27/08/2021
The pandemic has changed a lot but the main thing you need to keep an eye on is how it changed the actions of your buyers!
If you utilize Pinterest to market your business, Pinterest has dropped a new article detailing new buyers that have emerged:
🧘♀️ The Routine Ritualist - this buyer did a lot of introspection during the pandemic as looking for you to help them keep these new values and big picture in mind as they venture back out into the world
👩👧 The Prioritized Parent - Parents took on the hard task over the past year of having to both parent and teach and it created a stronger bond! These buyers are now looking at you to help them keep that bond strong as things open back up.
🍃 The Eco Evangelist - The pandemic made us all stop and see how we were not only treating each other but how we've been treating our world. These buyers are looking for guidance on how they can help better take care of the world around them!
✈️ The Nomad - people started to miss the outdoors really bad this last year and prioritized time outside to soak up the sun, sit in their garden or finally hop back on a plane! They're eager for you to speak to them on how to make this an even bigger part of their lives.
👩🏻💼 The Emerging Entrepreneur - perhaps the biggest of them all! Many realized that their 9-5 jobs were not sustainable or fulfilling for them. They took this last year to rediscover themselves and what they can do with their power and creativity and now they want you to help guide them through the next steps!
With these new buyers in mind, does it spark any ideas on how to create new content geared towards their needs?
