Brand with Jenn

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Brand with Jenn A marketing & design company located in Edmonton, providing focused services in graphic design, webs

Getting started with the tools you need to run your business, such as a website, email, and social media can be daunting...
08/06/2026

Getting started with the tools you need to run your business, such as a website, email, and social media can be daunting for some business owners. Maybe you’re not tech savvy, not sure how to do it on your own, or don’t have the time, so you hire a marketing agency to handle it all for you.

It might look like this...

The agency registers your domain name (your website address).

The agency creates your website and has full access to the administrative side. Maybe you do as well, maybe you don’t.

The agency creates your Google Analytics account, maybe your Google Ads if you run campaigns.

It may feel easy on your end…someone else is handling all the technical stuff and you don’t need to worry about it. And that’s perfectly normal.

BUT…

These are business assets, and highly valuable ones at that. Your business should be the owner of all of those accounts, granting user access to your agency, not the other way around.

My latest blog covers in depth the reasons behind why you should own your own marketing accounts, as well as instructions on how to add users properly to each type of account.

https://brandwithjenn.com/blog/marketing-assets-your-company-should-own-not-your-agency/

The way potential clients search for the information they need to make buying decisions is ever-changing, and this year ...
08/06/2026

The way potential clients search for the information they need to make buying decisions is ever-changing, and this year is no different. If you have a brick-and-mortar business, you might be wondering how to be found in the sea of competition.

Local SEO is still important, but how it works is shifting.

Read my latest blog to review the top 10 factors that are driving local SEO success for brick-and-mortar businesses.

https://brandwithjenn.com/blog/whats-driving-local-seo-success-here-are-the-top-10-factors/

If you’re a small business owner, chances are you’ve considered building your own website.And to be clear, there’s nothi...
05/06/2026

If you’re a small business owner, chances are you’ve considered building your own website.

And to be clear, there’s nothing wrong with building your own website.

The problem is that many business owners believe a website is simply a collection of pages that tells people who they are and what they do.

In reality, a business website should be one of the hardest-working assets in your entire company. It’s a sales tool, a lead generation tool, a trust-building tool, a customer service tool, and a marketing tool all rolled into one.

Before you spend days (or even weeks) building your own website, here are some important things to consider.

https://brandwithjenn.com/blog/before-you-build-your-own-website-read-this-first/

Let's be real. Your business can always use more valuable leads coming in. Your website is one of those powerful tools t...
23/05/2026

Let's be real. Your business can always use more valuable leads coming in.

Your website is one of those powerful tools that can drive the right leads to your business, converting more sales to boost your growth.

Starting today and running throughout the summer, I'm offering 3 businesses per month huge savings on a brand new custom website.

Your new website will:

- generate the right leads
- be found in search engine results
- be scalable for future growth (no expensive rebuilds down the road)
- allow you to do your own content updates
- help you grow your business

Don't miss out on this great opportunity to grow your business faster. This is a savings of 73% on my standard starting rate!

Click here to learn more and reserve your spot:

https://brandwithjenn.com/promos/get-your-custom-lead-generating-website-for-997/

Whenever I onboard a new client and gain access to their WordPress website, I'm flabbergasted at how many plugins agenci...
13/05/2026

Whenever I onboard a new client and gain access to their WordPress website, I'm flabbergasted at how many plugins agencies are using to build them. Almost every single time, I'm scratching my head about why there are SO MANY.

The more plugins a site has, the more at risk it is for security loopholes, plugin conflicts, and overall just not behaving properly. It also bogs down the performance, which affects user experience.

Maybe it's because I have been building websites since HTML was new, but every decision I make for my clients considers the big picture. Not only how their website will perform for them, but also how it fits into their overall marketing strategies and operations.

If the agency isn't doing regular updates to a website's software (I come across this a lot as well) then it's on the client to pay attention and handle that. Most of the time they aren't handling it, because either a) no one told them to, or b) they are busy running their business and it isn't on their mind.

Plugins, especially free ones, can also become abandoned by their developers and no longer receive security updates, putting websites at major risk. I have seen website owners get locked out of their own sites because of plugin failures. It's something you really don't want.

For the websites I manage, I do what I can to rid the site of unnecessary plugins to minimize risk, but also to stabilize performance.

It's not only important to minimize the number of plugins a website uses, but also to choose the right ones. Not all plugins are created equal.

Marketing technology changes so fast, it’s daunting to keep up.As a marketer who’s been doing this since years started w...
07/11/2025

Marketing technology changes so fast, it’s daunting to keep up.

As a marketer who’s been doing this since years started with ‘19’, keeping up with the constant change has been exhausting. Marketing concepts as a whole still have their foundations, but not only has the ‘how’ of marketing changed several times, but the way people buy has also shifted.

I’ve gone from copy/paste graphic design to Corel Draw to Adobe, and now Canva allows anyone to create their own designs.

I’ve gone from billboards and bus benches to websites, and now sites like Wix and Squarespace allow anyone to build their own sites.

I’ve gone from copywriting on a typewriter to an old 8088 computer and a dot matrix printer to a Mac Pro with MS Word, and now AI platforms allow anyone to write content in seconds.

I’m all for progress, of course. I’ve spent most of my adult life continuously educating myself to keep up with the never-ending progression of marketing tactics and buyer pattern shifts. But what I’m seeing overall is that there is a lack of humanity in our progression.

When we stop hiring professionals to do work they’ve refined for decades, we rely heavily on tools that are built to simply get the job done (and make billionaires richer, btw).

There is no emotional connection left, and no real understanding of your audience. There’s no collaboration anymore, potentially discussing ideas we may not have considered.

Let’s not stuff ourselves into a vacuum.

Marketing your business shouldn’t be a chore you just need to get done, it should be engaging, emotional, and most importantly, it should build lasting connections with your buyers.

Pity marketing will backfire on you, as it did this week for a small business owner.If you’ve spent any time on Threads ...
07/11/2025

Pity marketing will backfire on you, as it did this week for a small business owner.

If you’ve spent any time on Threads over the last week, you may already know about Stickergate. If you aren’t familiar, a small business owner who runs a politically-driven online sticker shop faced massive backlash today as her viral marketing campaign of the last week was discovered to be fabricated.

It started with a single post showing an alleged “hate mail” email she’d received from a follower regarding her product’s content. Sympathy poured in, and so did the online orders. In today’s political climate, we are all looking for connection in divisive times, so it’s not surprising.

Over several more days, posts by the sticker shop owner showed more hate mail coming in, complete with screenshots, and it quickly became a saga (almost soap opera) that drove engagement through the roof. More and more posts, more and more hate mail from a single person who seemingly couldn’t let go.

Thousands latched onto what was happening, biting their nails waiting for the next instalment. Each post earned more engagement than the last. Sales were flying and the shop owner was posting photos of the mass pile of orders being shipped out.

Until last night, when a competitor uncovered the truth. The competitor did a small online investigation and unveiled screenshots proving the entire thing was made up. The sticker shop owner was literally harassing herself.

Women have a hard enough time being believed as it is. This person exploited her followers' emotional connection to her business. She made money from it. When she was found out, she shut down her website and pretended to be her husband on social media asking for mercy.

If succeeding in your business means emotionally manipulating your customers, you don’t have a business.

Pity marketing for me has always been a giant “no”.

Trust and integrity are at the heart of everything I do. I could never imagine soliciting sales using emotional manipulation and all-out fraudulent content.

As a small- or medium-sized business, your website is one of your most important marketing tools. You’ve likely invested...
21/10/2025

As a small- or medium-sized business, your website is one of your most important marketing tools. You’ve likely invested time or money into building it, and you may even be publishing blog posts or updating product pages regularly. But here’s the real question: Is your website actually bringing in organic traffic?

Let’s break down how to assess whether your website’s content is pulling its weight in Google search—and what to do if it isn’t.

Visit my blog: https://brandwithjenn.com/blog/is-your-website-generating-organic-traffic-heres-how-to-find-out/

Jenn, I think I need to sell my business.I got this text over the weekend from a client whose business I've helped grow....
20/10/2025

Jenn, I think I need to sell my business.

I got this text over the weekend from a client whose business I've helped grow.

When she came to me, she had only been operating her business from a page, which was limiting her ability to find new clients.

We discussed goals. Developed a strategy. Defined measurement.

But my main question to her before we started was, "are you ready for this?"

Meaning, growing a business is hard work, and sometimes taking the next step requires careful planning for the future. Consideration for what's going to happen when you do grow.

She assured me they were ready. So I started the work.

- I built a website with sales-driven copywriting (written by me, not AI).
- The website was optimized for SEO foundations right off the bat
- We worked on claiming her Google Business Profile and got her verified
- We worked on a strategy to gather customer reviews
- I generated her a QR code for signage to use at each of her project sites that led back to the website
- I helped her develop processes and documentation that would streamline her operations
- We collaborated on a marketing plan to help build on these new foundations

It was a strategy that worked for her stage of business, which was relatively new.
Within 3 months of launching, she was faced with more inquiries than she had ever anticipated.

She was taking bookings into the following year by summer.

She thought they were ready for this kind of growth, but ultimately realized it was more than they expected, and more than they wanted to find solutions for.

When I ask clients "are you ready for this growth" I can't always match that with a volume because there are so many factors at play. But it's a serious question.

It means are you ready to take the steps to meet new demand for your product or service? Are you willing to hire and invest in additional equipment? Do you have the capacity to scale?

As business owners we always want growth. What that means in reality can sometimes hit us like a big old truck if we don't have a solid business plan.

If your business is just starting out, or if you’re looking to expand your marketing efforts, you may be looking for low...
17/10/2025

If your business is just starting out, or if you’re looking to expand your marketing efforts, you may be looking for low cost marketing ideas. While it is important to do the work to understand your audience so you can tailor your marketing efforts, there are some things you can do in the meantime to expand your reach and build more awareness.

I’ve compiled a detailed list of ideas here: https://brandwithjenn.com/blog/13-low-cost-high-value-marketing-ideas/

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Monday 09:00 - 16:00
Tuesday 09:00 - 16:00
Wednesday 09:00 - 16:00
Thursday 09:00 - 16:00

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