Snaptech Marketing

12/14/2023

Your search engine optimization (SEO) strategy begins the moment you plan to launch a website for your business. Even if you dominate in the results your SEO work is never over.

Just because you have attained a top rank in the organic results doesn’t mean that your competitors aren’t gunning for you. They want your organic success, and they will work twice as hard to usurp you from the peak.

You must consider your website’s SEO strategy as an ongoing process. You can always be doing more to improve your organic results, retain your current position, or capture more searches by targeting additional keywords.

And if you aren’t dominating the keyword positions you desire, your job is to not give up. Rewards in SEO are never guaranteed; you can put in the time, sweat and effort and still face challenges. You might not see where the finish line is from where you are, only that there’s a lot more road ahead of you.

Just putting the work in on an SEO strategy is a good first step forward. Many websites don’t think about their on-site or off-site SEO. If you are thinking about it, you’re already taking the most important step that you could make.

Keep moving forward and keep your eyes on the horizon!

12/11/2023

Very shortly you won't be able to cross-post or cross-call between Instagram and Facebook. The official announcement was made quietly and without much notice until recently.

A little over three years after the service first launched.

12/07/2023

Should you be thinking of SEO strategy for a new website? Yes, and here are the reasons why in the latest Snaptech Marketing blog post.

Does a brand new website owner need to worry about SEO strategy or can they put it off until some time goes by? Here is our recommendation...

11/28/2023

Sometimes the results from your Google Ads management isn't so great. Before you have that conversation with your management lead, read our blog post: https://www.snaptech.com/blog/ppc/is-your-pay-per-click-agency-doing-enough/

Not everyone's experience with running Google Ads goes great. Upset at the way your ad account is being managed? Let's talk turkey.

11/27/2023

If you are in charge of writing the copy for your Google Ads don't forget to experiment with headlines and descriptions, even if your ads are performing OK.

Why? It's possible that the new copy may perform better, but there are other reasons to try out new copy. You may discover a new audience for your product or service that responds to the new messaging.

Copy that performed fantastic at first eventually gets tired and stale, so introducing new ad copy keeps your brand looking fresh. And, if you rely on repeat customers, new ad copy will say something new to people already familiar with your value.

11/24/2023

What new technologies and trends have the Snaptech Marketing team been noticing this year? Seven things stood out to one team member and they would like to share their thoughts with you, and forecast what might be in store for 2024: https://www.snaptech.com/blog/digital-marketing/2023-marketing-year-in-review/ #2024

2023 saw many changes in digital marketing. From SEO and PPC to social media marketing, we're wrapping up the top trends in marketing from 2023, here.

11/21/2023

Here is how Snaptech helped grow a company's eCommerce revenue by almost 200%: https://www.snaptech.com/our-work/growing-ecommerce-revenue-by-nearly-200-percent/

An established business wanted to grow their online sales without sacrificing their walk-in business. Here's how Snaptech did it.

11/17/2023

You may be wondering whether paying for someone with experience to run your online ad campaign is worth it. You're not alone in asking that question, and it's something that PPC agencies need to do a better job in answering. Here's our take on the debate: https://www.snaptech.com/blog/ppc/do-you-need-an-agency-to-run-google-ads/

Ad managers give their clients an advantage in the world of PPC. Here are 10 ways a paid ads specialist can benefit your online ad campaigns.

11/08/2023

We often get asked by clients how much is enough to spend on their online advertising. This blog post answers that question and tells you what other items you should be thinking about. https://www.snaptech.com/blog/ppc/how-much-should-you-be-spending-on-online-ads/

Here's a guide for figuring out how much to spend on your paid ads campaigns, and the important questions to ask your ads manager.

11/03/2023

Mobile versus desktop. If you are only paying attention to one kind of user experience you're doing damage to your business. https://www.snaptech.com/blog/general/the-battle-of-user-experience-mobile-vs-desktop/

What are the differences between the mobile UX and the desktop UX on your website? If you don't know, you need to read our blog post now.

10/31/2023

From the digital marketing monsters at Snaptech, we wish you a spooky but safe Halloween!

10/26/2023

A/B testing, also called split testing, is when web marketers try out two different versions of an element to see which one creates better engagement with users.

An example of A/B testing is testing out two different colors of a call-to-action button. One may be a warm color, the other a cool color. Given enough web traffic to the page the button that receives more clicks will prove to be the winner of the two.

A/B testing works best when only one element on a page is tested. If you combine several page changes together the effect of each individual change will be hard to determine, if not impossible.

Make sure that you give enough time and allow enough traffic to visit the web page before analyzing your A/B testing results. If your page doesn't receive enough traffic consider creating a paid advertising campaign to send targeted visitors to it.

Follow the Snaptech blog for articles about and other related topics.