30/01/2026
Being inside your business every day is both your greatest strength and your biggest blind spot.You optimize what exists. We question why it exists.
You defend past decisions. We challenge future possibilities.
You know your product. We know your market.The pet brands winning right now aren't the ones with the longest tenured teams—they're the ones willing to let outsiders ask uncomfortable questions.Sometimes the best strategy isn't hiring people who fit your culture.
It's hiring people who disrupt it.Fresh eyes. Bold ideas. www.streetdog.ca