Sofie Andreou & Associates

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Sofie Andreou & Associates Helping businesses Leverage the Power of Digital Marketing through training and services. Power by Sofie Andreou. That feeds our strategy and planning session.

In the area of digital marketing, we start most relationships by helping you create your competitive strategy & plan. I do this by first conducting a competitive digital marketing audit & action plan for you. Next, if it makes sense, I help you discover what you are best at and either we train or help you outsource the rest! I provide digital marketing training, plus we are a full-service digital

marketing agency. By full-service agency, I mean we will pop in and capture materials we can then use as your social media posts! I am the author of the Your Social Marketing Strategy & Plans Books, Webinar & Video series. I am continuing evolving it and deliver it 100s of professionals monthly, mostly virtually these days. Our Digital Marketing Services include Digital Marketing Strategies & Audits, Digital Marketing Plans, Training, Video Tutorials, Certification, Courses, Google 360 Photos e-Commerce Website, Social Selling, Google Listing, SEO Google Listing ... Posting & Training. From 2002 to 2019 I created and delivered the "sold out" third-year class, Online Marketing Principles, at Trent University. I was lucky enough to have over 3000 students in my class in that time. As the demands of my own clients increased, I evolved those materials and now deliver my course to business professionals as Digital Marketing Courses and Certification. I am proud to be recognized as a digital marketing leader in various groups including; Economic Development, Chambers of Commerce, small business enterprise centers, fortune 500 companies and the online business community. My practice is focused on digital marketing training for both small, large, local and international companies. Regularly, I have been asked to appear on regional television shows to speak as the local expert providing updates on digital marketing as it impacts business practices of all sizes. I holds my undergraduate degree in Computer Science and my Masters of Engineering in Information Systems from the University of Toronto. I have had the pleasure of being the Chair of the award-winning Bears' Lair Entrepreneurship Competition, on the Board of Directors for the Women's Business Network of Peterborough, a Director of BREI Business Retentions & Expansion International, a Judge of EDCO's Economic Development Council of Ontario Annual Marketing Awards, a founding member of StartUpPeterborough, a member of the Peterborough Chamber of Commerce Board of Directors and currently a founder of FemSteamPtbo. My husband is my partner in our company. We seem to always be working, even when we're camping in our VW Bus with our two dogs! I get my balance by being outside, either kayaking or hiking with my man and my two dogs, Ruby & Lady.

Loved being in a room full of talentes non-profit professionals this morning.Remember, are the experts, AI is just your ...
23/04/2026

Loved being in a room full of talentes non-profit professionals this morning.
Remember, are the experts, AI is just your helper.

Big thank you for the Peterborough and the Kawarthas Chamber of Commerce and Peterborough Area Fundraisers’ Network for bringing everyone together.

More to come soon! I look forward to sharing all my information from today's session in the form of a podcast, inforgraphics, videos and of course the PowerPoint through the Chamber team.

If you need anything in the meantime, feel free to reach out to me

Free Half-Day AI Workshop in Bancroft, Ontario to Leverage the Power of A.I. as a not-for-profit with small teams and vo...
08/04/2026

Free Half-Day AI Workshop in Bancroft, Ontario to Leverage the Power of A.I. as a not-for-profit with small teams and volunteers carrying significant workloads.
When used thoughtfully and responsibly, AI can dramatically reduce the time required for grant research, proposal drafting, and website and social media content creation — without compromising authenticity, security, privacy, governance, or oversight.
Tuesday, April 28th from 9:00 a.m. – 12:00 p.m.
In-person event taking place at Loyalist College, Bancroft – 195 Hastings Street North Bancroft
Space is limited, Registration is required!
Hosted by CFDC of North & Central Hastings and South Algonquin
Link to registration below:
https://www.eventbrite.ca/e/leveraging-the-power-of-ai-for-community-organizations-tickets-1983983392735?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl

I still have the honour of doing photography and social media for a select few… and Cheslers Shoes is one of my favourit...
02/04/2026

I still have the honour of doing photography and social media for a select few… and Cheslers Shoes is one of my favourites.

Family-run, community-rooted… and it shows in everything they do.

One of the many reasons I love them?
Seniors’ Day.

It’s all hands on deck —
family, team, even visitors jumping in — and everyone loves it.

There’s something special about a place where people don’t just shop… they feel taken care of.

Full house. Big energy. Real momentum.Yesterday’s AI Readiness for Business Growth workshop brought together a room full...
31/03/2026

Full house. Big energy. Real momentum.

Yesterday’s AI Readiness for Business Growth workshop brought together a room full of business owners ready to move forward—not just learn.

We focused on practical, real-world ways to use AI to save time, strengthen marketing, and support teams—without overwhelm.

It was wonderful seeing so many of you again—thank you for the kind feedback. Moments like this are exactly why I do what I do:

“I’ve been to your past workshops and was so excited for a full half-day together—thank you, I got so much out of it.”
“I’ve attended many AI sessions—this was the first one that gave me immediate solutions, ideas, and confidence.”

That’s always the goal—real clarity, real confidence, real next steps.

If you’ve been thinking, “I know I need to start with AI… but where do I begin?” — you’re not alone. I look forward to seeing many of you at the next Trent University AI Business Solutions Micro-credential course hosted by Trent University Careerspace, starting May 21st!

Thank you again to Small Business & Entrepreneurship Centre & Gordie Howe International Bridge teams for hosting this learning experience & such a great group of humans. Outstanding commitment to your community!

Finishing touches done! I'm thrilled to be joining the 15th Annual Dental Hygiene Practitioners of Ontario conference! M...
25/03/2026

Finishing touches done! I'm thrilled to be joining the 15th Annual Dental Hygiene Practitioners of Ontario conference! My mission is to show dental professionals how AI isn't here to replace the human touch—it’s here to amplify it.
By automating the "heavy lifting" of data and admin, we can get back to what matters most: our patients.
When: Friday, March 27th!
Where: DHPO Conference
Topic: AI Confidence for Dental Hygienists in Healthcare
Let’s bridge the gap between clinical excellence and digital innovation. See you there!

23/03/2026

You don’t wake up one day knowing how to use AI.

That’s where I come in.

I help businesses, nonprofits, tourism organizations, Community Futures, and Municipal Teams understand where and why AI fits into their work.

Why, because right now, many humans are:
overwhelmed
short on time
and unsure where to start

So I show them how to use AI to:
✔️ Save time
✔️ Help their team use AI safely
✔️ Reduce day-to-day overwhelm

No complicated tech.
Just practical, everyday use.
I've added a book a 15minute chat to my Zoom scheduler, if you'd like to see if AI makes sense for you or your team or conference.
https://scheduler.zoom.us/sofie-andreou/ai-chat

**A proud moment as an educator… and an even bigger one as a believer in what’s possible with AI.**Over the past 6 weeks...
21/03/2026

**A proud moment as an educator… and an even bigger one as a believer in what’s possible with AI.**

Over the past 6 weeks, I’ve had the privilege of teaching the *AI for Business Leaders Micro-Credential* through Trent University Trent University Careerspace—and what a group this has been.

We brought together an incredible mix of professionals:

* A nuclear scientist
* Chamber executives
* Workshop leaders
* Small Business Enterprise Centre leaders
* Small business owners

Different industries. Different experience levels. One shared goal: **figure out how to actually use AI in their work.**

And they did more than just learn it…
They **built it.**

As they wrap up their final assignments, each participant is submitting a real, working **AI Business Solution** they’ll take back into their organizations, including:

* AI-powered onboarding tools
* AI clones for communication and training
* Automations for repetitive admin tasks
* AI agents to support teams and customer experience
* Chatbots guiding clients all the way to booking

This wasn’t theory. This was **strategy → build → apply.**

And the shift you see is incredible:
From uncertainty… to clarity
From curiosity… to confidence
From “What is this?”… to “I’m using this.”

🎓 Next step: once they submit their final quiz and project… they earn their **AI Micro-Credential Badge**.

Honestly—this is what excites me most about AI.
Not the tools… but what happens when people realize they can *lead* with it.

👏 Congratulations to every one of you. I can’t wait to see what you do next.

Looking forward to being back in my hometown!!
18/03/2026

Looking forward to being back in my hometown!!

Join our FREE AI Readiness for Business Growth workshop on March 30! This session is designed specifically for entrepreneurs, business leaders and teams looking to integrate AI strategically into operations, customer engagement and decision-making.

Learn real, practical AI tools you can use right away — no tech background needed!

𝗗𝗲𝘁𝗮𝗶𝗹𝘀 𝗮𝗻𝗱 𝗿𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻: https://hubs.ly/Q047bDZl0

Gordie Howe International Bridge | Sofie Andreou & Associates

03/03/2026
I'm on route to and thrilled to be speaking at The Southern Ontario Tourism Conference hosted in London, Ontario on Marc...
02/03/2026

I'm on route to and thrilled to be speaking at The Southern Ontario Tourism Conference hosted in London, Ontario on March 3rd, & 4th, 2026!
Thank you for having me as your AI AI Essentials for Tourism Operators in Southern Ontario speaker.
With practical AI Solutions & Demos
Discover how artificial intelligence is transforming the tourism industry with practical, easy-to-implement tools and examples from real tourism Businesses. This interactive session goes beyond theory with AI demonstrations showing how to: - Build a social Media content plan in Minutes - Conduct competitive analysis - Create chatbots for client service - Streamline staff onboarding - Design personalized day-trip itineraries - Generate quick AI videos and digital clones. This session is ideal for tourism operators ready to save time, boost creativity, and stay ahead of the curve in a changing digital landscape.

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