08/07/2026
Most rebrands do not fail because the new logo is ugly.
They fail because the organization changes what people see before deciding what really needs to change.
A successful rebrand needs more than a new name, visual identity, website or launch campaign. It needs clear strategy, honest research, thoughtful consultation and a practical plan for bringing employees, clients, partners and stakeholders along.
Without that, even strong creative work can miss the mark.
In our latest blog post, we look at famous rebrand failures, including Gap, Tropicana, Consignia and Leeds United, and explore the common mistakes organizations can avoid before going public.
If your organization is considering a rebrand, start with the strategy. The logo can wait its turn.
Read the full post:
Why do most rebrands fail? Explore famous rebranding mistakes, the strategic missteps behind them and how organizations can avoid costly brand failure.
