Cove Consulting

12/05/2026

During Covid in March of 2020 I started a Facebook group to try and help artists share their art online. It's become a thriving group and every once in a while someone's post about their artwork goes viral which is really neat to see. Over 145k for this one!! Not bad for 81 🎨🖼️🖌️ Please feel free to join: https://www.facebook.com/share/g/1BFBQkViSg/?mibextid=wwXIfr

06/05/2026

Fun to have memories like this come up from over the years 🌷❤️🥰

23/04/2026

I still think about some of the things Daniel Burka talked about that day!

15/10/2025

The use of ChatGPT to write posts on social media (and other areas!) is becoming increasingly common. It seems like every second post you see on LinkedIn has that "robotic" tone, which is hard to put a finger on, but most people can feel that something is fishy.

And sometimes, even without using AI, humans can unintentionally end up sounding like it.

Here are some tips to avoid sounding too AI-like when you make your posts. Or if you do use AI to help write posts, try to keep these things in mind so that they have have a human touch.

14/10/2025

I hope everyone had a lovely Thanksgiving 🥮 🦃 🍁.

I was working on a digital marketing training project recently where part of the process involved teaching the client how to make small website updates herself — and how to run her own social media ads.

Before we could begin driving traffic, we needed to refresh her website and make a few content and layout updates.

That’s when we discovered the problem.

Her WordPress software and hosting were seriously outdated.

What should have been simple edits started taking hours. The site was painfully slow, and eventually, it stopped responding altogether.

She reached out to her hosting company for help — but couldn’t get through. When they finally did the update, her entire website crashed.

She wasn’t notified, and the project was on hold for two weeks while we tried to get it resolved.

In the end, she moved her hosting over to us. Now we handle monthly backups, software updates, and ongoing maintenance — and if something goes wrong, we contact the client immediately.

I often say this to clients: we treat every website like it’s our own.

What started as a frustrating delay turned into a big win. The site is now stable and fast, her ads are performing beautifully, and she’s confident managing her own marketing tools.

A great reminder that digital marketing training only works when the foundation — your website — is solid.

06/10/2025

Word of mouth used to be enough. But not anymore.

A client in agricultural construction (with project values varying from $50K–$1M) came to me after noticing their referrals had slowed.

We did a quick marketing audit, made a few updates, and launched one ad.

The result was five qualified leads in one week... and still counting!

That’s the power of modernizing your marketing — not by reinventing the wheel, but by getting strategic and aligning your message with where your buyers are now.

As I was leaving their property, I spotted on the walkway something I’d never seen before — a giant water bug.

Unexpected. Unusual. And somehow, the perfect symbol for what happens when you look at things differently. 🤓

27/09/2025

I feel grateful to have had the opportunity to attend 's outstanding performance at the Music department's Steel Hall, formerly a nun's convent. The group's world-class talent and artistry was thrilling!!

26/09/2025

One of the joys of living on an island in the North Atlantic is being surrounded by artists.

P.E.I. is a haven for creativity - whether it’s visual art, theatre, music, pottery, or something entirely unique.

Back in the early days of Covid, I started a Facebook group called PEI art to help share local artists’ work. Over the years it has grown into a place where people can discover gallery openings, talks, and the amazing talent we’re lucky to have here.

It’s no surprise that so many artists are drawn to the Island. The lighthouses, rolling fields, sandy coves, foxes and eagles… the raw beauty of P.E.I. sparks creativity at every turn.

Though I’m not an artist myself (I've dabbled), I’ve been fortunate to be surrounded by friends, family, and clients who are. They inspire me every day. At Cove Consulting, we love collaborating with artists - bringing their work into the design of websites and marketing so their creativity shines online too.

If you’d like to see some of the talent we’ve worked with, take a look at Trudy Gilbertson’s Cabin Fever Carving:

https://cabinfevercarving.ca/

And if you’re an artist, or simply an art lover, we’d love to have you join the PEI Art group on Facebook.

Original jewelry and sculpture in bone, antler and wood.

24/09/2025

From Golf Packages to Facebook Ads: The Evolution of Marketing Data

In this week’s Modern Marketer Weekly, I share how a beta booking software on a golf travel website in the early 2000's revealed a truth that still defines modern marketing: analytics aren’t about vanity metrics - they’re about money.

From knowing what people are willing to spend back then, to Facebook’s mind-blowing insights today, the fundamentals haven’t changed. The tools have.

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From Golf Packages to Facebook Ads: The Evolution of Marketing Data In this week’s Modern Marketer Weekly, I share how a beta booking software on a golf travel website in the early 2000's revealed a truth that still defines modern marketing: analytics aren’t about vanity metrics - they’re abou...