McGill Buckley

19/01/2026

One Call. One Click. One Place to Turn.

We’re proud to share the work we did with CHEO and the Kids Come First Health Team to promote 1Call1Click.ca, a vital resource that connects children, youth, and families across Eastern Ontario to the mental health and addiction support they need.

At McGill Buckley, we believe in creative work that drives change. This campaign is a powerful example of how collaboration, compassion, and clear communication can make a real difference. Learn more about our approach and the impact of this campaign:

https://www.mcgillbuckley.com/blog/our-work/1Call-1Click

Discover how McGill Buckley partnered with CHEO's Kids Come First team to deliver a high-impact digital youth mental health campaign for 1Call1Click.ca.

25/09/2025

Recent Work Alert: Canada’s Pediatric Palliative Care Alliance

After helping Roger Neilson Children's Hospice reimagine their brand, we were thrilled to be hired by a close-knit team of leaders in Canadian pediatric palliative care. They had a big question: How do we bring people together, across provinces, professions, systems, and life experiences, to enhance palliative care for every child in Canada?

Our work started with a name:
Canada’s Pediatric Palliative Care Alliance.
Then a tagline:
Care for Every Short Life.

From there, we built the foundation, encompassing brand identity, messaging, visual standards, social media content, educational tools, and a comprehensive communications toolkit designed to support connection and collaboration nationwide.

Huge thanks to Kira Goodman, Jessica Pancoe, Mattie Wright and the entire team at Canada’s Pediatric Palliative Care Alliance for trusting us with such meaningful work.

Find out more: https://www.mcgillbuckley.com/blog/our-work/canadas-pediatric-palliative-care-alliance

If your mission-driven organization is ready to strengthen your brand and clarify messaging, we’d love to help. Let’s start the conversation.

Discover how McGill Buckley worked with Canada’s Pediatric Palliative Care Alliance to develop their name, brand identity, and communications strategy.

15/08/2025

Congratulations to our wonderful clients at HW Partners on their just announced rebrand! We've done quite a few of these types of projects, and it's hard to think of a more professional, hardworking and pleasant team. Thank you for trusting us.

19/12/2024

Say No To Naughty and Yes to Nice 📫 -

06/12/2024

Culture Shapes Brand Success. Full Stop.

When a company's culture and brand align, magic often happens. Teams who live brand values create standout brand experiences, reinforce trust, and drive results.

A misaligned, dysfunctional or toxic culture will quickly derail your brand. When internal practices and behaviours don't match external promises, customers notice—and trust erodes. Loyalty is non-existent.

Here's how culture matters to your brand:

✅ Brand Visions and Missions Come to Life
When teams genuinely understand and embrace the vision and mission, they deliver it authentically. That's the kind of consistency customers notice, appreciate and remember.

✅ Brand Ambassadors Are Created
Engaged employees don't just stick around longer—they're motivated and outperform the competition. Meaningful work connects people to your brand purpose and boosts retention.

✅ Brand Trust is Built
A strong culture unifies every touchpoint. From marketing to customer service, it ensures your brand delivers a dependable, consistent experience daily.

Is your culture pulling its weight or holding your brand back?

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17/06/2024

This is true for every workplace and especially true for every creative workplace.

26/05/2024

Perhaps a reason why so many players in the same sector can suffer from a lack of originality. ,

15/05/2024

A quote we love by Anonymous speaks to our belief that strategy should always come before tactics: "Content is king, but strategy is the emperor." Our latest blog post provides a few examples of how marketing strategy has led to big-time success for some brands you may recognize. By the way, who the heck is this Anonymous person? We see her quoted all over the place.

Strategic marketing is a superpower, propelling brands like Netflix, Google and Apple to success. Discover marketing strategies that you could use.

25/04/2024

If you want to tell great stories, you have to go out with the approach and skills to find them.

21/12/2023

Many people do not like puns. We are not those people. A good pun sends gales of laughter throughout the office. With that in mind, we invite all our Facebook friends, family members and followers to enjoy our pun-inspired 2023 holiday recipe - Chia Later Pudding. Happy Healthy Holidays from everyone at McGill Buckley. https://bit.ly/3TRmXbt

16/11/2023

Tonight, we are proud to sponsor AFP Ottawa's Philanthropy Awards and celebrate those who give of themselves to improve the lives of others.

Over the years, we have been lucky to have worked with hundreds of hardworking people and essential causes from mental health and substance use, food insecurity, healthcare and care for veterans and aging Canadians. To quote something we heard years ago from a friend, these people and organizations are on the side of the angels.

13/11/2023

If your brand struggles to get noticed, remembered and preferred, you may be swimming in a pond of similar brands.

There are too many "us-too" brands in the market when being an "us-only" brand is the way to get noticed and succeed.

It is always best to be a category of one in the minds of your audiences. Strive to find your difference. Discover a niche that you can claim and own.

Be relentless in articulating what sets your organization apart from others.

Be clear about how you address specific needs or help a particular segment of the population in healthcare or social causes. Find the stories that bring your differences to life.

The old saying, "You can't be everything to everybody," is fundamentally connected to the concept of unique value and differentiated positioning in branding.