Kevin Thompson

16/02/2021

A lot of people say when you've got the hindsight of an experience, how EASY of a decision it was when you finally step back and zoom out...

I've found in my life taking certain risks feels like a massive decision at the time...

But it NEEDED to happen.

You knew it could and should happen...

Some serendipitous events help things/events fall into place for you...

At the moment... you're nervous, uneasy, and wondering if the brave step forward is truly worth it.

Think back to all of the other things you've been nervous for where it's worked out.

It is worth it...

In 2021, your business is being left behind if it's not advertising online.

That first step is understanding paid advertising at its core.

Even just the Basics of Digital Advertising via Facebook + Google Ads.

It will help your experience in either hiring someone or doing it yourself.

Listening to the Media Buyer's Manual is a good first resource into the world of Paid Advertising...

Gain $100mm worth of paid ad insights (wins/failures) from the best Media Buyers/Paid Advertisers in the world.

I'm Kevin from InboundMQLs.com

I look forward to helping you avoid frustration, sunk costs, and bullsh*tters on your journey in Digital Advertising.

16/02/2021

How would your marketing improve from over $100mm in Paid Ads insights from experts?

Rapidly improve your understanding of Paid Ads by listening to the Media Buyer's Manual - found on any podcast platform for free. We go over things like...

• Efficient testing methods for improving acquisition costs
• Ad Account Scaling methods/structures
• Creative for Performance & Brand Purposes
• Email Marketing complimenting Paid Ads

Almost EVERY Ad Platform is covered in the Media Buyer's Manual episodes, absolutely free.

Get the insights you need for B2B/SaaS, DTC & E-Commerce from the experts we interview.

Learn alongside myself, Kevin Thompson - Host of the Media Buyer's Manual and Paid Advertiser for SaaS & E-Commerce companies.

🤔What 1 question do you want the answer to in Digital Advertising/Marketing?

We'll try to answer it on the Media Buyer's Manual!

14/02/2021

How would your marketing improve from over $100mm in Paid Ads insights from experts?

Rapidly improve your understanding of Paid Ads by listening to the Media Buyer's Manual - found on any podcast platform.

We go over things like...

• Efficient testing methods for improving acquisition costs
• Ad Account Scaling methods/structures
• Creative for Performance & Brand Purposes
• Email Marketing complimenting Paid Ads

Almost EVERY Ad Platform is covered in the Media Buyer's Manual episodes, absolutely free.

Get the insights you need for B2B/SaaS, DTC and E-Commerce from the experts we interview.

Learn alongside myself, Kevin Thompson - Host of the Media Buyer's Manual and Paid Advertiser for SaaS & E-Commerce companies.

🤔What questions you want answered on the Media Buyer's Manual regarding Digital Advertising?
Comment below!

14/02/2021

Has your business experienced this?

Wanting to increase your lead quality without suffering the pains of not having enough volume incoming.

To combat this, try to utilize cognitive biases and applied psychology within your content creation.

Lean in on buyer motives, overcome objections and form a path of least resistance for buyers.

Each buyer is different though - they consume different forms of content through different mediums like audio, visual and kinesthetic (which is someone, like me who always needs to be moving).

These are:
• Auditory = Podcasts, Audiobooks
• Visual = YouTube, Webinars, Video Series
• Kinesthetic = Multi-sensory (Video Podcasts, Listen While Reading)

By not speaking properly to each person's core learning biases, you're leaving a lot of prospects cold from content that could be a simple copy and paste from video to audio, or audio to written formats...

Comment below which type of learner do you think you are!
Auditory, Visual, or Kinesthetic?

Personally, I'm a Kinesthetic learner... as per the lacrosse stick.

15/01/2021

Want to learn how to generate Marketing Qualified Leads?
Want to grow sales revenue?

Sign up for the FREE ~30 minute webinar on Wednesday, January 20th --- in which you can swipe this MQL Framework which has generated millions of dollars in revenue for clients I've worked with!

Sign Up Here: https://live.kevinthompson.co

See you on the inside!

15/12/2020

Let's simplify this, everyone needs more business... It's time you generated Marketing Qualified Leads with a natural sales process...

👉Click the Link below OR "Learn More" button to access all the FREE information (no opt-in) to benefit from:

• Top MQL Identifiers
• MQLs WON'T Solve Your Sales Funnel (It's True!)
• Can MQLs turn into SQLs (Sales Qualified Leads)?
• Using "Painkiller" Content to Generate MQLs in 2021

Click through to read the blog for free!

https://kevinthompson.co/blog/what-is-a-marketing-qualified-lead-and-how-to-generate-them-in-2021/

27/04/2020

Access multi-millions of profitable, tested marketing insights from the world's best.
Every week I distill my guests' knowledge into < 750-word email.

Sign up --> www.MediaBuyersManual.com

Access millions of dollars in Tested Marketing Insights to your inbox every Tuesday, 8:45AM EST.

19/10/2019

In my last post, I was talking about how to generate your XML Sitemap... This post will help you to: Identify the 5 important things to remove from your XML Sitemap to improve SEO in 2019!

If you need an XML Sitemap, there are plenty of Sitemap generators like YoastSEO, Google Sitemap Generator, AuditMyPC & XML-Sitemaps to get you started.

It is extremely fast and easy to do. Now you just need to know the 5 important things to remove from your XML Sitemap for Google to know your key-pages and improve your SEO, one step at a time!

I’ll primarily be showing you how to do this with the YoastSEO plugin for WordPress.

https://kevinthompson.co/blog/5-things-to-remove-from-your-xml-sitemap/

There are 5 key components to check before generating your XML Sitemap or to remove from your XML Sitemap. Why should you care? SEO is organic sales!

19/10/2019

What is an XML Sitemap, and why does your website need one?

An XML Sitemap is essentially the architectural map of your website, in which you can include and exclude certain pages in order for Search Engines like Google & Bing to crawl your website to identify important pages.

Don’t know if you have an XML Sitemap for your website already?

Go into any web browser, typing in: www.yoursitename.com/sitemap.xml
or
www.yoursitename.com/sitemap_index.xml

Now that you've done that, find out what the next step is on my blog post!

https://kevinthompson.co/blog/how-to-create-your-xml-sitemap-2019/

Learn how to create your XML Sitemap in Wordpress in less than 5 minutes! Your XML Sitemap is the roadmap for Search Engines to discover your webpages.

19/10/2019

The Facebook Ads Manager is a complex beast to tame. However, I've laid out a framework that will transcend any new Ads tactic or "hack".

It's called "forming relationships with potential customers"... it sounds basic but most companies don't have a clue on how to form a relationship with potential customers -- taking a relatively unknown business to be a trusted part of their life.

That's a rarity to find from the first touchpoint in Marketing.

Learn how to blend performance marketing and branding to foster relationships, nurture leads and increase your sales with a basic human need we all have... making relationships.

https://kevinthompson.co/blog/create-perfect-ads-on-facebook-ads-manager/

19/10/2019

Your website needs a certain structure for Google to effectively crawl your website, the more effectively the spider can crawl, go through internal links and index pages... than the easier it will be for you to surge up the rankings after 45-60 days!

https://kevinthompson.co/blog/website-structure-to-increase-your-website-conversion-rate-optimization-2019/

Using website structure to Increase your website's Conversion Rate Optimization (CRO) is a powerful part of Search Engine Optimization. Maximize your site!

19/10/2019

This video game has swept across the internet, Instagram is filled with Fortnite reactions, YouTube has new gameplay, Twitter and Facebook all-seeing reactions and conversations about Fortnite.

Pro Athletes like Auston Matthews of the Toronto Maple Leafs (can you tell I’m Canadian with my Hockey reference?) has publicly mentioned the game in an interview… that’s all nice and sweet but…

What does this mean to you and your business?

1) Learn about Accessibility & Ease of Use!
2) How Quality & Adaptability generated millions of dollars for something Free!
3) Learn how to have an impact on with your Social Presence
4) Why brand advocates are your friends & strongest allies for cutting through the veil!

https://kevinthompson.co/blog/fortnite-hacked-virality-and-actionable-takeaways-to-get-your-project-viral-too/

Fortnite exploded onto the internet, and I've listed the factors that Fortnite used to reverse engineer or hack their way to virality and how you can too!

12/09/2019

04/07/2019

04/07/2019

04/07/2019

13/01/2019

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