06/23/2026
Most advertisers lose money before they lose campaigns.
Why?
Because they're using a scaling structure for testing... or a testing structure for scaling.
ABO = Control. Test. Learn.
CBO = Scale. Optimize. Grow.
The goal isn't choosing a side.
The goal is knowing when to switch.
Comment ADS if you want the exact framework I use before touching budget, audiences, or scaling. 📈🔥
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