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Pink Hippo Marketing Social media marketing for small business. Social Media Marketing

Here's your sign to go set up your Ad Account.
11/12/2024

Here's your sign to go set up your Ad Account.

December is expensive.
04/12/2024

December is expensive.

Some vigorous A/B testing here. 😅
28/11/2024

Some vigorous A/B testing here. 😅

Have an ad for customers, or potential customers, who are interested in your products? Story ads are a great way to get ...
25/11/2024

Have an ad for customers, or potential customers, who are interested in your products?

Story ads are a great way to get that final push to purchase.

Ads are a constant learning process of iterations and tests. Being able to record and track the cost-per-action over tim...
22/11/2024

Ads are a constant learning process of iterations and tests.

Being able to record and track the cost-per-action over time will help you get better at knowing what works and what doesn't.

Start with what you have or find out the industry average (roughly).

Not sure what to write for your ads? Think about the conversations you've had with your best customers. Review the testi...
21/11/2024

Not sure what to write for your ads?

Think about the conversations you've had with your best customers. Review the testimonials and positive reviews you've received.

What are the common themes? What words and phrases often come up?

Use the same language and themes in your advertising.

Did you know that over 95% of our purchasing decisions are emotional?It's tempting to list all the great things about ou...
20/11/2024

Did you know that over 95% of our purchasing decisions are emotional?

It's tempting to list all the great things about our products, but that doesn't actively solve our customer's problems.

Emphasize the outcomes and the feelings surrounding using your product (before, during, and after).

The Facebook Ad Library is a great resource to check out what others are doing. Search for accounts that inspire you and...
19/11/2024

The Facebook Ad Library is a great resource to check out what others are doing.

Search for accounts that inspire you and see what ads they're running.

Remember, though, that we don't know how they are performing or their goals, so make sure your campaigns and creatives are true to your business.

Don't leave your potential customers hanging. Make use of the call-to-action (CTA) button on Facebook and Instagram ads ...
18/11/2024

Don't leave your potential customers hanging.

Make use of the call-to-action (CTA) button on Facebook and Instagram ads by being specific about what you want the customer to do next.

Use active language where possible, and make sure the button takes them where you say it's going to take them.

For example, if the CTA is "Shop Now", then the person should be taken to the shopping page of your website and not the Homepage or About page.

An old ad from WWF that still makes me smile. This is a great example of staying on brand by capitalizing on a trending ...
16/11/2024

An old ad from WWF that still makes me smile.

This is a great example of staying on brand by capitalizing on a trending topic.

The visual is simple and impactful. It's interesting enough to catch someone's attention (what was then a trending current event) and has an element of discovery which is satisfying for the reader once they quickly figure out the joke.

The shopping season isn't over December 25th! The time after Christmas is still a great time to promote your products.
15/11/2024

The shopping season isn't over December 25th!
The time after Christmas is still a great time to promote your products.

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