East & Eve Creative Co.

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East & Eve Creative Co.

A small agency on the east coast specializing in strategy-led holistic creative services.

02/06/2026

June is colourful embodied joy as resistance, and toes wriggling in cold sand, found treasures for all sorts, birthday hats perched atop tiny heads, and sun warmed comfort for your skin and belly. Another monthly mood board to guide our creative musings. 🐌

26/05/2026

Morning dancing while answering emails always!!!!!! 🕺 🪩 I do for it for the fun of it all, and for the girl who felt “too much” for corporate and dreamed of something different.

22/05/2026

Ok confession time!!!! 👀

Guided Growth has quickly become one of my favourite services and it’s hard to describe the “unblocking” magic that happens in these calls.

These 1:1 strategies sessions are 75 minutes with me (after you’ve completed your onboarding questionnaire & I’ve searched to all ends of the internet understanding your digital presence, industry, and long term goals) where we unpack what the heck’s been stopping you from becoming the YOU (the person! the brand!!) we both know you can be.

Recorded (hello personal podcast for later), literally stuffed to the brim with strategy you can actually act on, and finished up with expanded, detailed session notes & a week of voice note or email support. 📧

I’d happily do one of these a week until the end of time. (I have the space if you do.) 🤭 You can book a Guided Growth with me through the link in my bio!!

21/05/2026

Every AI-generated poster, site, or caption is a small vote against the future of the people you say you want to support. Including yourself.

Students are graduating to an AI-generated future, their names called across the stage by their greatest threat. 25 km from where I sit, old growth forests and wetlands are slated for destruction to make room for countless hectares of data center construction.

It really is that deep.

20/05/2026

The online / offline trend as seen by (and )!! 🫶

Grateful for the beauty and duality of being a creator of worlds (both on and offline), a mothering artist, and a collector of memories in between time spent at my desk and the everywhere else. 🤍

14/05/2026

I’ve spent a long time thinking about what East & Eve actually does for the brands and founders who work with us. The slides above are the structured answer - the services, the deliverables, the prices, the four entry points.

The unstructured answer is this:

Every project starts with me reading your questionnaire with a fine tooth comb before we ever get on a strategy call. By the time we meet, I usually already know the thing you’ve been struggling with. Sometimes I know it before you do.

What I bring to every project, regardless of tier: twelve years in brand and marketing. A psychology degree that does more work than my design software ever has. A refusal to treat your business as a category. A photographer’s eye with a love for art that captures the human experience. An essayist’s brain underneath the strategist’s. A genuine, unhurried curiosity about the specific shape of the thing you’re trying to build.

What you don’t get: a Pinterest mood board executed back at you. A template. A logo someone made for someone else first. Trend-chasing. A palette that is four shades of beige. The soulless flattening that’s seeping into marketing and brand expression as more and more business’ prioritize speed over connection.

If you’ve been holding back from inquiring because you weren’t sure which service is for you - look closer. The right one will feel like you’ve been looking for it.

If nothing fits exactly, send me a note anyway. I’d love to chat. ☁️

08/05/2026

Little hand-drawn love notes for Mother’s Day weekend. 🤍

The experience of motherhood, to me, has been a strange little collision of devotion and disappearance and discovery. The best way I can describe it is a daily (forever and ever) practice in holding on and letting go. Slowly and all at once it’s created a life where the ordinary objects and the mundane are transformed into tiny sacred reminders of how fleeting this stage / those thoughts / this routine really is.

I think that’s what I hoped to draw here. The evidence of love, and the proof that our experiences of motherhood live in those objects, too. Relics of all the versions of us we’ve had to become.

For the mothers who are becoming. For the mothers in the thick of it. For the mothers building while raising. For the mothers who never stop chasing. For the mothers who miss the closeness of yesterday. For the mothers who meet their babies in dreams. 
Happy Mother’s Day. x

01/05/2026

“You’re absolutely right!!!!!!”

Hahaha, this is just for fun but truly, if you want to continue feeling like all of your choices for your brand are exactly the ones you need to be making, maybe ChatGPT is the hire you need to make?? 🫣

If you are interested in being challenged, guided towards growth (in a way that is deeply human BECAUSE you’ve hired someone with a heartbeat and 10+ years of industry experience) that makes sense for you, your ideal clients, and the work you’re passionate about… well hi, I’m Madeline. I’m a creative director and brand strategist who LOVES talking all things brand, communications, and marketing with my clients, friends, and basically anyone who will listen. 🤭

I offer 1:1 strategy sessions, creative direction support, brand design and holistic website creation (content strategy, design, development, copywriting!!). Would love to have you on my side of the internet! ☁️

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http://www.eastandevecreative.co/

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