Barketing Solutions Inc.

19/06/2026

🐾 FPSA Webinar Series:
The New Search Era: What Google's Updates + AI Mean for Your Pet Care Business 🐾

Featuring Erika Goodwin of Barketing Solutions

Former FPSA Speaker + Website Sponsor

The New Search Era: What Google's Updates + AI Mean for Your Pet Care Business

Search is being rewritten on two fronts at once: Google's rolling out major updates this summer, and AI tools like ChatGPT and Perplexity are changing how people find pet care altogether. Join us to break down what's happening, what it means for US pet care businesses, and the moves to make now so you get found in both worlds, not buried.

📅 Thursday, June 25, 2026
⏰ 8:00 PM Eastern
📍 Zoom
🔗 Register here: https://my.flpetassociation.org/widget/form/HnVNcGbWUqTq0l2DnPPs

Save + share with your pet pro friends! 🐾

12/06/2026

AI doesn’t recommend the prettiest pet care business. It recommends the most verifiable one.

When a pet parent asks AI “who’s the best dog walker near me?”, it may only give ONE answer and it picks by cross-checking your website to trusted sources to confirm you’re real, insured, and who you say you are.

In one place? You get skipped. In several? You’re the answer.

So where does AI actually look? The places that verify pros:

Being listed in more than one of these is what gets you cited.

Join industry Directories and Organizations like:

Canadian Pet Care Professionals
Pet Sitters International
National Association of Professional Pet Sitters
Professional Animal Care Certification Council - PACCC
Florida Pet Services Association
Pet Biz Network
International Boarding & Pet Services Association - IBPSA
Canadian Association of Professional Dog Trainers

08/06/2026

If the same answer would appear word-for-word on every location page, then put that question on your general FAQ page instead. Anything with the place name baked into the answer belongs on the service area/location pages.

This also feeds local GEO/AI visibility well as these are exactly the “do you serve X” queries people ask AI assistants. Then don’t forget to add FAQ schema to the pages!

07/06/2026

Canadians!!! 🇨🇦

You won’t want to miss this session!

Your customers aren’t just Googling anymore. They’re also asking ChatGPT “who’s the best dog walker near me?” and right now, AI may not know you exist. The pet businesses getting recommended in 2027 are the ones fixing this today. The ones who wait? The thing is, AI doesn’t’ always give the long list Google does, so you may actually become invisible.

And here’s the kicker: some big shifts at Google have already started rolling out in the US this summer, we will talk about those. They haven’t hit Canada yet which means we have a rare head start to prepare before they do. The pet pros who move now will be miles ahead when it lands here!

Join us to make sure you are well positioned for these big changes in pet parent online search behaviour.

Link in comments to register! 👇👇

29/05/2026

Google is changing how people discover information online. With AI Overviews, AI-powered search experiences, and the rise of zero-click searches, PLUS the changing search behaviour that is making it no longer 'all about Google', businesses need to rethink their SEO, content, and visibility strategies.

This session will cover what’s changing, what it means for traffic and leads, and how to adapt. Link coming in email - or Barketing Standard + Plus clients can message for the link.

27/05/2026

Imagine this: a pet parent in your city opens Google and says “find me a dog walker for Tuesday.”

Google’s AI doesn’t show them ten links anymore. It looks at the top businesses, then literally calls them on behalf of the customer to check pricing and availability. 😬

And this huge change is coming to all US users this summer.

The pet pros who get the calls? The ones whose website and Google Business Profile already answer the questions. Everyone else gets skipped.

And if the AI does call and nobody picks up? It doesn’t leave a voicemail. It doesn’t try again later. It moves to the next business on the list and books them instead. Missed call = missed client. Permanently.

Swipe through to see exactly what to fix before summer.

Save + share with your pet pro friends.

24/05/2026

Search just changed more in the last 12 months than in the last decade. Here’s what every pet care business needs to know about the shift from keywords to briefs….and the 5-step fix you can do this week!!

21/05/2026

PSA for pet care business owners running WordPress sites:

Day-one major releases come with bugs and plugin compatibility issues. Wait a couple of weeks. Let the patches roll out. Let the plugin developers catch up.

If you’re a Barketing client, we’re already monitoring this and will update your site when it’s ready.

If you’re not, hold off, and reach out if anything breaks.

18/05/2026

These graphics are driving me nuts and it needs to stop. The irony is, this is an AI-generated graphic about AI slop, and was made with inspiration from all the AI slop we’ve been seeing!

Your business deserves more. Stop now before people don’t do business with you! You can invest in custom icons from The Virtual Petpreneur if you really want to stand out, because DIY AI is not helping you and will come back to bite you.

Scroll your feed for 30 seconds and count them. You can pick them out. They all look the same, I screenshotted 10 in less than 30 seconds and that’s what I used to generate that graphic. They all came from the same three AI prompts. And your clients can tell.

They might not say “that’s AI” out loud, but they feel it. Your post stops looking like your business and starts looking like everyone else’s. In an industry built on trust and connection, blending into the slop is the opposite of standing out.

A post going viral right now: “I’m not going to your event if the flyer is AI.” 250K+ likes. Seth Rogen is publicly calling out AI creatives. The tide is turning, fast.

The fix isn’t expensive. It’s intentional:
✔️ Real photos of real dogs you’ve actually cared for
✔️ Invest in proper brand assets once reuse them for years >> ahem
✔️ Use AI for captions and planning. Not the visuals your brand lives or dies by.

Your business isn’t generic. Don’t let your marketing make it look that way. End of rant

17/05/2026

Search isn’t just about ranking anymore. It’s about being citable. Are you ready?!

Pet care businesses that want ChatGPT, Perplexity, and Claude to recommend them when locals ask for help, there’s a new playbook for 2026. Three things matter:

1️⃣ Front-load the answer in the first 100 words
2️⃣ Be specific (prices, service areas, hours), not generic
3️⃣ Watch your server logs because that’s where AI bots leave the fingerprints that Google Analytics can’t access

The catch? Most platforms don’t give you log access. Wix, Squarespace, Shopify…locked out.

Barketing-hosted clients aren’t. We’re pulling that data out of clients’ server logs and into a dashboard they can actually use. Quietly giving them an edge most pet care businesses don’t even know exists yet.

Coming soon to Barketing Standard and Plus clients!