13/02/2026
Catch up quickly on what happened in the AI + Marketing scene this week with Ollo's AI + Marketing Updates.
Highlights include Super Bowl LX doubling down on creative storytelling (with AI-powered measurement in the mix), the rise of Generative Engine Optimization (GEO), Threads ads going global, first-party data becoming the fuel for AI bidding, and Google Ads shifting toward more intent-driven experiences.
Which update matters most for your team?