RAW Online Marketing

06/04/2020

𝙒𝙝𝙖𝙩 𝘿𝙤𝙚𝙨 𝘾𝙊𝙑𝙄𝘿-19 𝙈𝙚𝙖𝙣 𝙁𝙤𝙧 𝙊𝙣𝙡𝙞𝙣𝙚 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜?

There is no shortage on fear, panic and anxiety surrounding COVID-19 and the halting affects this pandemic has had on our everyday communities. As the world dwindles down to ordered self isolation and essential services only, many business owners are left wondering how they can start planning ahead to survive post COVID-19.

𝙏𝙝𝙚 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙎𝙥𝙖𝙘𝙚 𝙃𝙖𝙨 𝙎𝙝𝙞𝙛𝙩𝙚𝙙

Many businesses are turning to the net- scrambling up advertising campaigns, websites, online stores etc.- to help continue driving sales within communities that are practically in hiding. With critical emphasis on no human contact, the online space has become the only way to safely shop, communicate and keep up to date with the world.
And while we live in times where the Internet seems to rule the world, it isn’t until it’s our only option that things begin to change. In the case of COVID019, the Internet is certainly not immune- and the digital space has shifted massively in the last few weeks.

𝙃𝙤𝙬 𝙏𝙤 𝘾𝙤𝙣𝙩𝙞𝙣𝙪𝙚 𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝘾𝙊𝙑𝙄𝘿-19

Curious how to not only continue your advertising, but also maximize your return during these times? Check out our blog for five crucial insighs/tips during this time from our development team:

What the COVID-19 Pandemic Means for Online Businesses (And Tips to Adapt) There is no shortage on fear, panic and anxiety surrounding COVID-19 and the halting

23/02/2020

Does your ᴏꜰꜰʟɪɴᴇ ᴍᴀʀᴋᴇᴛɪɴɢ ꜱᴛʀᴀᴛᴇɢʏ align with your ᴏɴʟɪɴᴇ for your small business?

If you don't have an offline marketing strategy, we will be the first online marketing company to tell you- you can't just rely on the Internet alone to effectively market your organization. Even in ░2░0░2░0░. We promise.

If it's been a while since you've aligned both your offline and online strategies- have a quick check in.

【1】Has your branding stayed consistent? Have the technical parameters of the Internet distorted your branding in anyway?
【2】Are you appealing to all potential customers & leads- even the ones aren't online?
【3】Are you creating and maintaining enough local buzz, attraction and care?

Effective online marketing in today's age is a huge part of lead generation and business growth. But it isn't the only and final solution to your entire marketing mix. Your ᴏꜰꜰʟɪɴᴇ and ᴏɴʟɪɴᴇ marketing strategies both need to be present, active and say the saaaaaame thing to every viewer.

We can help with that, by the way. Give us a shout.

11/02/2020

😍 Boost Your SEO Game with 🅱🅰🅲🅺🅻🅸🅽🅺🆂 😍

𝒟𝑜 𝓎𝑜𝓊 𝓀𝓃𝑜𝓌 𝒽𝑜𝓌 𝓂𝒶𝓃𝓎 𝒷𝒶𝒸𝓀𝓁𝒾𝓃𝓀𝓈 𝓎𝑜𝓊𝓇 𝓈𝒾𝓉𝑒 𝒽𝒶𝓈? 𝒲𝑒 𝒹𝑜.

As if there wasn’t enough to add to SEO best practices, we want to touch on backlinks.

Okay, no- we really want to dive into backlinks, because they are just that important. We’re not going to lie to you; even as SEO professionals, backlink building is 𝕙𝕒𝕣𝕕. Backlinks are a huge part of SEO best practices, but take time and knowledge to build.

Referred to as “online citations”, backlinks are simply links to your website, or web resource, from an external website, or websource.

Good quality, reputable backlinks boost your SERP pretty aggressively and actively contribute to your overall online marketing. That’s why prior to 𝐆𝐨𝐨𝐠𝐥𝐞’𝐬 𝐏𝐞𝐧𝐠𝐮𝐢𝐧 algorithm update, SEO professionals around the globe were doing anything they could to gain backlinks.

Backlinks indicate 𝓽𝓻𝓾𝓼𝓽, 𝓻𝓮𝓵𝓮𝓿𝓪𝓷𝓬𝔂 𝓪𝓷𝓭 𝓪𝓾𝓽𝓱𝓸𝓻𝓲𝓽𝔂 to search engine crawlers. By another reputable site linking to yours, they are vouching for your site and letting Google know that “hey, they’re great.” It accelerates your exposure to Google bots and get your site indexed faster. Good quality backlinks produce “🅻🅸🅽🅺🅹🆄🅸🅲🅴” which is credible equity from one site to another. The more juice you have given to you, the stronger your site will perform in search results.

Backlinks provide you with referral traffic. And who doesn’t want extra traffic to their website? Better yet, the traffic coming from these high quality backlinks is going to be pretty targeted and relevant to you. Free traffic is pretty rad. Search engines think so too- the more quality traffic you drive to your site, the more they notice you and the more likely they are to index you with a little love.

𝓒𝓾𝓻𝓲𝓸𝓾𝓼 𝓱𝓸𝔀 𝓮𝓵𝓼𝓮 𝓫𝓪𝓬𝓴𝓵𝓲𝓷𝓴𝓼 𝓫𝓸𝓸𝓼𝓽 𝔂𝓸𝓾𝓻 𝓢𝓔𝓞 𝓰𝓪𝓶𝓮? 𝓢𝓱𝓸𝓸𝓽 𝓾𝓼 𝓪 𝓶𝓮𝓼𝓼𝓪𝓰𝓮- 𝓸𝓱, 𝓪𝓷𝓭 𝔀𝓮 𝓬𝓪𝓷 𝓪𝓵𝓼𝓸 𝓽𝓮𝓵𝓵 𝔂𝓸𝓾 𝓱𝓸𝔀 𝓶𝓪𝓷𝔂 𝔂𝓸𝓾𝓻 𝓬𝓾𝓻𝓻𝓮𝓷𝓽 𝓼𝓲𝓽𝓮 𝓱𝓪𝓼. 😉

11/02/2020

PSA: Remember, with content curation for web optimized marketing materials, you're speaking to both a search engine and an actual human being.

It's really easy to lean to writing for one audience over the other, and neither work to boost your ranking on the SERP.

06/02/2020

RAW Online Marketing offers easy, quick and FREE consultations for your online marketing needs.

Whether you have no clue what you need, or just want to finetune your online vision, let's have a quick chat.

Online booking is awesome, don't you think?