Communicreations Digital Marketing

09/06/2020

Yikes! Epic fail on Campbell’s new packaging. It is illegible from up close and certainly from afar. As a marketer and a designer, these avoidable errors drive me bonkers. How many “professionals” either worked on this or approved artwork? Hint: probably +100 including C-level participation and sign-off. And how many more eyes would have seen the finished product prior to being shipped to consumers? No idea how something so obvious either get ignored or (gulp!) not get caught. Wow.

23/01/2019

Line length, font size and line height are all readability keys for your website content. Adjusting these values for mobile devices makes for comfortable reading.

When you make things easy to read, you make readers comfortable. When people are comfortable, they are more compelled to contact you, and more likely to CHOOSE you. It isn't enough to just hire a strong copywriter — the way words look matters as much as the words themselves.

18/07/2018

The speed of technological disruption is accelerating. It took about 80 years for Americans to adopt the dishwasher. The consumer internet became commonplace in less than a decade.

Here’s a first look at the most highly anticipated slide deck in Silicon Valley.

13/07/2018

Given it speaks to our core competencies, this article highlights why you'd benefit from having a strategic partner like Communicreations. "Creative and marketing teams depend on each other, and for them to be successful they must work as an ensemble. Technology is the key to bridging the gap between the creative and marketing clouds."

In-house creative teams should be strategic partners with their marketing stakeholders. Technology helps marketing and creative work better together.

12/07/2018

The process of getting products and client websites ready for Gutenberg is a leap for nearly every company and freelancer invested in the WordPress ecosystem. Mullenweg said he cannot guarantee a specific date for release but thinks that “5.0 is going be ready within a relatively short time frame.”

At his WCEU keynote address in Belgrade, Matt Mullenweg laid out a detailed roadmap for Gutenberg to land in WordPress 5.0 within the next few months, garnering mixed reactions from attendees. Gute…

11/07/2018

Customer loyalty is a result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction. It is paramount to brands' success because loyal customers can grow business faster than sales and marketing.

What is customer loyalty? Learn how to turn your satisfied customers into your biggest advocates, and get inspired by real brands' customer loyalty programs.

10/07/2018

There is no one-size-fits-all social media branding strategy. You need a process that leads to individual solutions.

Wherever you are with your social media branding strategy, this process will fix and build an authentic and strong brand image on social media.

07/07/2018

Customer obsession is linked to revenue. Forrester's key findings:

Customer obsession is a leading indicator of revenue growth and other benefits, such as greater technology acumen, competitive differentiation, customer satisfaction and innovation. While 60% believe that their company embodies customer obsession, only 12% fall in this category. Smart companies take a different approach to email and marketing overall; 91% of customer-obsessed firms consider email marketing a strategic asset for innovation.

Today, we’re unveiling findings from a new study conducted by Forrester Consulting, “Email Marketing Can Launch Customer Obsession," focused on what Forrester refers ...

05/07/2018

Fast results. Lacking expertise. Lack of time. Can't afford full team. Are these factors holding your business back?

Why? Because time is your enemy, and you're not nearly as good at everything as you think you are.