04/08/2026
OOH is not dead. Digital fatigue is making it relevant again.
OOH is built for recall. Research has found outdoor ad recall can reach up to 86%, and OOH outperforms live and streaming TV, podcasts, radio, print, and online on recall.
It also drives action, with 76% of consumers saying they took action after seeing a DOOH ad and 74% of mobile users taking action on their phones afterward.
In a world where people are overloaded with digital content, formats that are hard to scroll past tend to stick.
