08/07/2025
Running Facebook/IG ads to a small local audience (think < 50 k people)? Meta doesn’t get enough data to learn fast—so costs climb and lead quality drops.
I just posted an 8-slide mini-guide that covers:
✔️ Sending booked-appointment signals via Conversions API
✔️ Interest-stacking and Advantage+ Expansion (they CAN coexist)
✔️ Simple copy lines that politely scare off bargain-hunters
✔️ Messenger bots that pre-qualify leads for you
✔️ A two-rule budget script that stops overspend in its tracks
Tap through the carousel 👉 and then let me know in the comments: Which idea will you test first in your account?