16/06/2021
1. Place Your Efforts Correctly - People arrive at Facebook to connect with friends/family, not to purchase products/services, so your purpose with your ads is simply to create demands and not fulfill those demands.
2. Choose Images That are High Quality - Since 80% of your ad impact is linked to your image it makes sense that you take the time to find the right image for your ad and that the ad is of the highest quality.
3. Know Your Audience - When you know your audience you can enjoy the full robustness of Facebook’s targeting options so that you can target a specific group of viewers.
4. Be Sure You are on Target - You already established your target audience, so make sure you are taking full advantage of this opportunity to reach exactly who you want to reach. Choose the ‘precise interest options,’ to really connect with those people that you are targeting