28/05/2026
Most LinkedIn advice tells you to post more.
Use better hooks.
Try a new format.
None of that addresses what actually changed.
LinkedIn rebuilt how it distributes content in 2026.
At the same time it became one of the most cited
sources across Claude, ChatGPT, and Perplexity.
These five numbers tell the real story.
The 73% vs 10.5% stat on slide 3 is the one
most people miss. And it changes how you should
be thinking about where you put your best content.
Save this. Share it with anyone on your team
who handles LinkedIn content.
Full breakdown with the strategy behind these
numbers is on the blog.
Link in my profile.