13/08/2026
I can feel the panic in the air already. 🌬️
Anyone in charge of online marketing was pushed into leaning into AI to be more efficient and keep up. Literally by the same companies that build the tools we need to show up here.
And now the panic is setting in around being “found out” for using it.
My immediate thought was: oh gosh, do I now have to explain every use of AI on every post we put out for BNL and our clients just to PROVE we are amazing creatives and that we’re not lying?
Oh man. I really don’t want to justify another thing as a marketer. It’s too much.
So can we make a pact to support each other and let the AI info tools do what they’re meant to do: help stop deception from fake humans, fake accounts, fake stories, and fake content presented as real?
Because THAT part matters.
There are viral AI accounts actively deceiving people right now. That is exactly why this technology needs to exist.
But using AI to create a fake human is not the same as using AI to edit a caption, catch a keyword, improve a design, or make a video better.
I trust the tech companies will figure out that nuance.
AI is a tool. It is not a replacement for your wisdom, intuition, experience, creativity, or knowledge.
None of us are amazing writers, video editors, strategists, and graphic designers all at once. AI has given small businesses a leg up by helping balance out our creative weaknesses.
Use it with integrity. Own it. Be transparent when it matters.
Our clients know how we use AI, and a human is involved in every process to apply strategy, make decisions, and make the work unique.
So if you’re in charge of marketing right now, please don’t panic or go backwards just because your ego wants you to prove you can do everything without it.
Keep moving forward.
Soon, “AI info” will probably be on so much content that nobody will blink at it.
What will matter is whether AI was used to support creativity or to deceive people.
That is the distinction worth protecting. 💞