

Are you ready to challenge yourself?

Are you ready to do what scares you?

Are you ready to roll into your launch without the overwhelm, stress, or uncertainty?

🎉Grab your spot in The Launch Club with the LINK IN MY BIO

SEE YOU THERE, ROCKSTAR!🎉

30/06/2020

𝐍𝐄𝗪 𝐂𝐎𝐀𝐂𝐇𝐄𝐒, 𝗪𝐇𝐄𝐑𝐄 𝐘𝐎𝐔 𝐀𝐓?⁣
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Are you busy scrolling through insta feeling like 💩 seeing others live your dream when they say they launched and made $150k in one week?⁣
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Are you overwhelmed thinking a successful launch isn’t possible for you?⁣
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Are you feeling stuck in the same spot you were months ago, simply afraid to take the plunge?⁣
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It’s totes ok, we’ve all been there, done that. ⁣
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I, too, felt like S**T seeing everyone kill their launches and brag about these amazzinnggg numbers that seemed unrealistic so let’s take it down a notch.⁣
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𝐀 𝐟𝐢𝐯𝐞 𝐟𝐢𝐠𝐮𝐫𝐞 𝐟𝐫𝐞𝐚𝐤𝐢𝐧’ 𝐥𝐚𝐮𝐧𝐜𝐡 𝐢𝐬 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮!!!⁣
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and I created 𝐓𝐡𝐞 𝐋𝐚𝐮𝐧𝐜𝐡 𝐂𝐥𝐮𝐛 𝐟𝐨𝐫 𝐜𝐨𝐦𝐦𝐢𝐭𝐭𝐞𝐝 𝐜𝐨𝐚𝐜𝐡𝐞𝐬 𝐥𝐢𝐤𝐞 𝐘𝐎𝐔 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐬𝐞𝐞 𝐑𝐄𝐀𝐋 𝐓𝐑𝐀𝐍𝐒𝐅𝐎𝐑𝐌𝐀𝐓𝐈𝐎𝐍 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬. ⁣
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𝐓𝐡𝐢𝐬 𝟖 𝐰𝐞𝐞𝐤 𝐩𝐫𝐨𝐠𝐫𝐚𝐦 𝐰𝐢𝐥𝐥 𝐭𝐞𝐚𝐜𝐡 𝐲𝐨𝐮 𝐡𝐨𝐰 𝐭𝐨 𝐭𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐥𝐚𝐮𝐧𝐜𝐡!!!!⁣
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✨𝘊𝘙𝘈𝘍𝘛 𝘠𝘖𝘜𝘙 𝘖𝘍𝘍𝘌𝘙 𝘛𝘠𝘗𝘌 𝘗𝘌𝘙𝘍𝘌𝘊𝘛𝘓𝘠 𝘍𝘖𝘙 𝘠𝘖𝘜𝘙 𝘐𝘋𝘌𝘈𝘓 𝘊𝘓𝘐𝘌𝘕𝘛⁣
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✨𝘊𝘙𝘌𝘈𝘛𝘌 𝘈𝘕 𝘌𝘗𝘐𝘊 𝘗𝘙𝘖𝘎𝘙𝘈𝘔 𝘠𝘖𝘜’𝘙𝘌 𝘌𝘟𝘊𝘐𝘛𝘌𝘋 𝘈𝘉𝘖𝘜𝘛⁣
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✨𝘋𝘌𝘓𝘐𝘝𝘌𝘙 𝘠𝘖𝘜𝘙 𝘗𝘙𝘖𝘎𝘙𝘈𝘔 𝘌𝘍𝘍𝘌𝘊𝘛𝘐𝘝𝘌𝘓𝘠 𝘍𝘖𝘙 𝘐𝘕𝘊𝘙𝘌𝘋𝘐𝘉𝘓𝘌 𝘊𝘓𝘐𝘌𝘕𝘛 𝘙𝘌𝘚𝘜𝘓𝘛𝘚⁣
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✨𝘔𝘈𝘙𝘒𝘌𝘛 𝘈𝘕𝘋 𝘚𝘌𝘓𝘓 𝘠𝘖𝘜𝘙 𝘗𝘙𝘖𝘎𝘙𝘈𝘔 𝘞𝘐𝘛𝘏 𝘌𝘈𝘚𝘌 ⁣
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✨𝘍𝘓𝘖𝘖𝘋 𝘠𝘖𝘜𝘙 𝘈𝘜𝘋𝘐𝘌𝘕𝘊𝘌 𝘞𝘐𝘛𝘏 𝘐𝘋𝘌𝘈𝘓 𝘊𝘓𝘐𝘌𝘕𝘛𝘚 𝘍𝘖𝘙 𝘈 𝘊𝘖𝘕𝘚𝘐𝘚𝘛𝘌𝘕𝘛 𝘚𝘛𝘙𝘌𝘈𝘔 𝘖𝘍 𝘓𝘌𝘈𝘋𝘚⁣
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✨𝘚𝘗𝘌𝘈𝘒 𝘋𝘐𝘙𝘌𝘊𝘛𝘓𝘠 𝘛𝘖 𝘠𝘖𝘜𝘙 𝘐𝘋𝘌𝘈𝘓 𝘊𝘓𝘐𝘌𝘕𝘛 𝘈𝘕𝘋 𝘍𝘓𝘐𝘙𝘛 𝘠𝘖𝘜𝘙 𝘖𝘍𝘍𝘌𝘙⁣
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🦄𝘏𝘈𝘝𝘌 𝘈 𝘍𝘜𝘕, 𝘚𝘛𝘙𝘌𝘚𝘚-𝘍𝘙𝘌𝘌, 𝘚𝘖𝘓𝘋 𝘖𝘜𝘛 𝘗𝘙𝘌-𝘓𝘈𝘜𝘕𝘊𝘏, 𝘓𝘈𝘜𝘕𝘊𝘏 𝘈𝘕𝘋 𝘗𝘖𝘚𝘛-𝘓𝘈𝘜𝘕𝘊𝘏 ⁣
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Want all of this and MORE? ENROLL NOW through the link in my bio ( )⁣
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🎉𝐏.𝐒. 𝐄𝐀𝐑𝐋𝐘 𝐁𝐈𝐑𝐃 𝐁𝐎𝐍𝐔𝐒𝐄𝐒 𝐞𝐧𝐝 𝗪𝐄𝐃𝐍𝐄𝐒𝐃𝐀𝐘 𝐚𝐭 𝐌𝐈𝐃𝐍𝐈𝐆𝐇𝐓!🎉 ⁣
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BONUSES⁣
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⚡$500 off enrollment⁣
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⚡Bonus Trainings on EMAIL SEQUENCES, LANDING PAGES & LEAD MAGNET CREATION ($497 value)⁣
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If you’re on the fence about your decision, pleas

19/06/2020

𝐃𝐨 𝐲𝐨𝐮𝐫 𝐩𝐚𝐧𝐭𝐢𝐞𝐬 𝐠𝐞𝐭 𝐢𝐧 𝐚 𝐭𝐰𝐢𝐬𝐭 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐥𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠?⁣
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Why haven’t you launched your offer yet?⁣
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Because you THINK:⁣
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❌No one wants to learn from me⁣
❌My following isn’t big enough for me to launch⁣
❌It sounds so stressful, I don’t want to do it by myself⁣
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The reality is, you have to:⁣
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⚡Create a spectacular offer to help your ideal client solve a BIG problem.⁣
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⚡PRICE your offer properly.⁣
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⚡Prepare MARKET RESEARCH questions.⁣
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⚡Decide how you’re going to SELL it.⁣
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⚡Write several launch EMAIL SEQUENCES.⁣
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⚡Curate CONTENT to shift the focus on your offer.⁣
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⚡ONBOARD your new students.⁣
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⚡RETAIN them!⁣
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⚡HIT ‘EM WITH A 💩TON OF VALUE. ⁣
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Phew! What a list. I promise it’s no biggy!⁣
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😒This is what I don’t want you to do…⁣
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Sit in front of your computer screen thinking it’s the end of the world if it’s not PERFECT. If anything is going to set you back from making your first launch happen, it’s your crappy mindset, your lack of confidence and trashy assumptions. ⁣
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Nothing comes easy, right?⁣
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Would you rather continue lying to yourself for another who knows how long or do you wanna break a five figure launch for the first time and change the game for your business?⁣
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My friend & I will help you every step of the way because we’ve created this EPIC 🌈𝐅𝐈𝐕𝐄 𝐅𝐈𝐆𝐔𝐑𝐄 𝐋𝐀𝐔𝐍𝐂𝐇 𝐂𝐇𝐀𝐋𝐋𝐄𝐍𝐆𝐄🌈 for new coaches who’ve been hiding around Instagram posts for too long, afraid to LAUNCH.⁣
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If that’s you, you need to STOP collecting dust with your freebies, advice from 100 different people and START focusing on putting together your LAUNCH.⁣
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🚨𝐇𝐔𝐑𝐑𝐘 - 𝗪𝐞 𝐬𝐭𝐚𝐫𝐭 𝐚𝐭 𝟏 𝐏𝐌 𝐄𝐒𝐓 𝐌𝐨𝐧𝐝𝐚𝐲 𝐉𝐮𝐧𝐞 𝟐𝟐!⁣ 🚨⁣
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We’re going to answer ALL of your launch questions and debunk some launch myths everyday next week in the private FB group.⁣
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✨ LINK IN BIO to register✨ ⁣
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Don’t forget to join the facebook group if you’ve registered! See you Monday!⁣
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𝘗𝘚 - 𝘛𝘏𝘐𝘚 𝘐𝘚 𝘈 𝘖𝘕𝘊𝘌 𝘐𝘕 𝘈 𝘓𝘐𝘍𝘌𝘛𝘐𝘔𝘌 𝘗𝘙𝘐𝘡𝘌 𝘞𝘌’𝘙𝘌 𝘎𝘐𝘝𝘐𝘕𝘎 𝘈𝘞𝘈𝘠 𝘈𝘛 𝘛𝘏𝘌 𝘌𝘕𝘋 𝘖𝘍 𝘛𝘏𝘌 𝘊𝘏𝘈𝘓𝘓𝘌𝘕𝘎𝘌!

11/06/2020

We need to talk about your headlines and how they’re killing your sales.⁣
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Every time I come across a juicy headline it gives me a watermelon sugar high (Thank you Harry Styles for being stuck in my head all day).⁣
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Headlines are the most delicious part of your copy. They’re like tingling taste buds after you bite down on a savory treat on a hot summer day. ⁣
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Headlines are like first impressions; You fail to impress me in the first sentence, good luck keeping me interested. Headlines will make or break your copy so investing a little TLC into it is a MUST.⁣
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Your headline’s job is to:⁣
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🍓Grab attention⁣
🍓Expose your prospects problem + introduce your solution⁣
🍓Entice your prospect to want to continue reading⁣
Sound as irresistible as your actual offer⁣
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I hate to break it to you but no matter how good your offer is, if the copy can’t convey its awesomeness you’re running into trouble.⁣
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Here are some ways you can start writing headlines hotter than the California sun.⁣
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Use the 4 u’s: ⁣
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🍉𝐔𝐥𝐭𝐫𝐚-𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜: This headline should be specific enough to tell your prospect what your copy is about. If they’re left wondering about WTF it is, you’ll lose a sale right away.⁣
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🍉𝐔𝐧𝐢𝐪𝐮𝐞: Stop using common phrasing and words to sound like everyone else. You are a special human. Use your unique point-of-view and wording to create a headline that stands out and makes your prospect go “WOW, that really resonated with me.”⁣
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🍉𝐔𝐬𝐞𝐟𝐮𝐥: No one has time for content that doesn’t apply to them.Convey a benefit, we all love what benefits us the most! If it’s not useful, it’s gotta go!⁣
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🍉𝐔𝐫𝐠𝐞𝐧𝐜𝐲: Put a timestamp on your headline to create a sense of FOMO! You could say “Waitlist ends tonight,” “You have 24 hours until this offer is gone forever,” “Quick! This offer will only be 50% off until [date].”⁣
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Lastly…⁣
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Keep ‘em short: Your headlines should not surpass 8 words max!⁣
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Make a promise: Promise that your solution to their problem is the only thing they need.⁣
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If you’re a multiple 6-figure coach looking to have a successful launch without having to write your sales page, the BLASTOFF BOOSTER 🚀 is for you!

DM me for details!

10/06/2020

⁣✂️When was the last time you got a haircut?⁣✂️
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Maybe you tried DIY-ing at home and ended up with a lop-sided bob or electric blue hair. ⁣
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What does hair have to do with copywriting?⁣
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It actually has more to do with the editing process! ⁣
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I created the Clip, Cut, Comb Method to help you easily edit any copy to make it short, sweet and sell!⁣
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🌻𝐂𝐥𝐢𝐩 away at your sentences. Copy works best when sentences are short. The more you can say in less words will help you more than writing a novel about your offer. Snip away at those pesky little words like “That,” “That are/is,” “Really,” “Very,” “Just” and so on.⁣
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🌻𝐂𝐮𝐭 any words without value. I like to call them “Dead Ends.” No one wants them and they make your copy read much worse. Big words have no business lounging around in your copy, especially if YOU don’t even know the meaning. Don’t sit and write 50 sentences to get your point across - it’s pointless.⁣
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🌻𝐂𝐨𝐦𝐛 through your sentences to ensure they sound clean, they connect with your reader, and they’re concise. Brush out all of the fluff to get to the root of your goal. Spend time re-reading your copy to ensure you nailed the purpose. ⁣
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It’s really simple! ⁣
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You better start chopping your launch copy for max results! ⁣
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Launch copy isn’t always the fun-est thing to do if it’s crunch time and you’re panicking about your sales page. ⁣
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I’ve got a little something special for you called the 🚀Blastoff Booster!🚀 Receive your launch’s sales page in 72 hours! WHAT!? HOW??? Yep. I dedicate an entire 3 days of writing FOR YOU! ⁣
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In a time crunch? I gotchu. No idea what to write? I gotchu. Hate writing and need it done asap? I gotchu.⁣
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🚀DM me “𝘉𝘰𝘰𝘴𝘵𝘦𝘳” and let’s start making magic happen! P.S. I’m only accepting 3 lucky launcher’s this month for this offer! Get it while it’s HOT.⁣

09/06/2020

☀️The SECRET to selling out your first launch.☀️

NEW COACHES THIS ONE’S FOR YOU.

You figured out who your ideal client is.

You decided what type of offer you want to produce.

You lay out all the content needed.

You have all of your snazzy graphics ready to go.

You have everything under control until it comes time to actually sell the fu**er.

BOOM, you suddenly forget how to sell, how to market yourself and advertise this new awesome offer, the best thing since the last influencer conference you attended. Cake.

But no.

You’re not selling it because you don’t know how to present the offer to your audience.

Without persuasive copy, who TF wants to buy your new program? Noooooo one.

Let’s fix that right now with a method you can use RIGHT NOW in your copy that will make a huge difference.

The 4 P’s to the rescue!

🌞PICTURE: Paint a clear, vivid scene where your prospect can envision themselves in. Maybe it’s where they currently are or where they dream of being. Use visualization and sensory words to add to the overall feeling.

🌞PROMISE: Introduce your magical solution that will change their life for the better. This is your opportunity to bust out the benefits of your offer and what your offer promises to help your prospect achieve. Think big picture; end goal.

🌞PROOF: The proof is in the words of your former clients. If you’re just starting out in coaching, YOU are your first testimonial. It’s up to you to use storytelling and PROVE that your solution 100% works and will work for your prospect, too.

🌞PUSH: It all comes down to your CTA. Have you convinced your prospect enough to make them want to buy? If you were able to persuade them into buying it in the first 3 steps, the push part is a no-brainer for them! This is the action part, make sure you’re evoking a response from them right away.

I promise you this: If you use the 4 P’s, you’re gonna make some killer sales.🚀

Remember, it’s all about connecting with your prospects.

Comment if you use this method to write your copy, too!🎉

28/05/2020

As a child do you remember…?
When you tried to hardcore convince your mom you wanted to buy something and you tried to list all the reasons why it’s a good idea to make the purchase?
Maybe you went as far as getting her to imagine what it would be like to have that shiny new toy.
How INCREDIBLE it would feel to have the coolest new Bratz doll like all your friends or the newest kicks to impress someone you liked at school (You know, the light up sneakers).
Low and behold, she ended up buying it.
She saw the value of the object. How amazing it would make you feel, how your face would light up, how cute it would be to watch you play with your friends and use your imagination.
This is taking me back to the giant My Little Pony collection I had. You’re damn right I had the castle to go with it.
Tap into that child mentality when you sit down to write that email sequence for your new launch.
Let’s break down your 5 email launch sequence so you can write it quickly and effectively so you can funnel your ideal client from the lead magnet to the email sequence and through to your sales page or whatever your final destination is.
🚀Thank you + welcome. Thank your subscriber for downloading your freebie and welcome them into your community. Give them the down low on what to expect going forward and information about who you are.
🚀Introduce the problem. Let’s get into what their pain points are. Slowly introduce them to their problem.
🚀Use storytelling. Use your personal story to show how you overcame the same obstacle and what led you to finding a solution. Talk about the benefits of this solution.
🚀Social proof. This is where you’ll add in testimonials that show your expertise, knowledge, and overall awesomeness. This will show off the benefits of working with you, you talented Boss B*tch.
🚀More social proof + hard pitch. Go all in here. Add in more rockin’ testimonials that touch on your subscriber’s pain points leading them to the pleasure points and benefits of working with you. Now is the time to pitch them on your big offer.
Need help writing a killer email sequence for your upcoming launch? DM me now!

21/05/2020

Does length matter?

YES.

Especially when you’re talking about the length of time it takes for you to get your point across to your audience.

Let's take a look at how long your sales page should be.

Ask yourself:

Am I offering a low or high-ticket offer?

How much information do I need to include to get my point across?

How many graphics will I include in my design to match my copy?

How big is my audience?

What’s my experience?

Do I produce results?

Before writing your sales page, look at how much market research info you have and then come to a conclusion.

💰Low Ticket = Short Sales Page length

💰Low-Medium Ticket = Medium Sales Page Length

💰High-Ticket = Long-form Sales Page

But how many words distinguishes the length?

There isn’t a SET number per se.

Clearly there’s a difference between 900 and 2500.

These are real word counts from two sales pages I wrote this year.

Which one performed better?

✅The answer is both!

Both sales pages were selling completely different products and for completely different prices.

Both had amazing conversions rates.

If you’re wondering what a GOOD conversion rate is, it’s anything above the last one you had.

It’s that simple.

DM me if you’re still confused about how long your page should be!

06/05/2020

✨MAKE COPYWRITING FUN AGAIN!✨

If writing copy makes you want to pull out your hair and cry in a ball... you’re doing it wrong.

💘My goal is to make copywriting fun for you instead of it leaving you feeling like you just wrote the most boring piece of copy on the planet.

I see you. Staring at a blank Google Doc with a million ideas in your head and soooo much to say but you can’t quite copy and paste the ideas out of your head and onto the page.😐

Here are 7 ways to make writing sales copy a fabulous experience:

🚀Talk to your IC! There’s no better way to come up with ideas than getting into your ideal client's head. They practically write the copy FOR YOU! It’s a no-brainer!

🚀Write in a spot where you don’t normally do your work. Changing your location helps with creativity and something awesome might spark your imagination.

🚀Write like you talk. If you’re treating it like writing an essay, you'll end up sounding like a stiff, constipated robot. All you’ll do is scare people away with that lousy language. Try using your voice-to-text feature on Google Docs or your phone’s notepad and use that as your foundation. Then edit it until it makes sense and post away!

🚀DON’T copy and paste other’s words and use them as your own. Plagiarism is against the law. Use other’s words to INSPIRE you, not make you a COPYCAT. Take an idea and make it your own by adding a fun spin to it.

🚀Use your story as much as possible! Stories sell. It serves as a testimonial and a way to persuade your audience into doing something. There's no need to drag on from beginning, middle, and end you can totally infuse a little sentence or two and leave your audience wanting more!

🚀Write like you’re talking to your BFF. You don’t talk like you’re reading a textbook so why would you write that way? Have fun with it. Include sentence fragments. Here, I just wrote one! Pretty easy, huh?

🚀Use slang because ain’t nobody gonna listen to ya if you’re not getting jiggy with it. Play with your natural language! It helps keep your brand voice consistent and recognizable for others!

✒️Now you try! COMMENT a sentence of copy using one of these techniques and let’s see how easy it reads!✒️

copybykristen

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