07/11/2023
Blink partnered with MCIM by Fulcrum Collaborations to revamp the brand's website, focusing on UX and Visual Design enhancements for future scalability.
We kicked things off with site discovery, site-mapping, and content restructuring. We then crafted desktop and mobile wireframes and established a unified visual language and design system spanning the entire site. We also introduced a fresh theme with customized fields to empower the MCIM team to efficiently manage the site.
This project saw development and design tag-teaming to create an intuitive and captivating website optimized for user experience and future content changes. What’s more, the design system we developed extended its influence beyond the website to other elements within the brand - like graphics, gradients, illustrations, colour palettes, iconography, and animations.