05/26/2026
🎬 From “human addition” to “AI multiplication” — Versatile Media at Cannes! 🇫🇷✨
The 79th Cannes Film Festival is officially underway, and Versatile Media was proud to take part in this year’s China Film Pavilion! 🇨🇳🎥
At the official “China Night” event on May 14, our Founder & CEO Mr. Leo Lee shared how AI and virtual production are reshaping the future of filmmaking.
His key message:
The industry is moving beyond traditional “human addition” — adding more people, more time, and more manual work — into an era of “AI multiplication,” where technology empowers creators to work faster, smarter, and more creatively. 🚀
One of the highlights was “Moke,” Versatile Media’s in-house AI agent, which connects the entire filmmaking pipeline from script to final image. From asset design and previs to virtual shooting and AI/CG production, workflows can now happen simultaneously instead of step by step.
The result? Smaller creative teams can achieve studio-scale efficiency while keeping storytelling and imagination at the heart of the process.
Celebrated director Li Shaohong said it beautifully:
“Technology determines how fast we run, but love and humanity determine the direction.” ❤️
That’s exactly what we believe:
AI doesn’t replace creators — it amplifies human creativity.
