22/06/2026
What does the boost button really mean?
Because we'll tell you for free that it's NOT for marketing.
What you are doing is paying Meta to show your post to people with no guarantee they're the right people, no creative testing, no retargeting, and no data coming back to help you improve.
To scale on Meta right now as an ecommerce brand, you need to be doing something completely different.
You need to be:
1. Running structured campaigns with defined objectives.
2. Testing multiple creatives against each other to find what converts.
3. Building audiences based on buyer behaviour.
4. Retargeting the people who already visited your store, watched your video, or added to cart but didn't buy.
At Pro Marketer, we can help you build a Meta ad strategy that works for your ecommerce brand.
DM us to get started.