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Curious Public

Trusted by Fortune 500 CEOs and thought leaders on everything from narrative development to content creation & digital storytelling. We attentively listen.

We fearlessly advise. We relentlessly execute. And we’re passionate about our work. Curious Public simplifies the complex, finds your core message and ensures it reaches your audiences. Trust us to write your content, craft your digital campaigns, advise your leaders, train your people and help fine-tune your strategy. Let’s get curious.

29/04/2026

We did some homework on the Canadian communications market. Turns out it's worth about $3.9 billion — bigger than craft beer, just behind video games.

But the real story is what's happening inside the market.

Some segments are crowded and shrinking (Writing). Others are small, specialized, and in serious demand (Strategic Comms and GR).

TL/DR: AI is raising the floor, but the ceiling for creative, human-led strategy remains limitless.

The question is: Which side of that shift are you on?

Lloyd Rang wrote it up. To our colleagues in Comms: it’s worth a read.

https://curiouspublic.com/2026/the-canadian-communications-market-disruption-for-some-opportunity-for-others/

20/04/2026

🛹🔥 Applications close in 10 days.

Will you be the next recipient of our $500 scholarship to Woodward Camp ?

If you know a young Canadian skater ready to push their limits, pass this on. If this is you, apply: https://curiouspublic.com/bullbrook-scholarship/

Applications close April 30, 2026.

Canada Skateboard

#❤️skateboarders

01/04/2026

Imagine your entire inbox just... wiped. Gone. One unsanctioned AI tool and suddenly it's everyone's problem. Liban Abokor breaks down why that's a governance issue, not a tech one–and what leaders need to think about as they weigh the real productivity gains of AI against the very real risks.

Missed last week? It's now a podcast, so you can catch up whenever and wherever works for you.

🎧Listen: https://commsinquestion.transistor.fm/episodes/ai-is-here-to-stay-so-now-what

Big thanks again to our guest host Steve Paikin and to panelists Liban Abokor, Angela Adam, and Jordan Ray for such a rich and timely conversation.

26/02/2026

71% of newcomers want to play hockey. Only 1% ever get the chance.

Hockey4Youth is changing that–and we're proud to help.

H4Y has brought free hockey and life skills to 2,000 kids representing 44 countries across 10 Canadian cities since 2015. They're building the future of the game we love, one new Canadian at a time.

We're proud to name them our 2026 recipient. And for the first time in UPLIFT history, we're adding a customized fundraising merchandise strategy to help them grow.

💬 "We are at an intersectional moment in our history where people are falling in love with what we do, but we need to reach our full potential." — Moezine Hasham, Founder & Executive Director, Hockey 4 Youth Foundation

🏒Read more: https://curiouspublic.com/2026/hockey-4-youth-named-curious-publics-2026-uplift-recipient/

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Applications for UPLIFT 2027 open this summer. Follow for updates.

19/02/2026

Don’t let the Silicon Valley gossip fool you; AI is here to stay. So, now what?

Steve Paikin is back with Curious Public as our special guest host for our 13th Comms In Question episode!

Steve will lead our expert panel through a timely conversation about how the data economy is reshaping how we work, communicate and make strategic decisions.
We’re separating facts from feelings and pushing past the bubble-bursting headlines.

You’ll hear from tech, strategy and communications experts about:
◾What’s actually changing inside teams when it comes to productivity and decision-making
◾How audience expectations and behaviours are shifting in an AI-enabled world
◾Where leaders need to think differently about ethics, responsibility and the environmental impact of cloud computing
◾What senior leaders should be planning for now—not later

📅 Join us on March 24, 2026 at 1:00 PM ET
Save your spot: https://mailchi.mp/curiouspublic/comms-in-question-mar-2026

27/01/2026

🛹🔥 Applications for round 4 of our James Bullbrook Memorial Scholarship are now open!

We're offering a $500 USD scholarship to Woodward Skateboarding Camp this summer.

The scholarship honours the memory of James Bullbrook, a beloved colleague, friend, and father, by supporting skateboarding families who travel together to help a young skater pursue their passion—just like James did each summer with his son, Richie.

💬“We’ve met three incredible families so far thanks to James’s memory and I see what he saw thanks to meeting Zoe, Blake, and Charlotte: the skateboarding community is one of the most accepting, supportive, creative, and determined groups out there,” said Lloyd Rang, President and Narrative Lead for Curious Public.

🗓️If you’re a passionate, Canadian skateboarder between ages 7-17, apply before April 30, 2026.

🛹Check it out: https://curiouspublic.com/2026/applications-now-open-for-the-2026-james-bullbrook-memorial-scholarship/

Canada Skateboard | Woodward Camp

13/11/2025

2025 has been a year that felt like 10.

From housing headlines to ceasefires, and yes, even the Taylor Swift engagement, this year proved how fast a story can break, evolve, and stick depending on who’s telling it and where.

Join us as we unpack the stories that shaped 2025 and explore what they reveal about capturing and keeping public attention in the fractured media landscape.

We’ll dig into:
👉 What stories made people care and what made them tune out
👉 How the same event plays differently across traditional and nontraditional media
👉 What communicators can learn to strengthen their PR strategies for 2026

🎙️ Host: Anne Marie Aikins, Media Relations Strategist, Curious Public

With:
💬Oliver Moore, Editorial Board, The Globe and Mail
💬Theresa Lubowitz, Founder, Lightbulb Narrative; Host, The Progress Canada Podcast
💬David Herle, Partner, Rubicon Strategy Inc.; Host, The Herle Burly Podcast
💬Virginia Jamieson, Head of Communications, SambaNova

📅 December 10 | 11:00 AM ET
Save your spot: https://mailchi.mp/curiouspublic/comms-in-question-dec-2025

27/10/2025

Want your story to resonate with Canadian journalists?
Start with local expertise.

Why? Because an effective Canadian PR firm brings...
🔸 Real media relationships
They know who’s who, and what stories Canadian outlets actually care about.

🔸 Cultural + regulatory fluency
They’ll help you avoid becoming the next failed anecdote like Target Canada or Google's Sidewalk Labs.

🔸 Strategic advantage
Local insight matters when reputation is on the line–from Toronto’s business press to Vancouver’s tech scene to Quebec’s French-language media.

If you want to resonate in the Canadian market, we’re ready to help.
Our team brings seasoned PR, media, and crisis management expertise to help you navigate, connect, and gain a strategic edge north of the 49th.

Let’s talk strategy. Send us a message.

🔗 Read more: https://curiouspublic.com/2025/ensuring-your-story-resonates-with-canadian-journalists/

29/09/2025

Last chance to get help reaching your organization’s goals–at no cost.

Our 7th annual by Curious Public program offers communications services proven to help you secure donors and funders, reach the people you serve, and attract passionate volunteers.

Comms services like...
✅ A new organization narrative
✅ PR work
✅ Refreshed website copy
✅ Thought-leadership and op-eds
✅ Digital media content strategy
✅ and so much more.

*NEW* this year: a customized fundraising merchandise strategy

If you’re a Canadian non-profit or NGO making a local impact with limited comms/marketing resources, get your application in and you could get 3-months worth of our agency's work.

Applications for 2025/26 close September 30th.
Apply: https://curiouspublic.com/uplift

25/09/2025

Paikin is back with Curious Public as our special guest host for our next Comms in Question!

This fall, he’ll join us to lead a powerhouse panel through Canada’s “build, baby, build” moment where billion-dollar projects bring both huge opportunities and major communications risks.

In our webinar, we’ll unpack:
👉 What the government’s nation-building language really signals
👉 How comms leaders can keep long-term infrastructure stories on track
👉 Where organizations can get ahead or stumble in the public eye

📅 Join us on October 30 | 1:30 PM ET
Save your spot: https://mailchi.mp/curiouspublic/comms-in-question-oct-2025

12/08/2025

Don’t just take our word for it that Curious Public’s pro-bono program UPLIFT can truly help your organization meet its goals…here’s what one of our past recipients had to say:

“[Curious Public’s] work streamlined our operations, modernized our website, and made it user-friendly. We're reaching more people and sharing our story with ease because of the refreshed branding, clear messaging, and compelling narrative you gave us.”
- Bob Burns, VP, Summer Music Society

We worked with to tailor our work to their needs and resources - no “blue sky” strategy that couldn’t be executed in their reality.

If you’re a Canadian non-profit creating impact in your community, UPLIFT might be for you. Learn more and apply at curiouspublic.com/UPLIFT

Deadline to apply: September 30, 2025.

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