Phrase Strategy

30/05/2024

😧Communicators are being asked to weigh in on, or to draft, AI use policies. Here's the approach I recently took on behalf of a client. 👇

The purpose of the Essential Story Process (ESP) and its outcomes is to empower organizations with clarity and confidence. Recently, I drafted a client’s AI use policy statement and witnessed in practical terms how an Essential Story provides clear guidance in difficult terrain. Here, I share exac...

02/04/2024

If you need concrete ideas and solutions to communications challenges, or simply inspiration and connection in your communications role, join our founder, Maria Ford for this exclusive International Association of Business Communicators (IABC) lunchtime event:

Get hands-on advice and ideas from communications expert Maria Ford at this exclusive lunchtime workshop.

09/02/2024

I am so excited to tell all my Ottawa contacts that my amazing friend Stacey Segstro is back in business! If you wish to improve your relationship with your body; increase your strength, mobility, and flexibility; improve performance and energy; receive exercise guidance; and learn a lot about the body you were gifted, please check her out at Strong Able Free.

I’m also grateful to have had Stacey as *my* client and am so proud of the beautiful, authentic Essential Story, brand, and website that we created for her: https://www.strongablefree.com/

I'm Stacey Segstro, a personal trainer, and this is my strength and exercise coaching practice.

14/12/2023

To fully enjoy the best of this season of twinkling lights, we'll be taking a social media break. We wish you and yours a bright and beautiful path into the New Year!

12/12/2023

Pivoting business models, entering new markets, rebranding, reimagining, reorganizing, adjusting to new realities, and getting “unstuck” are common situations we work in. We bring clarity and confidence to leaders and champions at the front-end of change initiatives. Start the conversation with us: [email protected]

06/12/2023

🤔 When we think of a , we tend to think of a visual . At Phrase Strategy, we develop VERBAL IDENTITIES, introducing leadership teams to the identities of their organizations—often through a brand-new lens. 🔍

🌟 Most importantly, we provide the language that gets everyone "on the same page" about purpose, vision, mission, differentiation, values, and more.
Start the conversation at https://phrasestrategy.com/contact/

04/12/2023

✅ We work at the front-end of change to crystallize strategy. By discovering, aligning, and perfectly articulating the essence of an organization or initiative, we empower our clients to move forward with confidence, clarity, and purpose.

🔑 First, we facilitate leaders to articulate purpose, vision, mission, values, and more. Then, we coach them to operationalize their missions.

👉 If your organization needs to get on the same page about something new, talk to us! https://phrasestrategy.com/

30/11/2023

Interviewing our clients' leaders, customers, clients, partners, and stakeholders is a key part of our work. By asking questions with answers only that interview subject can give, we gain deep insights that shape powerful strategies and the language of change. Talk to us. https://phrasestrategy.com/

28/11/2023

The best plan is the one that you can let go of and still arrive at the intended result. Only a strategy can get you there. Strategic thinking is what we do, guiding organizations, businesses and brands to get from where they are to where they want to be. Talk to us. https://phrasestrategy.com/

24/11/2023

Is the customer or audience always right? In their own way, yes. 📢 If you're having trouble getting a message through, it's probably time for a shift in perspective 👁️. We can definitely help with that!

[email protected] | www.phrasestrategy.com

22/11/2023

"Not all change is sudden or dramatic. Much of it is undetectable as it occurs, recognizable only in reference to something else. Being that reference point is a fulfilling part of the work I do as a strategy consultant: showing and reminding clients that they have journeyed from one place to this one." ~ Maria Ford, Founder & Chief Phraseologist

Let us help you get clear about purpose and strategy: www.phrasestrategy.com

20/11/2023

💬 Interviews play a key role in our strategic consulting work. In this article, Maria identifies some unusual ways that she has honed her high-yield interviewing skills:
https://phrasestrategy.com/pov/the-art-of-the-interview/