Social Centric and Co.

04/02/2026

SC & Co. starter pack:
caffeine ☕️
cozy layers 🧢
good sound 🎧
better ideas ✍️
and a whole lot of tabs open 💻

05/01/2026

In 2026, going "viral" is optional.
Consistency is not.

Here’s the honest truth heading into 2026:
Marketing got smarter. Louder. Faster. And somehow more human at the same time.

A few things we’re officially embracing this year:

👉 Social media that actually sounds like a real person (no more “We are thrilled to announce…” unless you’re truly thrilled)
👉 Ads that don’t feel like ads — clear, intentional, and built to convert without yelling
👉 Websites that work harder than your socials (clear messaging, clean UX, and fewer people getting lost and ghosting)
👉 Less posting for the sake of posting. More strategy.
👉 Digital marketing that supports real business goals — not just vanity metrics and vibes

If you’re tired of throwing content, ad spend, and website updates at the wall hoping something sticks… same.

2026 is about alignment, clarity, and marketing that actually pulls its weight.

If you’re ready to clean things up across social, ads, and web, you know where to find us 😉

23/12/2025

✨ Out of Office Mode: ACTIVATED ✨
closes 47 tabs
sends final email
slams laptop (gently, we’re tired)

Social Centric & Co. is officially signing off for the holidays.
Thank you to our incredible clients, collaborators, and community for trusting us, cheering us on, and building cool things with us this year.

We’ll be back after a little rest, a lot of snacks, and some very strong coffee — ready to hit the ground running in the New Year.

Until then:
🎄 Eat the treats
😴 Take the naps
🫶 Support local
✨ See you in 2026

— SC & Co.

10/12/2025

What our clients are saying about working with Social Centric:

As a new non-profit, Homegrown Arts & Media Collective shared that it was “surreal” to finally feel supported with their social media — without the stress of figuring out what to post or how to reach the right audience.

We took the time to understand their goals and quickly turned them into a clear, effective plan. From professional strategy to seamless collaboration, we helped them sell out their annual Film Showcase with thoughtful content and budget-friendly boosted campaigns.

Hearing words like these is exactly why we do what we do.
Grateful for our clients, their trust, and the impact we get to create together 💛

24/11/2025

Still feeling the glow from yesterday’s Big Brunch with 🥹🎄

We were so honoured to be invited in to capture this beautiful event — the energy, the stories, the community spirit… every part of it was pure magic.

When people show up for one another, incredible things happen. ✨

28/10/2025

In 2025, the glossy grid is out — real life is in.

Audiences are craving authenticity, not aesthetics.

Brands and creators are leaning into raw, behind-the-scenes content that shows what truly happens in the workday, creative process, or small-business grind. Think handheld clips, lo-fi soundtracks, candid voiceovers, and the kind of honesty that can’t be filtered.

Show the mess. The coffee spills. The late-night edits.

Because people don’t just want your highlight reel — they want your human side.

🎥 Film a 15-second peek behind the curtain today. No filters. No fluff. Just you.

14/04/2025

I was so honoured to be included on one of my favourite podcasts recently to chat about my journey as an entrepreneur as well as some of the life experiences that have shaped me and my business along the way >>>> check it out!

2C Media - Filming in Progress:

In this episode, Dakota Kidby from Social Centric and Co. shares candid reflections on leadership, the emotional challenges of entrepreneurship, and the impo...

18/01/2025

🎨 New Instagram Sizing 101 🎨

The days of being square are long gone! Instagram’s new sizing options are here, and we’ve got the cheat sheet you need to keep your content looking sharp.

Swipe through the carousel to learn what works with the algorithm, and how to make the most of these updated dimensions.

👇 Comment below: “Don’t be square!” if you’re ready to step up your IG game!

18/01/2025

🚨 TikTok Ban in the U.S.: What Canadian Creators Need to Know

With the news of a potential TikTok ban gaining momentum in the U.S., (and supposedly happening tomorrow) Canadian creators should start preparing for the possibility of similar action here. While this may feel uncertain, taking steps now can help you stay ahead and protect your audience and business.

🌟 Why this matters
If TikTok is restricted in Canada, creators relying on the platform for growth, engagement, and income may face significant disruption. Diversifying your platforms now can help you stay connected to your audience and maintain your momentum.

📌 What to do now:
1️⃣ Diversify Your Platforms: Start building your presence on Instagram Reels, YouTube Shorts, Pinterest, or other emerging platforms.
2️⃣ Own Your Audience: Create an email list or explore SMS marketing to keep direct communication with your followers.
3️⃣ Save Your Content: Back up your TikTok videos and consider repurposing them for other platforms.
4️⃣ Stay Informed: Keep an eye on updates about the ban to adjust your strategy quickly if needed.

👀 UPDATE: Swipe through the carousel for more detailed steps and resources to help you prepare.

By planning now, you'll not only safeguard your content but also position yourself to thrive no matter what happens.

Are you starting to plan for this? Share your thoughts below!

14/01/2025

This coming June, I will be celebrating 10 years of running Social Centric & Co. This feels absolutely WILD to me and it's gone by SO quickly. Coming from a family of entrepreneurs, I always had a feeling I'd maybe do something entrepreneurial, but never did I consider that this is what I was meant to do - I still remember the day when a good friend of mine and I sat over a bottle of prosecco and blueprinted a humble social media management company out of a desire to do and be something different from what we were seeing in the traditional marketing sphere.

That company came to be one of YYC’s original social media management firms and went on to serve more than 150 clients across Canada. And it's been a humble and beautiful ride.
... drumroll please.

Today, I’m thrilled to announce our NEW identity as a full-service digital marketing agency! Formally introducing:

Social Centric and Co. | An (un)common digital marketing house.

We’re stepping into this next chapter with an incredible team of four amazing humans and a full stack of robust digital marketing services, including:

💡 Digital Strategy & Planning: Tailored solutions for your unique brand.

🌐 Website Design & Development: Beautiful, functional, SEO-optimized sites.

📝 Content Marketing: Blogs, videos, and copy that connects.

🔍 Search Engine Optimization (SEO) services.

📣 Paid Advertising and Search Engine Marketing: Google Ads (Search, Display, and Grants), Social Media Ads, and Retargeting.

📊 Custom Dashboard Development & Insights: Deep analytics and CRO services.

💌 Email Marketing: Helping to build stronger customer relationships.

🎨 Creative Design and Videography: Visually stunning assets that tie it all together.

📰 Digital PR: Amplifying your brand's voice across Canada.

What’s coming:

🚀 Our brand-new website

👋 A team introduction

📩 Our emerging tech newsletter: The Click Collective

From the bottom of my heart (and the bottom of a delicious bottle of prosecco), thank you to every human in my life who has pushed me and supported me into creating, thriving and doing - cheers to you and to the new SC and Co.