Bkrenzer

Bkrenzer I help brands develop smarter creative so they can connect with today’s digitally demanding consumers. I find and champion awe-inspiring ideas.

Nutella sells itself, right? Not quite. To help do the job a little better I helped invent the Nutella Spife. To promote...
22/02/2019

Nutella sells itself, right? Not quite. To help do the job a little better I helped invent the Nutella Spife. To promote it we enlisted celebrity chef Stefano Faita to star in an Iron Chef-Inspired webisode series, The Nutella Breakfast Challenge. His assistants competed to to solve every day breakfast challenges with the Nutella Spife. http://bkrenzer.com/ #/nutella-breakfast-challenge/

The job was to reintroduce Sugar Crisp and their iconic mascot, Sugar Bear, to college students across Canada. So I cut ...
22/02/2019

The job was to reintroduce Sugar Crisp and their iconic mascot, Sugar Bear, to college students across Canada. So I cut off his head, trophy-mounted it with robotics and hooked him up to Twitter and a we**am. Then we gave 100 of our Sugar Bear Bots away to lucky students who most impressed us. http://bkrenzer.com/ #/sugarcrisp/

22/02/2019

It takes some epic cracker action to catch tweens’ attention and that’s exactly what I helped Goldfish Flavour Blasted crackers acheive. I created two 60 second in-cinema spots explaining how Goldfish Flavour Blasted packed so much flavour onto such tiny crackers. The answer was both obvious and amazing… “they blasted it!”. http://bkrenzer.com/ #/goldfish/

22/02/2019

Can you tell the cinematic story of epic flavour blasting in as little as 15 or 6 seconds? I made sure we did just that with a refresh of the Goldfish Flavour Blasted campaign.

With more Tic Tac than ever before, I led the release of the Tic Tac 200 Infinite Bubble Wrap to drive awareness for the...
22/02/2019

With more Tic Tac than ever before, I led the release of the Tic Tac 200 Infinite Bubble Wrap to drive awareness for the launch of the new Tic Tac 200. With every pop consumers unleashed wizards, rocket-hooved unicorns and prizes. http://bkrenzer.com/ #/tictac200/

I helped channel the notorious spirit of Sleeman and developed a bad ass on-pack, in-store and online promotion daring c...
22/02/2019

I helped channel the notorious spirit of Sleeman and developed a bad ass on-pack, in-store and online promotion daring consumers to take a guaranteed prize, or take a shot at something bigger. All consumers had to do was play a game and find a match. http://bkrenzer.com/ #/sleeman-choice/

Our lives are crazy and hectic, but we all crave a moment to slow down and appreciate the little things... Ferrero Roche...
22/02/2019

Our lives are crazy and hectic, but we all crave a moment to slow down and appreciate the little things... Ferrero Rocher gives us reason to do that. In 2014 I helped Ferrero Rocher remind consumers that beauty is in the details. http://bkrenzer.com/ #/ferrerorocher/

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